Why barriers?
Why not opportunities?
The potential
o 52% Internet users in Macedonia
o ~80% broadband internet users
o 1.200.000+ credit and debit cards
o Most of them can be used for online purchase
o There is an existing infrastructure
o 700.000+ Facebook users from Macedonia
Processing services
Security is provided
+15 others
Delivery services
So, where are the barriers so far?
More than 50 e-stores
74%
19% 7%
Do you own credit/debit card that can be used for online purchase
Да, поседувам
Поседувам, но не е способна за плаќање на интернет Не поседувам никаква картичка
t
Yes
I have a card but can’t use it online
No, I don’t have one
Survey in Skopje Q1 2010, by New Moment
57%
43%
Have you ever bought something online?
Да
Не
t
Yes
No
Survey in Skopje Q1 2010, by New Moment
19%
21%
60%
How many Macedonian e-shops do you know?
Да, знам неколку македонски портали за интернет трговија
Да, знам еден македонски портал за интернет трговија
Не, не знам ниту еден македонски портал за интернет трговија
t
Few
One
None
Survey in Skopje Q1 2010, by New Moment
Marketing and promotion
In 2 hours!
Macedonians don’t have problems buying online
http://it.com.mk/forum/showthread.php?t=18672
What would you buy online?
-
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
3.05
2.61
3.98
1.98
3.02
0.79
Survey in Skopje Q1 2010, by New Moment C
lothes, shoes, fashion accessories
Health and
beauty
Electronic and com
puter goods
Food and drinks
Gifts and flow
ers
Other
What is the local offer?
- Lower prices?
- More products?
- Free delivery?
- Discounts on packages?
- Group offers?
- Better customer relationship?
What about user experience?
What is yours?
What about user experience?
1. Transparency
2. Easy to use
3. CRM
How to overcome the barriers?
1. Better offers
2. Better promotion
3. Greater transparency and
4. Cheaper and more effective delivery
network (worldwide perhaps ;)
What are your suggestion?
Thank You!
Credits:
- tc.mk/blog
- komunikacii.net
- cpay.com.mk
- nlbtb.com.mk
- stat.gov.mk
- It.com.mk - Entrepreneurs that answered my questionnaire
Contacts:
Darko Buldioski
http://fb.me/darko.buldioski
http://twitter.com/darko156
Skype: darko156
Gtalk: [email protected]
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