Zoyo Branding Local Search with Google Places
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Transcript of Zoyo Branding Local Search with Google Places
Beth Bacon
Local Search: Google Places
Hello! I’m from Zoyo Branding
Why branding, not marketing?It all starts with brandingBefore you do anything… clarify what
makes you differentWhat’s the sum of your
products and
personality?
Who is your
audience?How do
you compare with your competito
rs?
What’s happening
in the market?
Branding comes first
Looks boring.
But it’s the most
important part of
marketing.
All other marketing follows “brand”
Today, let’s do something usefulSocial Media… yikes!It’s not the maze you think it isTake it one step at a time
First step: register on Google Places
Remember this?
Now we use this
Regular Google Results Page
Google PlacesFor quick access to LOCAL products and
servicesGoogle knows where you are!Kicks in when you search for a “thing” and
a “location” like…
Anatomy of Google Places
Map
Link to “Places”
pageMap
“pin”
Link to other review sites
Address and phone
Select “quotes”
Google assumes we want to know: location, contact info, reviews
Places page
You can influence the Places PageGoogle puts it together automaticallyBut YOU can influence how it looksPlus registering helps with your Search
Engine ranking (maybe… Google won’t reveal their algorithm)
In your control Photos
Contact info
Hours
Categories
How to registerBefore you start:Gather up 3-5 photos or videos of your
business or products that you’d like to share on Google
Label the photo files with your category, company name and descriptor (e.g. name of photo should be: FlowersBainbridgeBloomers-ValentineBouquet.jpeg)
Know all of your company info (phone number, address, etc) or have it handy
(Label your photos!)
How to registerGo to google.com and type in “Google
Places” Under “Get your business found” select
“Get started”
Fill in the blanksGoogle Account
neededEnter user name
and PWOr register new
Account Enter your
informationAdd photos,
videos, categories, etc.
How do they know it’s you?Google needs to confirm you are the owner
of this businessIf your number is established, Google will
call youBe ready! Within minutes, you’ll get an
automatic call. Enter that number in the form Otherwise they’ll mail a card to you with a
code numberIt will come in 5-10 working daysIf not, request another
Then on to the restSocial Media: You don’t have to do it all. What’s
appropriate?Twitter (literary agent)Facebook (gardening store)Linked In (consultant)Blog (any expert in your field)
You’re a turtle not a hare: update regularlyIt’s a dialog: Respond to your audience
Know your brand… help your staff know your brand… be your brand!
Questions? [email protected]