2018 ADVERTISING PLANNING GUIDE - winesandvines.com · 2018 ADVERTISING PLANNING GUIDE ... Suite A,...

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2018 ADVERTISING PLANNING GUIDE

Integrated Marketing Solutionsfor the Wine & Grape Industry

Wines & Vines • 65 Mitchell Blvd., Suite A, San Rafael, CA 94903 • P (866) 453-9701 F (415) 453-2517 • www.winesandvines.com

(866) 453-9701 • www.winesandvines.com

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PRODUCTS & REACH

Wines & Vines MagazineWines & Vines

reaches industry

decision-makers

through our

emphasis on

boutique wine-

making, industry

metrics, technical, peer-reviewed articles and

wine regions throughout North America.

winesandvines.comDaily news,

features, Wine

Industry Metrics,

The Flash Sales

Report, in-depth

articles, events

calendar and the

MOG blog.

practicalwinerylibrary.comUsers can search

the archives of

Practical Winery

& Vineyard and

read the timeless

educational

content.

Directory/Buyer’s GuideThe single best

source for industry

buyers to make pur-

chasing decisions.

With comprehensive

profiles and informa-

tion for all sectors of

the industry, we put

buyers and sellers

together to create proven results. In print and

online.

Social Media Networks—Your brand and messaging can be promoted through product news, articles, headlines and events circulated throughout Wines & Vines’ social networks on Twitter and Facebook.

Event/Seminar SponsorshipsWines & Vines

hosts two con-

ferences per

year, covering

trends in

Packaging and

Oak. We also

sponsor and participate in more than 50 key

industry events and seminars annually.

Products

winesandvinesbuyersguide.comThe Open

Marketplace is

designed for

buyers to

pinpoint exact

suppliers and

services they

need.

Winery Product NewsNew product releases feature the

latest technology developments

and news from industry suppli-

ers. Emailed to more than

15,000 winery and grower con-

tacts twice per month and deliv-

ered to magazine subscribers.

Tasting Room Focus NewsletterHighly targeted delivery to DtC

decision-makers. Supplier

showcase provides opportuni-

ties to promote products and

services relevant to DtC activity/

channels. Delivered monthly

through email newsletter.

3-5 6

10

7 8

10Industry Data ServicesWeb-based

marketing tools

to search and

download data

and reports.

Available

subscriptions to

databases include Wineries, Growers, Brewers and

the Distributor Market Service.

9

Flash Sales Offers Climb Higher in November

The Flash Report Complete flash data is available at winesandvines.com/flash

FLASH DISCOUNTS FOR A SAMPLE OF PACIFIC NORTHWEST WINES OFFERED IN NOVEMBER

Discount Winery/Brand Region State Varietal VintageWinery Retail

Flash Price

Winery Size in Cases Flash Site

18% Long Shadows Vintners Columbia Valley WA Merlot 2012 $62.99 $51.65 30,000 Underground Cellar

38% Northstar Columbia Valley WA Merlot 2009 $40.00 $24.99 30,000 WineShopper

40% Eyrie Vineyards Willamette Valley OR Pinot Gris 2012 $49.99 $29.99 10,000 Last Call Wines

40% Sokol Blosser Winery Dundee Hills OR Pinot Noir 2012 $53.75 $32.50 70,000 Rue La La

44%Goose Ridge Estate Vineyard and Winery Columbia Valley WA Merlot 2008 $36.00 $20.00 300,000 Wine Woot

50% Naked Winery Rogue Valley OR Muscat 2013 $30.00 $15.00 19,000 Wine Woot

58% Emerson Vineyards Willamette Valley OR Pinot Noir 2010 $39.99 $16.99 3,500 Last Call Wines

64% Precept Wine Brands/Primarius Willamette Valley WA Pinot Noir 2012 $50.00 $17.99 680,000 Wines Til Sold Out

METRICS

14 WINES&VINES January 2015

The total number of off ers for domestic

wines in November was 4% higher than

a year ago, bringing to an end a two-

month trend of slightly lower off er totals. Flash

websites made a total of 576 off ers and were

led by Last Call Wines, which had 113. Wired

for Wine, which averages 35 off ers per month

held a special event that resulted in 106 off ers

for domestic wine and also helped drive the

monthly total higher.

In 2012 and 2013, the total number of offers

in November and December were higher than

in previous months of those years. December

2013’s total of 722 offers was the highest of that

year and has been unsurpassed in 2014. During

the past 12 months ending in November 2014,

the total offers per month also spiked in May

(610 offers), August (601) and November

(578). Each of these month’s totals were either

100 offers higher than the 12-month average of

500 or close to that level. A higher number of

offers by Invino pushed the total higher in three

of those months. In November, Invino had just

67 offers, and the higher total can be attributed

to Wired for Wine and Last Call Wines.

By wine type, the breakdown of offers has

stayed relatively the same since Wines Vines

Analytics first started tracking flash offers. Cab-

ernet Sauvignon is the most popular followed by

Pinot Noir. Chardonnay and red blends have

occasionally switched the third place position but

always remain well ahead of Zinfandel and other

varietal wines. In the “all other” category Sau-

vignon Blanc accounted for 112 of the 664 offers

followed by Petite Sirah’s 77. While white Zin-

fandel may still account for a sizeable share of

off-premise retail shelves, flash sites made only

one offer for the wine type in the past 12 months.

—Andrew Adams

FLASH SITES COMPARED FOR NOVEMBER

Flash ResellerNumber of

Domestic OffersAverage Flash Price (750ml)

Average Discount Page views*

Cinderella Wine 13 $40.17 28% 35,000

Invino 67 $25.39 40% 234,000

Last Bottle Wines 22 $25.36 40% 258,000

Last Call Wines 113 $22.26 48% 9,000

Lot18 42 $19.75 34% 654,000

The Wine Spies 35 $27.20 32% 43,000

Wine Woot 53 $18.48 45% 854,000

Wines Til Sold Out 55 $21.72 50% 862,000

WineShopper 23 $18.42 41% 68,000

Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, November 2014

TOTAL FLASH OFFERS BY MONTH TOTAL DOMESTIC FLASH OFFERS BY VARIETAL

Source: Wines Vines Analytics, winesandvines.com/fl ash 20 leading Flash sites, 12 months ending Nov. 2014Source: Wines Vines Analytics, winesandvines.com/fl ash

1,500

1,200

900

600

300

0 Cabernet Pinot Char- Red Zin- Sauvignon Syrah Merlot All Sauvignon Noir donnay Blends fandel Blanc Others

800

700

600

500

400

300Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov

491

1,481

1,203

818764

298200 193

664

2014

WINESANDVINES.COM

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Unified Wine & Grape Symposium Issue

INSIGHTS FOR YOUR WINERY IN 2017

EQUIPPED FORTHE FUTURE

MAGAZINE

3 Editorial Calendar

4 Editorial Team & Coverage

5 Circulation

DIRECTORY

6 Annual Directory/ Buyer’s Guide

WEBSITE

7 Online Ads— winesandvines.com

8 Online Ads—Buyer’s Guide

MARKETING

9 Industry Data Services

10 eNewsletters

RATES & GENERAL INFO

11 Space Rates—Magazine & Directory

12 Ad Specs & General Information

13 Contract, Insertion Order & Billing


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2018 PLANNING GUIDE MAGAZINE EDITORIAL CALENDAR

Issue themes, editorial topics and bonus distribution subject to change.

JANUARY FEBRUARY MARCH APRILTheme of Issue

Unified Wine & Grape Symposium

Barrels Vineyard Equipment/Technology

Harvest Winery Equipment & Oak Alts

Featured Editorial

•Construction•Packaging•Tasting Rooms•Winery Equipment

•Winery Equipment•Nurseries

•Packaging•Bottles•Smart Viticulture

•Yeasts •Tanks / Alternative Vessels•Compliance

Bonus Distribution

• Unified Symposium (CA)

• Zinfandel Advocates & Producers (CA)

• Oregon Wine Industry Symposium (OR)

•TWGGA (TX)

•WiVi Central Coast (CA)• Eastern Winery Exposition (NY)

•Rhone Rangers (CA)•W&V OAK (CA)

Product Focus

Capsules Micro-oxygenation systems New barrels, toasts and types New oak barrel alternative products

Ad Close/Due Date

November 27 December 29 January 26 February 23

SEPTEMBER OCTOBER NOVEMBER DECEMBERTheme of Issue

Distributors Bottles & Labels Equipment, Supplies & Services

Unified Sessions Preview

Featured Editorial

•Distribution• Wine Industry Finance•Real Estate• Winery Equipment/ Filtration

•Barrels•Bottles•Package Design•Winery Equipment• W&V PACK Conference Summary & Highlights

•Packaging•New Product Listings•Winery Equipment•Smart Viticulture

•Best of 2018•Vineyard Equipment•Barrels

Bonus Distribution

• Wine Industry Financial Symposium (CA)

•winejobs.com Summit (CA)

• VITEFF (France)• Pinot on the River (CA)

•Rootstock (CA)

• United SE Grape & Wine Symposium (NC)

•Unified Symposium (CA)• Zinfandel Advocates & Producers (CA)

Product Focus

Forklifts New bottles Cellar drains and flooring Basket presses

Ad Close/Due Date

July 27 August 24 September 28 October 26

MAY JUNE JULY AUGUSTTheme of Issue

Packaging Pre-Harvest Technology Closures

Featured Editorial

•Vineyard Equipment•Tasting Rooms•Labels•Smart Viticulture

•Lab Equipment•Fermentation Supplies•Crush Equipment•ASEV Preview & Schedules• W&V OAK Conference Summary & Highlights

•Barrels•Software•Winery Equipment/Filtration•Tanks

•Package Design Awards•Capsules •Corks•Alternative Closures•Smart Viticulture

Bonus Distribution

• Vineyard Economics Sem. (CA)•Direct 2018 (CA)•USA Trade Tasting (NY)

•ASEV Annual Meeting (CA)• American Assoc. of Wine Economists (WA)

•ASEV-ES (NY)• BC Enology & Viticulture Conference (BC)

• Family Winemakers of California (CA)

•W&V PACK (CA)

Product Focus

Cap management tools Clones and vines for planting Glass washers Natural corks QC tested

Ad Close/Due Date

March 26 April 27 May 25 June 29


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EDITORIAL TEAM AND COVERAGE

COVERAGE INCLUDES

• Winemaking and grapegrowing techniques and innovations

• Comprehensive coverage of the booming boutique winery industry

• Complete regional news and features on wine regions throughout North America

• Sales and marketing trends and techniques

• Market research and leading indicator data for wineries and suppliers

• Practical Winery & Vineyard provides highly technical, in-depth and peer-reviewed articles for winemakers and growers.

WINESANDVINES.COM

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Unified Wine & Grape Symposium Issue

INSIGHTS FOR YOUR WINERY IN 2017

EQUIPPED FORTHE FUTURE

JIM GORDON Editor at Large

STACY BRISCOEStaff Writer

ANDREW ADAMS Editor

ANDY STARR Winemaking Columnist

CLIFF OHMART, Ph.D. Grapegrowing Columnist

PETER MITHAM Northwest Correspondent

GLENN McGOURTYGrapegrowing Columnist

DON NEEL PWV Editor

CONTENT

As the most established and trusted wine trade publication, Wines & Vines has always been the leader in providing in-depth, comprehensive coverage for the entire wine and grape industry. Wines & Vines is a brand relied upon by its readers to help them stay on top of the industry and ahead of their competitors.

Wines & Vines is well balanced to serve the entire industry and reach key industry decision-makers through our emphasis on boutique winemaking and wine regions throughout North America. Wine Industry Metrics provides leading data analysis on the economic direction of the industry.

PRACTICAL WINERY & VINEYARD

In the tradition of professional journals in fields as diverse as medicine, law and engineering, Practical Winery & Vineyard offers in-depth editorial content within Wines & Vines that follows the grapegrowing/winemaking year.

Editor Don Neel leads a respected group of industry writers and has contacts among the most vital peer reviewers. Winemakers review the winemaking and production content, and vineyard managers review the vineyard content prior to publication, to ensure we have provided relevant, accurate reports of the practices they most want to see.

WINE EAST SECTION

Editor Linda Jones McKee and her team of experienced contributors report on all aspects of the eastern North American wine industry. In identifying that industry members in each region have their own challenges and need their own solutions, we present stories about winemaking, grapegrowing and marketing trends that are especially relevant to the eastern region of North America.

LINDA JONES MCKEE Wine East Editor

“I don’t normally have time to read through some of the publications we receive because my day is consumed by operations/financial/management issues, but W&V is absolutely full of useful information! I’m keeping it at my desk to refer to.”

— Julie Grieb, Co-owner and general manager Treveri Cellars, Wapato, Wash.

WINES & VINES MAGAZINE:

ABSOLUTELY USEFUL

INFORMATION


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INTEGRATED MARKETING SOLUTIONSMAGAZINE CIRCULATION

Circulation Overview

No wine trade publication has higher circulation than Wines & Vines.

Wines & Vines Total Circulation

12 Issues per year

11,308Paid or requested print/digital

2,503 Bonus/shows

13,811 Total circulation

PRINT CIRCULATION by geographic region

EAST SO.

CENTRAL 1%

SOUTH ATLANTIC

5%

MIDDLE ATLANTIC

8%

NEW ENGLAND

2%

EAST NO. CENTRAL

6%

International 5%

PRINT CIRCULATION by winery/grower job function

0 10 20 30 40 50 60 70

PRES./OWNER/ GEN. MANAGER

WINEMAKER45%

34%

21%

19%

16%

14%

62%

VINEYARD MANAGER

SALES

CELLAR MASTER/PRODUCTION

PURCHASER/FINANCE

TASTING ROOM/DIRECT TO CONSUMER

Subscribers may have multiple job functions.

80% of winery/grower

subscribers indentify as president/owner/

general manager or winemaker

PRINT CIRCULATION by winery size

<50,000 SMALL87%

500,000+LARGE 5%

50,000 - 499,000MEDIUM

8%

Numbers shown are annual case production.

Source: Wines & Vines audited USPS Statement for 12 months ending October 2017

MOUNTAIN 3%

WEST NO. CENTRAL

3%

WEST SO. CENTRAL

5%

PACIFIC 62%

Wines & Vines now has the largest circulation of any wine trade publication.• Monthly circulation to paid and qualified subscribers

• Circulated at key industry events and conferences

• Print AND digital readership for each ad you place

• Wines & Vines reaches all of the largest wineries >500,000 cases

• 87% of Wines & Vines readers are at wineries <50,000 cases—the majority of the wine industry in North America


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ANNUAL DIRECTORY/BUYER’S GUIDE

1BUYER’S GUIDE—(Available in print and

online) Listings of leading indus-try Equipment Suppliers and Service Providers. This section provides expansive category list-ings, enabling you to find—with ease and precision—exactly the product or service you are looking for. This section is a compilation of the most reliable and trusted supplier companies in the indus-try, and is where wine industry decision makers turn to make purchasing decisions.

2WINERIES—(Available in print and online) Winery

listings in the United States, Canada and Mexico, giving you complete information on over 9,000 virtual and bonded winer-ies in North America. Each winery listing includes: address, telephone and fax numbers, email and website addresses, personnel contact names with job title, and winery production details.

3GROWERS—Section featuring wine grape growers

with contact information, top varietals, acres planted and viti-cultural areas.

4DIRECT SHIPPING—Direct shipping compliance,

outlining required licenses, taxes, distributor relationships, state laws and regulations on wine shipping.

5DISTRIBUTORS—An exhaustive list of more than

1,000 distributors by state.

6 ESSENTIAL INDUSTRY CONTACTS—Including

trade, winery and grower associations, U.S. viticultural areas, government agencies, wine competitions, university programs, wine writers, PR companies, custom-crush facilities, industry phone book (online only).

MULTIPLE COMPANY LISTINGS IN PRINT AND ONLINE—By advertising, your company will receive free listings in our print and online Directory/Buyer’s Guide in multiple categories.

POWER OF PRINT AND ONLINE ADVERTISING—Your advertisement can be placed both in print and online—and posi-tioned with your company listings—to maximize the delivery of your products and services to potential customers.

MASSIVE RESOURCE—With nearly 800 pages and over 40,000 winery, distributor, association, supplier, product and ser-vice listings, virtually everything in the industry is listed in—and sold through—the pages of the Annual Directory/Buyer’s Guide.

PROVEN RECORD, LONG SHELF LIFE—Each year, more than 300 successful companies advertise in the Buyer’s Guide. Easy to use and built to last, it’s referred to year-round and adver-tisements receive repeat exposure to wine industry decision makers.

FREQUENCY DISCOUNTS—Apply when you make the Annual Directory/Buyer’s Guide part of a complete marketing campaign with Wines & Vines magazine and winesandvines.com. See the Advertising Rates section of this media kit for frequency details.

ADVERTISINGThe Wines & Vines Annual Directory/Buyer’s Guide is the most reliable where-to-find-it index in the wine industry. It’s the place where purchasing decisions are made. Here’s why companies like yours use the Annual Directory/Buyer’s Guide to reach their cus-tomers and prospects:

Published each year, the Wines & Vines Annual

Directory/Buyer’s Guide is the industry standard for pro-

viding comprehensive information (over 40,000 industry

listings) for the entire North American wine industry.

This impressive guide includes the following:

“The Wines & Vines Directory is the industry’s easy to use Yellow Pages. I use it regularly to find vendors’ contact info and to research winery/vineyard equipment and supplies. It’s the Bible.”

—Jeff Kandarian, Winemaker, Kandarian Wine Cellars, Eugene, Ore.

“The Directory and Buyer’s Guide allows me to find equipment, supplies, everything that a winemaker needs to make ultra premium

wines. Whether it’s barrels, corks, glass, labels, I’m amazed how I can find phone numbers and names. Wines & Vines is an industry standard.

—Antoine Favero, Winemaker & General Manager, Mazzocco Winery, Healdsburg, CA

WINES & VINES BUYER’S GUIDE: A WONDERFUL TOOL

WINES & VINES

DIRECTORY: IT’S THE

BIBLE


2018 PLANNING GUIDE

7INTEGRATED MARKETING SOLUTIONS

7WEBSITE DEMOGRAPHICS & FEATURES2018 PLANNING GUIDE ONLINE ADS—WINESANDVINES.COM

ADVERTISING REPRESENTATIVESJacques Brix, Vice President(707) 473-0244 [email protected]

Lydia Hall (West)(415) 453-9700, ext. 103 F: (415) [email protected]

Hooper R. Jones (Midwest)(847) 486-1021 F: (847) [email protected]

David Bayard (N.Y. & International)(973) 822-9275 F: (973) [email protected]

Laura Lemos (East) (973) 822-9274 F: (973) 822-9273 [email protected]

Frequency Discount: Web display advertising combines with print advertising for frequency discounts.

Web file formats accepted: .jpg, .gif, and animated .gif (3-slide maximum). Please keep file size less than 100kb. Please provide the link you would like associated with your ad.

HEADLINES HOME & HEADLINES INDIVIDUAL PAGEFeatures:• Original Daily News Headlines

• Wine Industry Metrics

• Events

• Industry Search

SIDE 1

SIDE 2

TRI 1 TRI 2 TRI 3

HOME PAGEFeatures:• Original Daily News Headlines

• Wine Industry Metrics

• Feature Articles

• Columns

• Events

• Industry Search

SIDE 1

TRI 3TRI 2TRI 1

SIDE 2

Monthly Net Rates for Home Page and Headlines Pages

SIDE 1, 2 TRI 1, 2, 3*

1X $1,500 $895

4X $1,325 $795

7X $1,165 $740

13X $1,025 $660

20X $900 $540*Note: Tri ads appear on desktop computers and tablets in landscape mode. Tri ads are not optimized to appear on mobile phones.

SIDE

TRI

300px

25

0px

180px

15

0px

WinesandVines.comNews, features and the leading industry online Directory/Buyer’s Guide

ADVERTISER FAVORITE

Our ad bookings average 5+ months.

ONLINE & PRINT COMBO

Only Wines & Vines brings you the powerful combo of print and online advertising and content. (59% of Americans get information from both offline and online sources, according to the Pew Research Center.)

080216


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INTEGRATED MARKETING SOLUTIONS

8ONLINE ADS—BUYER’S GUIDE2018 PLANNING GUIDE

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2

3

BUYER’S GUIDE LISTINGSYour marketing dollars earn your company enhanced listings in the Buyer’s Guide Online, read by more than 30,000 unique visitors each month.

PREMIUM SPOTLIGHT LISTING ($1,800/year spent on Wines & Vines marketing and ads)

Logo, video, premium appearance, web link, contact info, employee info, company summary, spec sheets, photos, product reviews, company news, multiple category placement.

Company and category searches return spotlight listings first.

STANDARD LISTING ($250 - $1,799/year spent on Wines & Vines marketing and ads)

Logo, web link, contact info, employee info, company summary. Company and category searches return standard listings second.

BASIC LISTING (Free to all industry suppliers)

Includes company name and address. Company and category searches return basic listings last.

Contact your ad rep (see page 7) to learn more about earning Standard and Premium Buyer’s Guide listings.

1

2

3

GET THE MOST OUT OF YOUR WINES & VINES BUYER’S GUIDE LISTING! 40% of our website traffic is being generated by mobile or tablet users, up from 10% five years ago. As a result, we launched powerful new mobile and search capabilities with our Buyer’s Guide Online (BGO).

The new Wines & Vines BGO is:• Content-driven

• Search-Focused, Results Oriented

• Mobile-friendly and enhanced search for all devices

• Optimized search for users to accurately find your company

• Improved search engine optimization (SEO), delivering better results on Google and

other search engines when purchasing decision-makers are looking for products and

services your company offers


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9INDUSTRY DATA SERVICES

The industry leader for data and

analytics, Wines & Vines offers

multiple data services for winer-

ies, suppliers and wine industry

business managers of all kinds to

use in building their business.

Winery OMS• The Winery Online Marketing System

contains nearly 10,000 wineries and 26,000 contacts as of the May 2017 data release

• Search and sort by winery, geography, varietals, production levels, tasting room, custom crush, sparkling wine production, bottle price, vineyards owned and grapes sold

• Reports include top U.S. wine compa-nies, index reports, market segments, mailing labels or export to Excel

• Download by winery or by job functions

Visit winesandvines.com/oms for infor-mation, sample data, live demo or to order service.

Grower OMS• The Grower Online Marketing System

contains more than 8,000 growers and 21,100 contacts as of the May 2017 data release

• Find wineries with vineyards and vine-yard-only operations

• Search and sort by company, geogra-phy, varietals, vineyard acreage and grapes sold

• Download by winery or by job functions

• Reports include market segments, index reports, mailing labels or export to Excel

• Download by company or by job functions

Visit winesandvines.com/oms for infor-mation, sample data, live demo or to order service.

Brewer OMS• The Brewer Online Marketing System

contains more than 4,600 brewers as of the May 2017 data release

• Search and sort by brewer name, size, geographic areas

• Brewer profiles include brewer size, locations, telephone, fax, websites, emails, beer club, production figures, and contacts

• Export data reports to screen or Excel

Visit winesandvines.com/boms for information, sample data, live demo or to order service.

Distributor Market Service• Contains over 1,100 North American

distributors and 1,850 distributor con-tacts, with more than 3,600 unique wineries linked to a distributor portfolio (as of the May 2017 release).

• Identify distributors by market, name, or winery and access distributor con-tact information.

• Analyze distributor portfolios and view the wineries they represent

• Monitor a distributor’s performance in US markets

• Download on-demand contact and performance reports

Visit winesandvines.com/dms for more information, demo video, sample data or to order service.

Distillery Database• The Distillery Database is the first

of its kind. Search, sort and pull reports never before available for spirits distilleries.

• Search and sort by Distillery Name, Geography, Distillery type/size, type of spirits.

• Output reports to screen or xlsx, sorted by name, location or size, with addresses, contact names and titles, job function, telephone, email, website.

Visit winesandvines.com/distillery for information, sample data, live demo, or to order service.


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102018 PLANNING GUIDE

•Company logo or product shot

• Product description and special offer

•Link to product website

• Social Media: circulated on the Wines & Vines social media community through Facebook, Twitter and LinkedIn

• Buyer’s Guide Online Placement

eNEWSLETTERS

Tasting Room FocusSign up now to advertise in the Tasting Room Focus (TRF) eNewsletter. This email provides original information directed at tasting room personnel to help improve sales efficiencies and understand current trends of the direct-to-consumer (DtC) channel. TRF includes the latest DtC and flash site analysis, and expert tips on tasting rooms, inside sales, wine clubs, leadership, online marketing and data metrics.

By advertising, you reach exactly the right targets that will drive direct response to help sell your tasting room products.

ADVERTISING REPRESENTATIVES

FREQUENCY, SPECS & RATES• Monthly with national distribution

• File size/max: 100 x 130 pixels/100K

• Logo/product file as .gif, .jpg, or .png, RGB, 72dpi

• Title up to 8 words. Description up to 140 characters

•Please provide URL

•3 month minimum

•$250/month

Winery Product NewsSign up now to advertise in the Winery Product News (WPN) eNews-letter. This email provides cutting edge and just released new equip-ment, products, services and product videos. WPN helps keeps the industry informed on the latest technologies to help produce wine, grow grapes and operate their winery businesses.

By advertising, you reach exactly the right winery and grower decision-makers, twice per month, to help sell your products and services.

•Banner advertising

•Product videos

•Link to product website

• Social Media Distribution: circulated on the Wines & Vines social media community through Facebook, Twitter, LinkedIn and YouTube

• Buyer’s Guide Online Placement

FREQUENCY, SPECS & RATES• Twice monthly national newsletter

• Monthly magazine (supplier advertising opportunities available)

• File size/max: 135 x 190 pixels/100K

• File formats accepted: .gif, .jpg, or .png, RGB, 72dpi

•Please provide URL

•$500/month

eNEWSLETTER DELIVERY

Reach Targeted

TASTING ROOM

FOCUS

Sent to 8,942 winery tasting room contacts at U.S. wineries. Sourced from our proprietary database that contains over 32,000 individual contacts.

By winery size and contact function. Function-driven marketing is proven to deliver significantly better sales and direct response results.

WINERY PRODUCT

NEWS

Sent to 16,480 winery and grower decision-makers at U.S. Wineries. Sourced from our proprietary database that contains over 32,000 industry contacts.

By winery size and contact function (winemakers, cellar/production, growers, president/owner/general managers, sales & purchasing). Function-driven marketing is proven to deliver significantly better sales and response rates.

MARKETING BENEFITSMARKETING BENEFITS

Jacques Brix, Vice President(707) 473-0244 [email protected]






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INTEGRATED MARKETING SOLUTIONS2018 PLANNING GUIDE

11WEBSITE DEMOGRAPHICS & FEATURESSPACE RATES—MAGAZINE & DIRECTORY

FULL PAGE

2/3 VERTICAL

1/2 ISLAND

1/2 VERTICAL OR HORIZONTAL

1/3 SQUARE

1/4 VERTICAL

1/6 VERTICAL

OR SQUARE

1/8 SQUARE

1X4 COLOR $3,920 $3,335 $3,295 $3,180 $2,880 $2,600 $2,440 $2,225 2 COLOR $2,590 $2,090 $1,980 $1,775 $1,485 $1,245 $1,015 $880

BLACK & WHITE $2,220 $1,720 $1,605 $1,405 $1,110 $875 $645 $510

4X4 COLOR $3,755 $3,255 $3,190 $3,030 $2,620 $2,570 $2,225 $2,180 2 COLOR $2,400 $1,875 $1,775 $1,620 $1,340 $1,155 $920 $835

BLACK & WHITE $2,025 $1,500 $1,405 $1,250 $970 $780 $550 $465

7X4 COLOR $3,565 $3,175 $3,070 $2,925 $2,610 $2,525 $2,215 $2,145 2 COLOR $2,190 $1,765 $1,680 $1,485 $1,255 $1,110 $875 $800

BLACK & WHITE $1,820 $1,395 $1,305 $1,110 $885 $735 $505 $425

13X4 COLOR $3,335 $3,020 $2,945 $2,795 $2,595 $2,440 $2,190 $2,110 2 COLOR $1,940 $1,610 $1,540 $1,390 $1,180 $1,020 $835 $755

BLACK & WHITE $1,570 $1,240 $1,175 $1,020 $810 $650 $465 $380

20X4 COLOR $2,990 $2,800 $2,620 $2,505 $2,370 $2,190 $2,025 $1,895 2 COLOR $1,775 $1,480 $1,465 $1,290 $1,100 $950 $785 $705

BLACK & WHITE $1,405 $1,110 $1,090 $915 $730 $590 $415 $335

1/6 PAGE SQUARE 3.5 x 3.25 inches

1/8 PAGE 3.5 x 2.375 inches

FULL PAGE BLEED8.75 x 11.125 inches

*More detailed instructions for full page bleed ads can be obtained through Ad Manager at ads@winesandvines.com or (866) 453-9701. Also see below.

FULL PAGE 7.625 x 9.875 inches

2/3-PAGE VERTICAL 4.75 x 9.875 inches

1/2 ISLAND4.75 x 7.5 inches

1/2 PAGE HORIZONTAL 7.625 x 4.875 inches

1/2 PAGE VERTICAL3.5 x 9.875 inches

1/3 PAGE SQUARE 4.75 x 4.875 inches

1/4 PAGE VERTICAL 3.5 x 4.875 inches

1/6 PAGE VERTICAL2.25 x 4.875 inches

Frequency Discount: Directory/Buyer’s Guide advertising combines with web display and magazine issues for frequency discounts.

Inserts: Rates and specifica tions available upon request. Call your Wines & Vines representative (listed on page 12) for details.

Classified Advertising: (agency discount N/A) 65¢ per word–$40 mini-mum; Display rate–$70 per column inch; Blind ad handling charge–$7.

Website Advertising: See pages 7 and 8. Pricing subject to change for insertions booked after Dec. 31, 2017.

MAGAZINE COVERS DIRECTORY COVERSBACK COVER

INSIDE FRONT COVER

INSIDE BACK COVER

BACK COVER

INSIDE FRONT COVER

INSIDE BACK COVER

TAB DIVIDER

1X 4 COLOR $4,630 $4,375 $4,240 $5,400 $5,335 $5,210 $4,680

4X 4 COLOR $4,235 $4,010 $3,900 $5,095 $4,970 $4,900 $4,520

7X 4 COLOR $4,015 $3,830 $3,720 $4,985 $4,815 $4,700 $4,335

13X 4 COLOR $3,780 $3,610 $3,520 $4,770 $4,595 $4,505 $4,115

20X 4 COLOR $3,405 $3,245 $3,165 $4,295 $4,140 $4,060 $3,780

Bleed size 8.75” x 11.125”

Page/Trim size 8.5” x 10.875”

Safety Zone 7.5” x 10.625”

FULL PAGE BLEEDFurther specifications


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122018 PLANNING GUIDE AD SPECS & GENERAL INFORMATION—PRINT & WEB

PRINT FILE FORMATS ACCEPTED:Press Quality PDF• All fonts and images must be embedded.• All embedded images must be a least 300dpi. • For color ads, all elements must be

encoded as CMYK (not RGB).• Black text should be built with black only.InDesign version CS6 or earlier• Include all linked graphics and fonts.Adobe PhotoShop (.eps or .tiff files, version CS6 or earlier)• For color graphics only, please supply lay-

ered, unflattened .eps or .tiff files with fonts.

• All graphics should be supplied at a resolu-tion of 300 dpi at 100% placement.

• Color files should be CMYK (not RGB) and black & white files should be grayscale.

Adobe Illustrator (.eps files, version CS6 or earlier)• Include all linked graphics and fonts.• Other file formats accepted, but converted

to work with Mac graphics software at advertiser’s expense. Call production staff to verify if your file format can be accepted.

WEB FILE FORMATS ACCEPTED: We accept .jpg, .gif, and animated .gif (3 slide maximum). Please keep file size less than 100kb. Please provide the link you would like associated with your ad.

FONTS & DIGITAL LINKING: In order for url and email addresses in your ads to func-tion as links on our digital page, the charac-ters in your original file must be real text; not outlined and not an image. Except for ads supplied in PDF format, all fonts used in the final files and supporting files must be sup-plied. Wines & Vines operates on Mac based systems. PC/Windows fonts will be substituted with Mac fonts.

FULL PAGE AD WITH BLEED: Please note that any text or graphic you want seen clearly should get placed at least 1/2” in from all borders of page trim (not the bleed). More detailed instructions for full page bleed ads can be obtained through Ad Manager at [email protected] or (866) 453-9701.

AD FILE SUBMISSION: • Wines & Vines is no longer accepting print ad

files via email. Print ads are to be uploaded to our ad portal at https://winesandvines.sendmyad.com

• If you are a first-time user, it takes only a minute to register and log in. After logging into the portal, if you have any questions on how to upload an ad, simply watch the short video tutorials and read the Frequently Asked Questions. There is addi-tional info under the “Get Help” tab.

• If you have any questions, please feel free to contact the Ad Department by email at [email protected] or phone at (415) 453-9700, ext. 114.

TECHNICAL NOTES:• Magazine printed on 70 lb. Productolith

Matte, Perfect Bound• Directory/Buyer’s Guide printed on 70 lb.

Sterling Gloss, Spiral Bound• Line Screen 200 lpi, 400 dpi

PRODUCTION QUESTIONS:April Kushner, Advertising Production Manager (866) 453-9701, [email protected]

FREQUENCY RATE CONTRACTS: Annual Directory combines with monthly issues and online display advertising for fre-quency discount. Contracts cannot be can-celed after space reservation deadline has passed. All schedules fulfilled within year specified will be billed at rate earned. Contracts accepted at current rate but pub-lisher reserves the right to charge for space in the following year at rate then prevailing. Advertiser, however, has the right to cancel insertions for the following year without incur-ring short rate penalty.

PAYMENT: • All new advertisers must pre-pay their first

ad to establish credit. • Existing advertisers will be invoiced when

ad is published.• Compounding interest of 2% per month

will be added to any balance unpaid 30 days after the invoice date.

• MasterCard/Visa/AmEx accepted.

SPECIAL POSITION REQUESTS: For cover positions, see Space Rates page (p11; third & fourth tables). For all other special positions in monthly magazine and Annual Directory (excluding tabs), add 10% to prices on Space Rates page. Special position place-ment in first half of the magazine is only guar-anteed for 1/2 page and larger format ads. Publisher is not required to accommodate all position requests noted on insertion orders. Ad placement requests noted on insertion orders cannot be guaranteed. Special rates apply for guaranteed positions.

SPONSORED CONTENT: Sponsored con-tent can allow an advertiser to more fully express an idea or draw more focused attention to their products and services. Wines & Vines provides a valuable platform and audience for your com-pany’s story. Sponsored content will be pro-duced in collaboration with our associate publisher, Tina Vierra and our design services team. Content will be marked as sponsored. Minimum of one full page is required. Additional fees apply for sponsored content, please contact us for price quotes.

CLOSING DATES:Monthly issues–Close one month and one week preceding the month of publica tion. For exam-ple, the November issue closes September 25.

Annual Directory & Buyer’s Guide–Closing date is October 1. Release date is in January.

ADVERTISER’S AGREEMENT: It is agreed that the advertiser and its advertising agency will indemnify and save the publisher harm less from and against any loss, expense or other liability resulting from any claims or suits for libel, violation of right of privacy, plagiarism, copyright infringement or any claims or suits that may arise out of the pub-lication of the advertiser’s material. All advertising is subject to publisher’s approval. If outside collection efforts are required to settle any account, the advertiser will be lia-ble for any collector and/or attorney fees. The advertiser index is provided as a service for readers and advertisers. Publisher assumes no liability for errors.








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ADVERTISER CONTRACT, INSERTION ORDER & BILLING

Contract Date: _______________ Amended Contract Date: _____________

Advertiser: ___________________________________________________________

Address: _____________________________________________________________

City/State/Zip: ______________________________________________________

Phone: _____________________________________________________________

Contact Name: _______________________________________________________

Contact Email: _______________________________________________________

Signature: _________________________________________________________

Contract Year: _____________________________________________________

Agency/Bill To: _____________________________________________________

Address: __________________________________________________________

City/State/Zip: _____________________________________________________

Phone: ___________________________________________________________

Contact Name: _____________________________________________________

Contact Email: _____________________________________________________

Signature: _________________________________________________________

Ad Size Ad Layout (if applicable) Ad Color Ad Placement Preference*

c Bleed c No Bleed

c Verticalc Horizontalc Square

c 4c c 2c: c Black & White

eNewslettersc January c February c March c April c May c June

c July c August c September c October c November c December

Rate per insertion: _______________________ Ad Type: c Winery Product News eNewsletter c Tasting Room Focus eNewsletter

Check one: c Please run our ad as it ran in _______________________ c Please run the new ad we send

Notes ________________________________________________________________________________________________________________________________

All new advertisers must submit check, Visa, MasterCard or AMEX payment on first ad to establish credit. Subsequent ads will be invoiced.

Materials: New digital materials should be submitted by ______ . Current ad will be repeated unless publisher receives new materials by issue close date.

Wines & Vines is no longer accepting ad files via email. Print ads are to be uploaded to our ad portal at http://winesandvines.sendmyad.com.

Please see rate card (pg. 11) and ad specs (pg. 12) for rates and material specifications.In the event of any breach and/or default of any obligations to publisher either existing or arising in the future by the advertiser or agency, the advertiser and its agency shall be jointly and severely liable to the publisher, who shall be entitled to recover, in addition to all other damages, all costs and expenses, including court costs, reasonable attorney fees and interest at the maximum rate provided by law. The adver-tiser index is provided as a service for readers and advertisers. Publisher assumes no liability for errors.


We hereby authorize Wines & Vines to publish advertisement(s) in the following print issue(s), web or eNewsletter(s):

c Annual Directory & Buyer’s Guide c April Harvest Winery Equipment

& Oak Alternatives

c July Technology c November Equipment,

Supplies & Servicesc January Unified c August Closures

c February Barrels c May Packaging c September Distributors c December Unified Sessions Preview

c March Vineyard Equipment/Tech c June Pre-Harvest c October Bottles & Labels






Rate per insertion: _______________________ Magazine Frequency: _______________________ Contract Year: _______________________

Check one: c Please run our ad as it ran in the _______________________issue c Please run the new ad we send

Directory & Buyer’s Guide ad placement preference in this category: __________________________________________________________________________

*Ad placement cannot be guaranteed. To guarantee position, special position rates apply.

Notes ________________________________________________________________________________________________________________________________

2018 Annual Directory & Buyer’s Guide and Monthly Magazine Issues

Webc January c February c March c April c May c June

c July c August c September c October c November c December

Rate per insertion: _______________________ Frequency: _______________________ Contract Year: _______________________

Ad Type/Size: W&V website: c 300x250 px c 180x150px Directory & Buyer’s Guide Only: c 135x190px c 468x60px PWV: c 190x190px

Check one: c Please run our ad as it ran in _______________________ c Please run the new ad we send

Web ad placement preference: c Home Page c Headlines c Directory/Buyer’s Guide Online

Notes ________________________________________________________________________________________________________________________________

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