Basic Brand Strategy Template for B2B Startups

©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: lydia@lydiamarke.ngconsul.ng.com Company Purpose/Mission [Your underlying mission; why your company exists in the first place] Brand Posi3on Statement [A statement about how you want to be perceived; how you want people to feel, think and talk about you] Unique Value Proposi3on [The unique value you’re offering; what makes you different; your ‘secret sauce’] Why You Can Believe Our Claims [A summary of proof points that support your posi.on] Brand A@ributes [ANributes that reflect your belief system and brand personality – this is important as it informs the impression you want people to have about you] Audience Promise [One sentence that sums up your brand’s promise] Messaging Tone [High level tone for your brand’s messaging] Elevator Pitch [What you would say to someone who asks: “So what do you do and why should I care?”] Tagline(s) [Brief statements that encapsulate your brand story and value proposi.on] Basic Brand Strategy Template

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Basic Brand Strategy Template to help fast-moving B2B startups with minimal budget, get up-and-running quickly. This is just one of many approaches to decide a Brand Strategy. It's a simplified version to show critical areas that should be thought through. The main thing is to resist filling in the slots based on internal opinion and guesswork - if you don't have budget for research and/or someone to guide the process, try to get at least a few strategic and customer insights to guide you (this is important b/c your audience RARELY thinks about what you do and offer the way that YOU do). For more context and a completed sample, check out the blog post at http://goo.gl/8IfKwy About Lydia's Marketing Communication Consulting Services: I help companies develop effective brand, marketing and content strategies. Affordable B2B marketing and communications consultation and support for startups, small and medium businesses, and marketing agencies.

Transcript of Basic Brand Strategy Template for B2B Startups

©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]

Company Purpose/Mission [Your underlying mission; why your company exists in the first place]

Brand Posi3on Statement [A statement about how you want to be perceived; how you want people to feel, think and talk about you]

Unique Value Proposi3on [The unique value you’re offering; what makes you different; your ‘secret sauce’]

Why You Can Believe Our Claims [A summary of proof points that support your posi.on]

Brand A@ributes [ANributes that reflect your belief system and brand personality – this is important as it informs the impression you want people to have about you]

Audience Promise [One sentence that sums up your brand’s promise]

Messaging Tone [High level tone for your brand’s messaging]

Elevator Pitch [What you would say to someone who asks: “So what do you do and why should I care?”]

Tagline(s) [Brief statements that encapsulate your brand story and value proposi.on]

Basic Brand Strategy Template