B2B social media success
by Pete Codella, APRDecember 10, 2010
a presentation for
Las Vegas Chapter
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My information
Pete Codella, APR (Accredited in Public Relations)
[email protected]
@Codella
801.448.7383
TXT prpete to 50500for my SMS business cardby Contxts.com
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job number one
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Search Placement
#1
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Keywords
• Learn how prospects find you online• Develop a list of 20-30 keywords• Publish content using keywords
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job number two
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Thought Leadership
#2
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Become that company
• Who would you do business with?• Become that type of company to your
prospects
smartest
best
most experienced
fastest
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job number three
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Listen
#3
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P2P not B2B
It’s not about you
It’s about them
Person-to-Person
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Monitoring platform
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Listening drives publishing
• Respond• Support• Reassure• Thank• Reiterate
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job number four
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Tools
#4
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Blog
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Newsroom
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Facebook page
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YouTube channel
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LinkedIn Groups
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SlideShare channel
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Twitter
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Bookmarking
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Lifestreams
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Email management
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Text messaging
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RSS delivery
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Apps
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wiki.beingpeterkim.com
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casestudiesonline.com
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job number five
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Measure
#5
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Search
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Search
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Salesforce.com
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HootSuite
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TweetDeck
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Measurement tools
• Alexa• Compete• Google Analytics• Quantcast• Quarkbase• SproutSocial• Technorati
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finally
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Questions
Questions, comments anddiscussion