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Are You Social? Join the Conversation!
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Are you Social?
Join the conversation!
JaxMarcomm/ŶƐƉŝƌĞĚ�DĂƌŬĞƟŶŐ�&Žƌ��ǀĞƌLJŽŶĞ
www.JaxMarcomm.com www.JaxMarcomm.com 2
Social
Media
Most Popular
Social Media
Who uses
What
What Makes
Each Unique Tips, Tricks, Myths & Rules
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people on THE PLANET use some form of social media
1 I N 4
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• Sign up, never use • Seldom use • Fake accounts • Non-human users
What’s A
“user”? Monthly
Average
User (World wide)
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Facebook Twitter LinkedIn Instagram Pinterest
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Facebook Twitter LinkedIn
1.23 Billion
271 Million
187 Million
200 Million
53
Million
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1.23 Billion
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68%
75%
71%
Col
lege
Som
e Col
lege
Hig
h Sc
hool
Gra
d or
Les
s
69% 68%
76% 76% $7
5K+
$50K
- $
75K
$30K
- $
50K
Less
tha
n $3
0K
45%
60%
79% 84%
65+
50 -
64
30 -
49
18 -
29
76%
66%
Wom
en
Men
Who Uses Facebook?
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Personal pages have privacy
Personal & business pages are different
Timelines News feeds
basics
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Personal Facebook
Timeline
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Personal Facebook
News Feed
Image from ar4cle in PC World Magazine
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personal Facebook Page Business Facebook Page
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personal Facebook Page Business Facebook Page
The Difference Is Privacy
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personal Facebook Page Business Facebook Page
The Power Of The “LIKE”
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personal Facebook Page Business Facebook Page
The Power Of The “LIKE”
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Business Facebook
admin
view
Image from RvTechSolu4ons
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271 Million
17
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Who Uses twitter?
5%
11%
20%
35%
65+
50 -
64
30 -
49
18 -
29
15%
22%
Wom
en
Men
21%
13% 15%
23%
$75K
+
$50K
- $
75K
$30K
- $
50K
Less
tha
n $3
0K
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Fast & timely Less friends, more strangers
Simple Hashtags!
basics
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The language of twitter
User Name Tweet Hashtag Follow Direct
Message
How you’re identified Always starts with @ Always all one word
How you communicate Up to 140 characters of text Photos, videos and links, too
How you contribute to a topic Always starts with # symbol. Click to see other topic Tweets
How other users keep up with you You can follow or be followed
How to have a private conversation Also called a Private Message
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Hashtag Mention
Link
User name
Name
The Anatomy Of A Tweet
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187 Million
22
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Who Uses linkedin?
21%
13% 15%
23%
$75K
+
$50K
- $
75K
$30K
- $
50K
Less
tha
n $3
0K
38%
16% 12%
Col
lege
Som
e C
olle
ge
Hig
h Sc
hool
Gra
d or
Les
s
19%
24%
Wom
en
Men
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Professional Networking Official Business
Job Seekers &
Recruiters
Skill Endorsements
basics
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Linkedin is facebook in a suit & tie
=
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Endorsements
LinkedIn’s version of
a news feed
Activities & Notifications
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Expand Your
network
Expand your
network
Paid messages
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200 Million
28
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Who Uses Instagram?
68%
32%
Wom
en
Men
6%
18%
37%
50 -
64
30 -
49
18 -
29
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Filters & Captions All Visual
Mobile Only
basics
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Instagram Really is As easy as 1, 2, 3
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53
Million
32
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27%
21% 21% 23%
$75K
+
$50K
- $
75K
$30K
- $
50K
Less
tha
n $3
0K
33
Who Uses pinterest?
33
33%
8%
Wom
en
Men
9%
14%
24% 27%
65+
50 -
64
30 -
49
18 -
29
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Organizing cool stuff from the
Internet Online collaging
Links to source
basics
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Cool thing I found on the
Internet
Boards
Pins
(Pin)terest is pretty simple
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Cool CAT I found on the
Internet
Boards
Pins
Boards are themed
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Cool CAT I found on the
Internet
Boards
Pins
You can have multiple boards
Cool SHOES I found on the
Internet
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Facebook Twitter LinkedIn
1.23 Billion
271 Million
187 Million
200 Million
53
Million
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Myth #1 Myth #3 Myth #2
Top 3 social media myths
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Myth #1 Myth #3 Myth #2
Top 3 social media myths
It’s free! It’s easy! Do it all!
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Top 3 social media myths
Myth #1
It’s free!
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If Time is money, then
social media isn’t free
THE FACTS: • Daily attention • Relevant content • Prompt follow up
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FACT: Conan O’Brien had already earned 939,000 Twitter followers
MYTH: Conan O’Brien sold out tour with one tweet
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Myth #2
It’s easy!
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Social media is a science
THE FACTS: • Time of day • Audience • Type of Content
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Engagement is 1.5 times higher on photos vs. videos
The very best time to post is Wednesday at 3 pm
41% of visits are from a mobile device
Engagement is 17% higher on the weekends
Taller images get more re-pins
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Myth #3
Do it all!
47
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It’s okay to start small
Spend 90% of your time with this primary network and figure out works for you there. Then, use the other 10% to investigate another network that may complement your ove ra l l strategy. - Constant Contact -
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Are you Social?
Join the conversation!
JaxMarcomm/ŶƐƉŝƌĞĚ�DĂƌŬĞƟŶŐ�&Žƌ��ǀĞƌLJŽŶĞ
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5 Social Media Ideas
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Idea
#1
Mystery pictures
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Idea
#2
Behind The Scenes
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Idea
#3
Do something unexpected with your product
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Idea
#4
Fun Facts
When glass breaks, the
cracks move faster than
3,000 miles per hour.
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Idea
#5
Life Hacks
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Are you Social?
Join the conversation!
JaxMarcomm/ŶƐƉŝƌĞĚ�DĂƌŬĞƟŶŐ�&Žƌ��ǀĞƌLJŽŶĞ