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2018 ADVERTISING PLANNING GUIDE
Integrated Marketing Solutionsfor the Wine & Grape Industry
Wines & Vines • 65 Mitchell Blvd., Suite A, San Rafael, CA 94903 • P (866) 453-9701 F (415) 453-2517 • www.winesandvines.com
(866) 453-9701 • www.winesandvines.com
2018 PLANNING GUIDE
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PRODUCTS & REACH
Wines & Vines MagazineWines & Vines
reaches industry
decision-makers
through our
emphasis on
boutique wine-
making, industry
metrics, technical, peer-reviewed articles and
wine regions throughout North America.
winesandvines.comDaily news,
features, Wine
Industry Metrics,
The Flash Sales
Report, in-depth
articles, events
calendar and the
MOG blog.
practicalwinerylibrary.comUsers can search
the archives of
Practical Winery
& Vineyard and
read the timeless
educational
content.
Directory/Buyer’s GuideThe single best
source for industry
buyers to make pur-
chasing decisions.
With comprehensive
profiles and informa-
tion for all sectors of
the industry, we put
buyers and sellers
together to create proven results. In print and
online.
Social Media Networks—Your brand and messaging can be promoted through product news, articles, headlines and events circulated throughout Wines & Vines’ social networks on Twitter and Facebook.
Event/Seminar SponsorshipsWines & Vines
hosts two con-
ferences per
year, covering
trends in
Packaging and
Oak. We also
sponsor and participate in more than 50 key
industry events and seminars annually.
Products
winesandvinesbuyersguide.comThe Open
Marketplace is
designed for
buyers to
pinpoint exact
suppliers and
services they
need.
Winery Product NewsNew product releases feature the
latest technology developments
and news from industry suppli-
ers. Emailed to more than
15,000 winery and grower con-
tacts twice per month and deliv-
ered to magazine subscribers.
Tasting Room Focus NewsletterHighly targeted delivery to DtC
decision-makers. Supplier
showcase provides opportuni-
ties to promote products and
services relevant to DtC activity/
channels. Delivered monthly
through email newsletter.
3-5 6
10
7 8
10Industry Data ServicesWeb-based
marketing tools
to search and
download data
and reports.
Available
subscriptions to
databases include Wineries, Growers, Brewers and
the Distributor Market Service.
9
Flash Sales Offers Climb Higher in November
The Flash Report Complete flash data is available at winesandvines.com/flash
FLASH DISCOUNTS FOR A SAMPLE OF PACIFIC NORTHWEST WINES OFFERED IN NOVEMBER
Discount Winery/Brand Region State Varietal VintageWinery Retail
Flash Price
Winery Size in Cases Flash Site
18% Long Shadows Vintners Columbia Valley WA Merlot 2012 $62.99 $51.65 30,000 Underground Cellar
38% Northstar Columbia Valley WA Merlot 2009 $40.00 $24.99 30,000 WineShopper
40% Eyrie Vineyards Willamette Valley OR Pinot Gris 2012 $49.99 $29.99 10,000 Last Call Wines
40% Sokol Blosser Winery Dundee Hills OR Pinot Noir 2012 $53.75 $32.50 70,000 Rue La La
44%Goose Ridge Estate Vineyard and Winery Columbia Valley WA Merlot 2008 $36.00 $20.00 300,000 Wine Woot
50% Naked Winery Rogue Valley OR Muscat 2013 $30.00 $15.00 19,000 Wine Woot
58% Emerson Vineyards Willamette Valley OR Pinot Noir 2010 $39.99 $16.99 3,500 Last Call Wines
64% Precept Wine Brands/Primarius Willamette Valley WA Pinot Noir 2012 $50.00 $17.99 680,000 Wines Til Sold Out
METRICS
14 WINES&VINES January 2015
The total number of off ers for domestic
wines in November was 4% higher than
a year ago, bringing to an end a two-
month trend of slightly lower off er totals. Flash
websites made a total of 576 off ers and were
led by Last Call Wines, which had 113. Wired
for Wine, which averages 35 off ers per month
held a special event that resulted in 106 off ers
for domestic wine and also helped drive the
monthly total higher.
In 2012 and 2013, the total number of offers
in November and December were higher than
in previous months of those years. December
2013’s total of 722 offers was the highest of that
year and has been unsurpassed in 2014. During
the past 12 months ending in November 2014,
the total offers per month also spiked in May
(610 offers), August (601) and November
(578). Each of these month’s totals were either
100 offers higher than the 12-month average of
500 or close to that level. A higher number of
offers by Invino pushed the total higher in three
of those months. In November, Invino had just
67 offers, and the higher total can be attributed
to Wired for Wine and Last Call Wines.
By wine type, the breakdown of offers has
stayed relatively the same since Wines Vines
Analytics first started tracking flash offers. Cab-
ernet Sauvignon is the most popular followed by
Pinot Noir. Chardonnay and red blends have
occasionally switched the third place position but
always remain well ahead of Zinfandel and other
varietal wines. In the “all other” category Sau-
vignon Blanc accounted for 112 of the 664 offers
followed by Petite Sirah’s 77. While white Zin-
fandel may still account for a sizeable share of
off-premise retail shelves, flash sites made only
one offer for the wine type in the past 12 months.
—Andrew Adams
FLASH SITES COMPARED FOR NOVEMBER
Flash ResellerNumber of
Domestic OffersAverage Flash Price (750ml)
Average Discount Page views*
Cinderella Wine 13 $40.17 28% 35,000
Invino 67 $25.39 40% 234,000
Last Bottle Wines 22 $25.36 40% 258,000
Last Call Wines 113 $22.26 48% 9,000
Lot18 42 $19.75 34% 654,000
The Wine Spies 35 $27.20 32% 43,000
Wine Woot 53 $18.48 45% 854,000
Wines Til Sold Out 55 $21.72 50% 862,000
WineShopper 23 $18.42 41% 68,000
Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, November 2014
TOTAL FLASH OFFERS BY MONTH TOTAL DOMESTIC FLASH OFFERS BY VARIETAL
Source: Wines Vines Analytics, winesandvines.com/fl ash 20 leading Flash sites, 12 months ending Nov. 2014Source: Wines Vines Analytics, winesandvines.com/fl ash
1,500
1,200
900
600
300
0 Cabernet Pinot Char- Red Zin- Sauvignon Syrah Merlot All Sauvignon Noir donnay Blends fandel Blanc Others
800
700
600
500
400
300Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov
491
1,481
1,203
818764
298200 193
664
2014
WINESANDVINES.COM
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Unified Wine & Grape Symposium Issue
INSIGHTS FOR YOUR WINERY IN 2017
EQUIPPED FORTHE FUTURE
MAGAZINE
3 Editorial Calendar
4 Editorial Team & Coverage
5 Circulation
DIRECTORY
6 Annual Directory/ Buyer’s Guide
WEBSITE
7 Online Ads— winesandvines.com
8 Online Ads—Buyer’s Guide
MARKETING
9 Industry Data Services
10 eNewsletters
RATES & GENERAL INFO
11 Space Rates—Magazine & Directory
12 Ad Specs & General Information
13 Contract, Insertion Order & Billing
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2018 PLANNING GUIDE MAGAZINE EDITORIAL CALENDAR
Issue themes, editorial topics and bonus distribution subject to change.
JANUARY FEBRUARY MARCH APRILTheme of Issue
Unified Wine & Grape Symposium
Barrels Vineyard Equipment/Technology
Harvest Winery Equipment & Oak Alts
Featured Editorial
•Construction•Packaging•Tasting Rooms•Winery Equipment
•Winery Equipment•Nurseries
•Packaging•Bottles•Smart Viticulture
•Yeasts •Tanks / Alternative Vessels•Compliance
Bonus Distribution
• Unified Symposium (CA)
• Zinfandel Advocates & Producers (CA)
• Oregon Wine Industry Symposium (OR)
•TWGGA (TX)
•WiVi Central Coast (CA)• Eastern Winery Exposition (NY)
•Rhone Rangers (CA)•W&V OAK (CA)
Product Focus
Capsules Micro-oxygenation systems New barrels, toasts and types New oak barrel alternative products
Ad Close/Due Date
November 27 December 29 January 26 February 23
SEPTEMBER OCTOBER NOVEMBER DECEMBERTheme of Issue
Distributors Bottles & Labels Equipment, Supplies & Services
Unified Sessions Preview
Featured Editorial
•Distribution• Wine Industry Finance•Real Estate• Winery Equipment/ Filtration
•Barrels•Bottles•Package Design•Winery Equipment• W&V PACK Conference Summary & Highlights
•Packaging•New Product Listings•Winery Equipment•Smart Viticulture
•Best of 2018•Vineyard Equipment•Barrels
Bonus Distribution
• Wine Industry Financial Symposium (CA)
•winejobs.com Summit (CA)
• VITEFF (France)• Pinot on the River (CA)
•Rootstock (CA)
• United SE Grape & Wine Symposium (NC)
•Unified Symposium (CA)• Zinfandel Advocates & Producers (CA)
Product Focus
Forklifts New bottles Cellar drains and flooring Basket presses
Ad Close/Due Date
July 27 August 24 September 28 October 26
MAY JUNE JULY AUGUSTTheme of Issue
Packaging Pre-Harvest Technology Closures
Featured Editorial
•Vineyard Equipment•Tasting Rooms•Labels•Smart Viticulture
•Lab Equipment•Fermentation Supplies•Crush Equipment•ASEV Preview & Schedules• W&V OAK Conference Summary & Highlights
•Barrels•Software•Winery Equipment/Filtration•Tanks
•Package Design Awards•Capsules •Corks•Alternative Closures•Smart Viticulture
Bonus Distribution
• Vineyard Economics Sem. (CA)•Direct 2018 (CA)•USA Trade Tasting (NY)
•ASEV Annual Meeting (CA)• American Assoc. of Wine Economists (WA)
•ASEV-ES (NY)• BC Enology & Viticulture Conference (BC)
• Family Winemakers of California (CA)
•W&V PACK (CA)
Product Focus
Cap management tools Clones and vines for planting Glass washers Natural corks QC tested
Ad Close/Due Date
March 26 April 27 May 25 June 29
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EDITORIAL TEAM AND COVERAGE
COVERAGE INCLUDES
• Winemaking and grapegrowing techniques and innovations
• Comprehensive coverage of the booming boutique winery industry
• Complete regional news and features on wine regions throughout North America
• Sales and marketing trends and techniques
• Market research and leading indicator data for wineries and suppliers
• Practical Winery & Vineyard provides highly technical, in-depth and peer-reviewed articles for winemakers and growers.
WINESANDVINES.COM
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Unified Wine & Grape Symposium Issue
INSIGHTS FOR YOUR WINERY IN 2017
EQUIPPED FORTHE FUTURE
JIM GORDON Editor at Large
STACY BRISCOEStaff Writer
ANDREW ADAMS Editor
ANDY STARR Winemaking Columnist
CLIFF OHMART, Ph.D. Grapegrowing Columnist
PETER MITHAM Northwest Correspondent
GLENN McGOURTYGrapegrowing Columnist
DON NEEL PWV Editor
CONTENT
As the most established and trusted wine trade publication, Wines & Vines has always been the leader in providing in-depth, comprehensive coverage for the entire wine and grape industry. Wines & Vines is a brand relied upon by its readers to help them stay on top of the industry and ahead of their competitors.
Wines & Vines is well balanced to serve the entire industry and reach key industry decision-makers through our emphasis on boutique winemaking and wine regions throughout North America. Wine Industry Metrics provides leading data analysis on the economic direction of the industry.
PRACTICAL WINERY & VINEYARD
In the tradition of professional journals in fields as diverse as medicine, law and engineering, Practical Winery & Vineyard offers in-depth editorial content within Wines & Vines that follows the grapegrowing/winemaking year.
Editor Don Neel leads a respected group of industry writers and has contacts among the most vital peer reviewers. Winemakers review the winemaking and production content, and vineyard managers review the vineyard content prior to publication, to ensure we have provided relevant, accurate reports of the practices they most want to see.
WINE EAST SECTION
Editor Linda Jones McKee and her team of experienced contributors report on all aspects of the eastern North American wine industry. In identifying that industry members in each region have their own challenges and need their own solutions, we present stories about winemaking, grapegrowing and marketing trends that are especially relevant to the eastern region of North America.
LINDA JONES MCKEE Wine East Editor
“I don’t normally have time to read through some of the publications we receive because my day is consumed by operations/financial/management issues, but W&V is absolutely full of useful information! I’m keeping it at my desk to refer to.”
— Julie Grieb, Co-owner and general manager Treveri Cellars, Wapato, Wash.
WINES & VINES MAGAZINE:
ABSOLUTELY USEFUL
INFORMATION
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INTEGRATED MARKETING SOLUTIONSMAGAZINE CIRCULATION
Circulation Overview
No wine trade publication has higher circulation than Wines & Vines.
Wines & Vines Total Circulation
12 Issues per year
11,308Paid or requested print/digital
2,503 Bonus/shows
13,811 Total circulation
PRINT CIRCULATION by geographic region
EAST SO.
CENTRAL 1%
SOUTH ATLANTIC
5%
MIDDLE ATLANTIC
8%
NEW ENGLAND
2%
EAST NO. CENTRAL
6%
International 5%
PRINT CIRCULATION by winery/grower job function
0 10 20 30 40 50 60 70
PRES./OWNER/ GEN. MANAGER
WINEMAKER45%
34%
21%
19%
16%
14%
62%
VINEYARD MANAGER
SALES
CELLAR MASTER/PRODUCTION
PURCHASER/FINANCE
TASTING ROOM/DIRECT TO CONSUMER
Subscribers may have multiple job functions.
80% of winery/grower
subscribers indentify as president/owner/
general manager or winemaker
PRINT CIRCULATION by winery size
<50,000 SMALL87%
500,000+LARGE 5%
50,000 - 499,000MEDIUM
8%
Numbers shown are annual case production.
Source: Wines & Vines audited USPS Statement for 12 months ending October 2017
MOUNTAIN 3%
WEST NO. CENTRAL
3%
WEST SO. CENTRAL
5%
PACIFIC 62%
Wines & Vines now has the largest circulation of any wine trade publication.• Monthly circulation to paid and qualified subscribers
• Circulated at key industry events and conferences
• Print AND digital readership for each ad you place
• Wines & Vines reaches all of the largest wineries >500,000 cases
• 87% of Wines & Vines readers are at wineries <50,000 cases—the majority of the wine industry in North America
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ANNUAL DIRECTORY/BUYER’S GUIDE
1BUYER’S GUIDE—(Available in print and
online) Listings of leading indus-try Equipment Suppliers and Service Providers. This section provides expansive category list-ings, enabling you to find—with ease and precision—exactly the product or service you are looking for. This section is a compilation of the most reliable and trusted supplier companies in the indus-try, and is where wine industry decision makers turn to make purchasing decisions.
2WINERIES—(Available in print and online) Winery
listings in the United States, Canada and Mexico, giving you complete information on over 9,000 virtual and bonded winer-ies in North America. Each winery listing includes: address, telephone and fax numbers, email and website addresses, personnel contact names with job title, and winery production details.
3GROWERS—Section featuring wine grape growers
with contact information, top varietals, acres planted and viti-cultural areas.
4DIRECT SHIPPING—Direct shipping compliance,
outlining required licenses, taxes, distributor relationships, state laws and regulations on wine shipping.
5DISTRIBUTORS—An exhaustive list of more than
1,000 distributors by state.
6 ESSENTIAL INDUSTRY CONTACTS—Including
trade, winery and grower associations, U.S. viticultural areas, government agencies, wine competitions, university programs, wine writers, PR companies, custom-crush facilities, industry phone book (online only).
MULTIPLE COMPANY LISTINGS IN PRINT AND ONLINE—By advertising, your company will receive free listings in our print and online Directory/Buyer’s Guide in multiple categories.
POWER OF PRINT AND ONLINE ADVERTISING—Your advertisement can be placed both in print and online—and posi-tioned with your company listings—to maximize the delivery of your products and services to potential customers.
MASSIVE RESOURCE—With nearly 800 pages and over 40,000 winery, distributor, association, supplier, product and ser-vice listings, virtually everything in the industry is listed in—and sold through—the pages of the Annual Directory/Buyer’s Guide.
PROVEN RECORD, LONG SHELF LIFE—Each year, more than 300 successful companies advertise in the Buyer’s Guide. Easy to use and built to last, it’s referred to year-round and adver-tisements receive repeat exposure to wine industry decision makers.
FREQUENCY DISCOUNTS—Apply when you make the Annual Directory/Buyer’s Guide part of a complete marketing campaign with Wines & Vines magazine and winesandvines.com. See the Advertising Rates section of this media kit for frequency details.
ADVERTISINGThe Wines & Vines Annual Directory/Buyer’s Guide is the most reliable where-to-find-it index in the wine industry. It’s the place where purchasing decisions are made. Here’s why companies like yours use the Annual Directory/Buyer’s Guide to reach their cus-tomers and prospects:
Published each year, the Wines & Vines Annual
Directory/Buyer’s Guide is the industry standard for pro-
viding comprehensive information (over 40,000 industry
listings) for the entire North American wine industry.
This impressive guide includes the following:
“The Wines & Vines Directory is the industry’s easy to use Yellow Pages. I use it regularly to find vendors’ contact info and to research winery/vineyard equipment and supplies. It’s the Bible.”
—Jeff Kandarian, Winemaker, Kandarian Wine Cellars, Eugene, Ore.
“The Directory and Buyer’s Guide allows me to find equipment, supplies, everything that a winemaker needs to make ultra premium
wines. Whether it’s barrels, corks, glass, labels, I’m amazed how I can find phone numbers and names. Wines & Vines is an industry standard.
—Antoine Favero, Winemaker & General Manager, Mazzocco Winery, Healdsburg, CA
WINES & VINES BUYER’S GUIDE: A WONDERFUL TOOL
WINES & VINES
DIRECTORY: IT’S THE
BIBLE
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2018 PLANNING GUIDE
7INTEGRATED MARKETING SOLUTIONS
7WEBSITE DEMOGRAPHICS & FEATURES2018 PLANNING GUIDE ONLINE ADS—WINESANDVINES.COM
ADVERTISING REPRESENTATIVESJacques Brix, Vice President(707) 473-0244 [email protected]
Lydia Hall (West)(415) 453-9700, ext. 103 F: (415) [email protected]
Hooper R. Jones (Midwest)(847) 486-1021 F: (847) [email protected]
David Bayard (N.Y. & International)(973) 822-9275 F: (973) [email protected]
Laura Lemos (East) (973) 822-9274 F: (973) 822-9273 [email protected]
Frequency Discount: Web display advertising combines with print advertising for frequency discounts.
Web file formats accepted: .jpg, .gif, and animated .gif (3-slide maximum). Please keep file size less than 100kb. Please provide the link you would like associated with your ad.
HEADLINES HOME & HEADLINES INDIVIDUAL PAGEFeatures:• Original Daily News Headlines
• Wine Industry Metrics
• Events
• Industry Search
SIDE 1
SIDE 2
TRI 1 TRI 2 TRI 3
HOME PAGEFeatures:• Original Daily News Headlines
• Wine Industry Metrics
• Feature Articles
• Columns
• Events
• Industry Search
SIDE 1
TRI 3TRI 2TRI 1
SIDE 2
Monthly Net Rates for Home Page and Headlines Pages
SIDE 1, 2 TRI 1, 2, 3*
1X $1,500 $895
4X $1,325 $795
7X $1,165 $740
13X $1,025 $660
20X $900 $540*Note: Tri ads appear on desktop computers and tablets in landscape mode. Tri ads are not optimized to appear on mobile phones.
SIDE
TRI
300px
25
0px
180px
15
0px
WinesandVines.comNews, features and the leading industry online Directory/Buyer’s Guide
ADVERTISER FAVORITE
Our ad bookings average 5+ months.
ONLINE & PRINT COMBO
Only Wines & Vines brings you the powerful combo of print and online advertising and content. (59% of Americans get information from both offline and online sources, according to the Pew Research Center.)
080216
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INTEGRATED MARKETING SOLUTIONS
8ONLINE ADS—BUYER’S GUIDE2018 PLANNING GUIDE
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BUYER’S GUIDE LISTINGSYour marketing dollars earn your company enhanced listings in the Buyer’s Guide Online, read by more than 30,000 unique visitors each month.
PREMIUM SPOTLIGHT LISTING ($1,800/year spent on Wines & Vines marketing and ads)
Logo, video, premium appearance, web link, contact info, employee info, company summary, spec sheets, photos, product reviews, company news, multiple category placement.
Company and category searches return spotlight listings first.
STANDARD LISTING ($250 - $1,799/year spent on Wines & Vines marketing and ads)
Logo, web link, contact info, employee info, company summary. Company and category searches return standard listings second.
BASIC LISTING (Free to all industry suppliers)
Includes company name and address. Company and category searches return basic listings last.
Contact your ad rep (see page 7) to learn more about earning Standard and Premium Buyer’s Guide listings.
1
2
3
GET THE MOST OUT OF YOUR WINES & VINES BUYER’S GUIDE LISTING! 40% of our website traffic is being generated by mobile or tablet users, up from 10% five years ago. As a result, we launched powerful new mobile and search capabilities with our Buyer’s Guide Online (BGO).
The new Wines & Vines BGO is:• Content-driven
• Search-Focused, Results Oriented
• Mobile-friendly and enhanced search for all devices
• Optimized search for users to accurately find your company
• Improved search engine optimization (SEO), delivering better results on Google and
other search engines when purchasing decision-makers are looking for products and
services your company offers
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9INDUSTRY DATA SERVICES
The industry leader for data and
analytics, Wines & Vines offers
multiple data services for winer-
ies, suppliers and wine industry
business managers of all kinds to
use in building their business.
Winery OMS• The Winery Online Marketing System
contains nearly 10,000 wineries and 26,000 contacts as of the May 2017 data release
• Search and sort by winery, geography, varietals, production levels, tasting room, custom crush, sparkling wine production, bottle price, vineyards owned and grapes sold
• Reports include top U.S. wine compa-nies, index reports, market segments, mailing labels or export to Excel
• Download by winery or by job functions
Visit winesandvines.com/oms for infor-mation, sample data, live demo or to order service.
Grower OMS• The Grower Online Marketing System
contains more than 8,000 growers and 21,100 contacts as of the May 2017 data release
• Find wineries with vineyards and vine-yard-only operations
• Search and sort by company, geogra-phy, varietals, vineyard acreage and grapes sold
• Download by winery or by job functions
• Reports include market segments, index reports, mailing labels or export to Excel
• Download by company or by job functions
Visit winesandvines.com/oms for infor-mation, sample data, live demo or to order service.
Brewer OMS• The Brewer Online Marketing System
contains more than 4,600 brewers as of the May 2017 data release
• Search and sort by brewer name, size, geographic areas
• Brewer profiles include brewer size, locations, telephone, fax, websites, emails, beer club, production figures, and contacts
• Export data reports to screen or Excel
Visit winesandvines.com/boms for information, sample data, live demo or to order service.
Distributor Market Service• Contains over 1,100 North American
distributors and 1,850 distributor con-tacts, with more than 3,600 unique wineries linked to a distributor portfolio (as of the May 2017 release).
• Identify distributors by market, name, or winery and access distributor con-tact information.
• Analyze distributor portfolios and view the wineries they represent
• Monitor a distributor’s performance in US markets
• Download on-demand contact and performance reports
Visit winesandvines.com/dms for more information, demo video, sample data or to order service.
Distillery Database• The Distillery Database is the first
of its kind. Search, sort and pull reports never before available for spirits distilleries.
• Search and sort by Distillery Name, Geography, Distillery type/size, type of spirits.
• Output reports to screen or xlsx, sorted by name, location or size, with addresses, contact names and titles, job function, telephone, email, website.
Visit winesandvines.com/distillery for information, sample data, live demo, or to order service.
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102018 PLANNING GUIDE
•Company logo or product shot
• Product description and special offer
•Link to product website
• Social Media: circulated on the Wines & Vines social media community through Facebook, Twitter and LinkedIn
• Buyer’s Guide Online Placement
eNEWSLETTERS
Tasting Room FocusSign up now to advertise in the Tasting Room Focus (TRF) eNewsletter. This email provides original information directed at tasting room personnel to help improve sales efficiencies and understand current trends of the direct-to-consumer (DtC) channel. TRF includes the latest DtC and flash site analysis, and expert tips on tasting rooms, inside sales, wine clubs, leadership, online marketing and data metrics.
By advertising, you reach exactly the right targets that will drive direct response to help sell your tasting room products.
ADVERTISING REPRESENTATIVES
FREQUENCY, SPECS & RATES• Monthly with national distribution
• File size/max: 100 x 130 pixels/100K
• Logo/product file as .gif, .jpg, or .png, RGB, 72dpi
• Title up to 8 words. Description up to 140 characters
•Please provide URL
•3 month minimum
•$250/month
Winery Product NewsSign up now to advertise in the Winery Product News (WPN) eNews-letter. This email provides cutting edge and just released new equip-ment, products, services and product videos. WPN helps keeps the industry informed on the latest technologies to help produce wine, grow grapes and operate their winery businesses.
By advertising, you reach exactly the right winery and grower decision-makers, twice per month, to help sell your products and services.
•Banner advertising
•Product videos
•Link to product website
• Social Media Distribution: circulated on the Wines & Vines social media community through Facebook, Twitter, LinkedIn and YouTube
• Buyer’s Guide Online Placement
FREQUENCY, SPECS & RATES• Twice monthly national newsletter
• Monthly magazine (supplier advertising opportunities available)
• File size/max: 135 x 190 pixels/100K
• File formats accepted: .gif, .jpg, or .png, RGB, 72dpi
•Please provide URL
•$500/month
eNEWSLETTER DELIVERY
Reach Targeted
TASTING ROOM
FOCUS
Sent to 8,942 winery tasting room contacts at U.S. wineries. Sourced from our proprietary database that contains over 32,000 individual contacts.
By winery size and contact function. Function-driven marketing is proven to deliver significantly better sales and direct response results.
WINERY PRODUCT
NEWS
Sent to 16,480 winery and grower decision-makers at U.S. Wineries. Sourced from our proprietary database that contains over 32,000 industry contacts.
By winery size and contact function (winemakers, cellar/production, growers, president/owner/general managers, sales & purchasing). Function-driven marketing is proven to deliver significantly better sales and response rates.
MARKETING BENEFITSMARKETING BENEFITS
Jacques Brix, Vice President(707) 473-0244 [email protected]
Lydia Hall (West)(415) 453-9700, ext. 103 F: (415) [email protected]
Hooper R. Jones (Midwest)(847) 486-1021 F: (847) [email protected]
David Bayard (N.Y. & International)(973) 822-9275 F: (973) [email protected]
Laura Lemos (East) (973) 822-9274 F: (973) 822-9273 [email protected]
(866) 453-9701 • www.winesandvines.com
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INTEGRATED MARKETING SOLUTIONS2018 PLANNING GUIDE
11WEBSITE DEMOGRAPHICS & FEATURESSPACE RATES—MAGAZINE & DIRECTORY
FULL PAGE
2/3 VERTICAL
1/2 ISLAND
1/2 VERTICAL OR HORIZONTAL
1/3 SQUARE
1/4 VERTICAL
1/6 VERTICAL
OR SQUARE
1/8 SQUARE
1X4 COLOR $3,920 $3,335 $3,295 $3,180 $2,880 $2,600 $2,440 $2,225 2 COLOR $2,590 $2,090 $1,980 $1,775 $1,485 $1,245 $1,015 $880
BLACK & WHITE $2,220 $1,720 $1,605 $1,405 $1,110 $875 $645 $510
4X4 COLOR $3,755 $3,255 $3,190 $3,030 $2,620 $2,570 $2,225 $2,180 2 COLOR $2,400 $1,875 $1,775 $1,620 $1,340 $1,155 $920 $835
BLACK & WHITE $2,025 $1,500 $1,405 $1,250 $970 $780 $550 $465
7X4 COLOR $3,565 $3,175 $3,070 $2,925 $2,610 $2,525 $2,215 $2,145 2 COLOR $2,190 $1,765 $1,680 $1,485 $1,255 $1,110 $875 $800
BLACK & WHITE $1,820 $1,395 $1,305 $1,110 $885 $735 $505 $425
13X4 COLOR $3,335 $3,020 $2,945 $2,795 $2,595 $2,440 $2,190 $2,110 2 COLOR $1,940 $1,610 $1,540 $1,390 $1,180 $1,020 $835 $755
BLACK & WHITE $1,570 $1,240 $1,175 $1,020 $810 $650 $465 $380
20X4 COLOR $2,990 $2,800 $2,620 $2,505 $2,370 $2,190 $2,025 $1,895 2 COLOR $1,775 $1,480 $1,465 $1,290 $1,100 $950 $785 $705
BLACK & WHITE $1,405 $1,110 $1,090 $915 $730 $590 $415 $335
1/6 PAGE SQUARE 3.5 x 3.25 inches
1/8 PAGE 3.5 x 2.375 inches
FULL PAGE BLEED8.75 x 11.125 inches
*More detailed instructions for full page bleed ads can be obtained through Ad Manager at ads@wines- andvines.com or (866) 453-9701. Also see below.
FULL PAGE 7.625 x 9.875 inches
2/3-PAGE VERTICAL 4.75 x 9.875 inches
1/2 ISLAND4.75 x 7.5 inches
1/2 PAGE HORIZONTAL 7.625 x 4.875 inches
1/2 PAGE VERTICAL3.5 x 9.875 inches
1/3 PAGE SQUARE 4.75 x 4.875 inches
1/4 PAGE VERTICAL 3.5 x 4.875 inches
1/6 PAGE VERTICAL2.25 x 4.875 inches
Frequency Discount: Directory/Buyer’s Guide advertising combines with web display and magazine issues for frequency discounts.
Inserts: Rates and specifica tions available upon request. Call your Wines & Vines representative (listed on page 12) for details.
Classified Advertising: (agency discount N/A) 65¢ per word–$40 mini-mum; Display rate–$70 per column inch; Blind ad handling charge–$7.
Website Advertising: See pages 7 and 8. Pricing subject to change for insertions booked after Dec. 31, 2017.
MAGAZINE COVERS DIRECTORY COVERSBACK COVER
INSIDE FRONT COVER
INSIDE BACK COVER
BACK COVER
INSIDE FRONT COVER
INSIDE BACK COVER
TAB DIVIDER
1X 4 COLOR $4,630 $4,375 $4,240 $5,400 $5,335 $5,210 $4,680
4X 4 COLOR $4,235 $4,010 $3,900 $5,095 $4,970 $4,900 $4,520
7X 4 COLOR $4,015 $3,830 $3,720 $4,985 $4,815 $4,700 $4,335
13X 4 COLOR $3,780 $3,610 $3,520 $4,770 $4,595 $4,505 $4,115
20X 4 COLOR $3,405 $3,245 $3,165 $4,295 $4,140 $4,060 $3,780
Bleed size 8.75” x 11.125”
Page/Trim size 8.5” x 10.875”
Safety Zone 7.5” x 10.625”
FULL PAGE BLEEDFurther specifications
(866) 453-9701 • www.winesandvines.com
2018 PLANNING GUIDE
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122018 PLANNING GUIDE AD SPECS & GENERAL INFORMATION—PRINT & WEB
PRINT FILE FORMATS ACCEPTED:Press Quality PDF• All fonts and images must be embedded.• All embedded images must be a least 300dpi. • For color ads, all elements must be
encoded as CMYK (not RGB).• Black text should be built with black only.InDesign version CS6 or earlier• Include all linked graphics and fonts.Adobe PhotoShop (.eps or .tiff files, version CS6 or earlier)• For color graphics only, please supply lay-
ered, unflattened .eps or .tiff files with fonts.
• All graphics should be supplied at a resolu-tion of 300 dpi at 100% placement.
• Color files should be CMYK (not RGB) and black & white files should be grayscale.
Adobe Illustrator (.eps files, version CS6 or earlier)• Include all linked graphics and fonts.• Other file formats accepted, but converted
to work with Mac graphics software at advertiser’s expense. Call production staff to verify if your file format can be accepted.
WEB FILE FORMATS ACCEPTED: We accept .jpg, .gif, and animated .gif (3 slide maximum). Please keep file size less than 100kb. Please provide the link you would like associated with your ad.
FONTS & DIGITAL LINKING: In order for url and email addresses in your ads to func-tion as links on our digital page, the charac-ters in your original file must be real text; not outlined and not an image. Except for ads supplied in PDF format, all fonts used in the final files and supporting files must be sup-plied. Wines & Vines operates on Mac based systems. PC/Windows fonts will be substituted with Mac fonts.
FULL PAGE AD WITH BLEED: Please note that any text or graphic you want seen clearly should get placed at least 1/2” in from all borders of page trim (not the bleed). More detailed instructions for full page bleed ads can be obtained through Ad Manager at [email protected] or (866) 453-9701.
AD FILE SUBMISSION: • Wines & Vines is no longer accepting print ad
files via email. Print ads are to be uploaded to our ad portal at https://winesandvines.sendmyad.com
• If you are a first-time user, it takes only a minute to register and log in. After logging into the portal, if you have any questions on how to upload an ad, simply watch the short video tutorials and read the Frequently Asked Questions. There is addi-tional info under the “Get Help” tab.
• If you have any questions, please feel free to contact the Ad Department by email at [email protected] or phone at (415) 453-9700, ext. 114.
TECHNICAL NOTES:• Magazine printed on 70 lb. Productolith
Matte, Perfect Bound• Directory/Buyer’s Guide printed on 70 lb.
Sterling Gloss, Spiral Bound• Line Screen 200 lpi, 400 dpi
PRODUCTION QUESTIONS:April Kushner, Advertising Production Manager (866) 453-9701, [email protected]
FREQUENCY RATE CONTRACTS: Annual Directory combines with monthly issues and online display advertising for fre-quency discount. Contracts cannot be can-celed after space reservation deadline has passed. All schedules fulfilled within year specified will be billed at rate earned. Contracts accepted at current rate but pub-lisher reserves the right to charge for space in the following year at rate then prevailing. Advertiser, however, has the right to cancel insertions for the following year without incur-ring short rate penalty.
PAYMENT: • All new advertisers must pre-pay their first
ad to establish credit. • Existing advertisers will be invoiced when
ad is published.• Compounding interest of 2% per month
will be added to any balance unpaid 30 days after the invoice date.
• MasterCard/Visa/AmEx accepted.
SPECIAL POSITION REQUESTS: For cover positions, see Space Rates page (p11; third & fourth tables). For all other special positions in monthly magazine and Annual Directory (excluding tabs), add 10% to prices on Space Rates page. Special position place-ment in first half of the magazine is only guar-anteed for 1/2 page and larger format ads. Publisher is not required to accommodate all position requests noted on insertion orders. Ad placement requests noted on insertion orders cannot be guaranteed. Special rates apply for guaranteed positions.
SPONSORED CONTENT: Sponsored con-tent can allow an advertiser to more fully express an idea or draw more focused attention to their products and services. Wines & Vines provides a valuable platform and audience for your com-pany’s story. Sponsored content will be pro-duced in collaboration with our associate publisher, Tina Vierra and our design services team. Content will be marked as sponsored. Minimum of one full page is required. Additional fees apply for sponsored content, please contact us for price quotes.
CLOSING DATES:Monthly issues–Close one month and one week preceding the month of publica tion. For exam-ple, the November issue closes September 25.
Annual Directory & Buyer’s Guide–Closing date is October 1. Release date is in January.
ADVERTISER’S AGREEMENT: It is agreed that the advertiser and its advertising agency will indemnify and save the publisher harm less from and against any loss, expense or other liability resulting from any claims or suits for libel, violation of right of privacy, plagiarism, copyright infringement or any claims or suits that may arise out of the pub-lication of the advertiser’s material. All advertising is subject to publisher’s approval. If outside collection efforts are required to settle any account, the advertiser will be lia-ble for any collector and/or attorney fees. The advertiser index is provided as a service for readers and advertisers. Publisher assumes no liability for errors.
ADVERTISING REPRESENTATIVES
Jacques Brix, Vice President(707) 473-0244 [email protected]
Lydia Hall (West)(415) 453-9700, ext. 103 F: (415) [email protected]
Hooper R. Jones (Midwest)(847) 486-1021 F: (847) [email protected]
David Bayard (N.Y. & International)(973) 822-9275 F: (973) [email protected]
Laura Lemos (East) (973) 822-9274 F: (973) 822-9273 [email protected]
(866) 453-9701 • www.winesandvines.com
2018 PLANNING GUIDE
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ADVERTISER CONTRACT, INSERTION ORDER & BILLING
Contract Date: _______________ Amended Contract Date: _____________
Advertiser: ___________________________________________________________
Address: _____________________________________________________________
City/State/Zip: ______________________________________________________
Phone: _____________________________________________________________
Contact Name: _______________________________________________________
Contact Email: _______________________________________________________
Signature: _________________________________________________________
Contract Year: _____________________________________________________
Agency/Bill To: _____________________________________________________
Address: __________________________________________________________
City/State/Zip: _____________________________________________________
Phone: ___________________________________________________________
Contact Name: _____________________________________________________
Contact Email: _____________________________________________________
Signature: _________________________________________________________
Ad Size Ad Layout (if applicable) Ad Color Ad Placement Preference*
c Bleed c No Bleed
c Verticalc Horizontalc Square
c 4c c 2c: c Black & White
eNewslettersc January c February c March c April c May c June
c July c August c September c October c November c December
Rate per insertion: _______________________ Ad Type: c Winery Product News eNewsletter c Tasting Room Focus eNewsletter
Check one: c Please run our ad as it ran in _______________________ c Please run the new ad we send
Notes ________________________________________________________________________________________________________________________________
All new advertisers must submit check, Visa, MasterCard or AMEX payment on first ad to establish credit. Subsequent ads will be invoiced.
Materials: New digital materials should be submitted by ______ . Current ad will be repeated unless publisher receives new materials by issue close date.
Wines & Vines is no longer accepting ad files via email. Print ads are to be uploaded to our ad portal at http://winesandvines.sendmyad.com.
Please see rate card (pg. 11) and ad specs (pg. 12) for rates and material specifications.In the event of any breach and/or default of any obligations to publisher either existing or arising in the future by the advertiser or agency, the advertiser and its agency shall be jointly and severely liable to the publisher, who shall be entitled to recover, in addition to all other damages, all costs and expenses, including court costs, reasonable attorney fees and interest at the maximum rate provided by law. The adver-tiser index is provided as a service for readers and advertisers. Publisher assumes no liability for errors.
ADVERTISING REPRESENTATIVES
We hereby authorize Wines & Vines to publish advertisement(s) in the following print issue(s), web or eNewsletter(s):
c Annual Directory & Buyer’s Guide c April Harvest Winery Equipment
& Oak Alternatives
c July Technology c November Equipment,
Supplies & Servicesc January Unified c August Closures
c February Barrels c May Packaging c September Distributors c December Unified Sessions Preview
c March Vineyard Equipment/Tech c June Pre-Harvest c October Bottles & Labels
Jacques Brix, Vice President(707) 473-0244 [email protected]
Lydia Hall (West)(415) 453-9700, ext. 103 F: (415) [email protected]
Hooper R. Jones (Midwest)(847) 486-1021 F: (847) [email protected]
David Bayard (N.Y. & International)(973) 822-9275 F: (973) [email protected]
Laura Lemos (East) (973) 822-9274 F: (973) 822-9273 [email protected]
Rate per insertion: _______________________ Magazine Frequency: _______________________ Contract Year: _______________________
Check one: c Please run our ad as it ran in the _______________________issue c Please run the new ad we send
Directory & Buyer’s Guide ad placement preference in this category: __________________________________________________________________________
*Ad placement cannot be guaranteed. To guarantee position, special position rates apply.
Notes ________________________________________________________________________________________________________________________________
2018 Annual Directory & Buyer’s Guide and Monthly Magazine Issues
Webc January c February c March c April c May c June
c July c August c September c October c November c December
Rate per insertion: _______________________ Frequency: _______________________ Contract Year: _______________________
Ad Type/Size: W&V website: c 300x250 px c 180x150px Directory & Buyer’s Guide Only: c 135x190px c 468x60px PWV: c 190x190px
Check one: c Please run our ad as it ran in _______________________ c Please run the new ad we send
Web ad placement preference: c Home Page c Headlines c Directory/Buyer’s Guide Online
Notes ________________________________________________________________________________________________________________________________
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