Experiential Branding Challenges. Creating places where people want to be.
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Experiential Branding Challenges… Creating places where people want to be Clive Woodger
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Transcript of Experiential Branding Challenges. Creating places where people want to be.
Experiential Branding Challenges…
Creating places where people want to be
Clive Woodger
Who we are!
• International strategic branding and design consultancy
• We work in the retail, financial, real estate and corporate sectors
Place branding experienceCreating places where people want to be
Nation…Region…City…District…Address…Centre…Workplace…Home
Shopping Centres - creating a wow experience…again and again…
Transforming a sterile site into a first choice place to beBefore we started…
Creating an exceptional place brand experience…and a first choice destination
Delivering the promise… The Kaleidoscope experience
Workplace experiences that engage…motivate…inspire …and enhance performance
Transformation of 5 identical, sterile office spaces… creating differentiated worlds
• Group M: “natural harmony”
• MEC: “active engagement”
• Maxus: “colour & connectivity”
• Mindshare: “imagination & technology”
• Mediacom: “accent on collaboration”
Transforming the workplace experience
After
Strategic and operational advantage
Before
Creating a differentiated experience
Developing the brand idea as an environment
Reflecting the values…originality, provocation and interaction
