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Are you Social?

Join the conversation!

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Social

Media

Most Popular

Social Media

Who uses

What

What Makes

Each Unique Tips, Tricks, Myths & Rules


people on THE PLANET use some form of social media

1 I N 4


•  Sign up, never use •  Seldom use •  Fake accounts •  Non-human users

What’s A

“user”? Monthly

Average

User (World wide)


Facebook Twitter LinkedIn Instagram Pinterest


Facebook Twitter LinkedIn

1.23 Billion

271 Million

187 Million

Instagram

200 Million

Pinterest

53

Million


Facebook

1.23 Billion


68%

75%

71%

Col

lege

Som

e Col

lege

Hig

h Sc

hool

Gra

d or

Les

s

69% 68%

76% 76% $7

5K+

$50K

- $

75K

$30K

- $

50K

Less

tha

n $3

0K

45%

60%

79% 84%

65+

50 -

64

30 -

49

18 -

29

76%

66%

Wom

en

Men

Who Uses Facebook?


Personal pages have privacy

Personal & business pages are different

Timelines News feeds

Facebook

basics


Personal Facebook

Timeline


Personal Facebook

News Feed

Image from ar4cle in PC World Magazine


personal Facebook Page Business Facebook Page



The Difference Is Privacy



The Power Of The “LIKE”


Business Facebook

admin

view

Image from RvTechSolu4ons

www.JaxMarcomm.com www.JaxMarcomm.com

Twitter

271 Million

17


Who Uses twitter?

5%

11%

20%

35%

65+

50 -

64

30 -

49

18 -

29

15%

22%

Wom

en

Men

21%

13% 15%

23%

$75K

+

$50K

- $

75K

$30K

- $

50K

Less

tha

n $3

0K


Fast & timely Less friends, more strangers

Simple Hashtags!

twitter

basics


The language of twitter

User Name Tweet Hashtag Follow Direct

Message

How you’re identified Always starts with @ Always all one word

How you communicate Up to 140 characters of text Photos, videos and links, too

How you contribute to a topic Always starts with # symbol. Click to see other topic Tweets

How other users keep up with you You can follow or be followed

How to have a private conversation Also called a Private Message


Hashtag Mention

Link

User name

Name

The Anatomy Of A Tweet


LinkedIn

187 Million

22


Who Uses linkedin?

21%

13% 15%

23%

$75K

+

$50K

- $

75K

$30K

- $

50K

Less

tha

n $3

0K

38%

16% 12%

Col

lege

Som

e C

olle

ge

Hig

h Sc

hool

Gra

d or

Les

s

19%

24%

Wom

en

Men


Professional Networking Official Business

Job Seekers &

Recruiters

Skill Endorsements

LinkedIn

basics


Linkedin is facebook in a suit & tie

=


Endorsements

LinkedIn’s version of

a news feed

Activities & Notifications


Expand Your

network

Expand your

network

Paid messages


Instagram

200 Million

28


Who Uses Instagram?

68%

32%

Wom

en

Men

6%

18%

37%

50 -

64

30 -

49

18 -

29


Filters & Captions All Visual

Mobile Only

instagram

basics


Instagram Really is As easy as 1, 2, 3


Pinterest

53

Million

32


27%

21% 21% 23%

$75K

+

$50K

- $

75K

$30K

- $

50K

Less

tha

n $3

0K

33

Who Uses pinterest?

33

33%

8%

Wom

en

Men

9%

14%

24% 27%

65+

50 -

64

30 -

49

18 -

29


Organizing cool stuff from the

Internet Online collaging

Links to source

pinterest

basics


Cool thing I found on the

Internet

Boards

Pins

(Pin)terest is pretty simple


Cool CAT I found on the

Internet

Boards

Pins

Boards are themed


Cool CAT I found on the

Internet

Boards

Pins

You can have multiple boards

Cool SHOES I found on the

Internet


Facebook Twitter LinkedIn

1.23 Billion

271 Million

187 Million

Instagram

200 Million

Pinterest

53

Million


Myth #1 Myth #3 Myth #2

Top 3 social media myths


Myth #1 Myth #3 Myth #2


It’s free! It’s easy! Do it all!



Myth #1

It’s free!


If Time is money, then

social media isn’t free

THE FACTS: •  Daily attention •  Relevant content •  Prompt follow up


FACT: Conan O’Brien had already earned 939,000 Twitter followers

MYTH: Conan O’Brien sold out tour with one tweet


Myth #2

It’s easy!


Social media is a science

THE FACTS: •  Time of day •  Audience •  Type of Content


Engagement is 1.5 times higher on photos vs. videos

The very best time to post is Wednesday at 3 pm

41% of visits are from a mobile device

Engagement is 17% higher on the weekends

Taller images get more re-pins


Myth #3

Do it all!

47


It’s okay to start small

Spend 90% of your time with this primary network and figure out works for you there. Then, use the other 10% to investigate another network that may complement your ove ra l l strategy. - Constant Contact -


Are you Social?




5 Social Media Ideas


Idea

#1

Mystery pictures


Idea

#2

Behind The Scenes


Idea

#3

Do something unexpected with your product


Idea

#4

Fun Facts

When glass breaks, the

cracks move faster than

3,000 miles per hour.


Idea

#5

Life Hacks


Are you Social?

