Barriers for e-commerce in Macedonia

Darko Buldioski newmedia.mk

darko@newmedia.mk

Why barriers?

Why not opportunities?

The potential

o  52% Internet users in Macedonia

o  ~80% broadband internet users

o  1.200.000+ credit and debit cards

o  Most of them can be used for online purchase

o  There is an existing infrastructure

o  700.000+ Facebook users from Macedonia

Processing services

Security is provided

+15 others

Delivery services

So, where are the barriers so far?

More than 50 e-stores

74%

19% 7%

Do you own credit/debit card that can be used for online purchase

Да, поседувам

Поседувам, но не е способна за плаќање на интернет Не поседувам никаква картичка

t

Yes

I have a card but can’t use it online

No, I don’t have one

Survey in Skopje Q1 2010, by New Moment

57%

43%

Have you ever bought something online?

Да

Не

t

Yes

No

Survey in Skopje Q1 2010, by New Moment

19%

21%

60%

How many Macedonian e-shops do you know?

Да, знам неколку македонски портали за интернет трговија

Да, знам еден македонски портал за интернет трговија

Не, не знам ниту еден македонски портал за интернет трговија

t

Few

One

None

Survey in Skopje Q1 2010, by New Moment

Marketing and promotion

In 2 hours!

Macedonians don’t have problems buying online

http://it.com.mk/forum/showthread.php?t=18672

What would you buy online?

-

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

3.05

2.61

3.98

1.98

3.02

0.79

Survey in Skopje Q1 2010, by New Moment C

lothes, shoes, fashion accessories

Health and

beauty

Electronic and com

puter goods

Food and drinks

Gifts and flow

ers

Other

What is the local offer?

-  Lower prices?

-  More products?

-  Free delivery?

-  Discounts on packages?

-  Group offers?

-  Better customer relationship?

What about user experience?

What is yours?

What about user experience?

1.  Transparency

2.  Easy to use

3.  CRM

How to overcome the barriers?

1.  Better offers

2.  Better promotion

3.  Greater transparency and

4.  Cheaper and more effective delivery

network (worldwide perhaps ;)

What are your suggestion?

Thank You!

Credits:

-  tc.mk/blog

-  komunikacii.net

-  cpay.com.mk

-  nlbtb.com.mk

-  stat.gov.mk

-  It.com.mk -  Entrepreneurs that answered my questionnaire

Contacts:

Darko Buldioski

darko@newmedia.mk

http://fb.me/darko.buldioski

http://twitter.com/darko156

Skype: darko156

Gtalk: darko156@gmail.com