ZIndex Report for January 2014

January 2014 © Cloud90/Amárach Research 2014

An Amárach Research Report In partnership with Cloud90

ZIndex the emotional conversation

January 2014 Report

© Cloud90/Amárach Research 2014


ZIndex is the result of a unique research collaboration between Amárach & Cloud90

ZIndex equips Irish marketers and planners with real time insights into Irish consumers

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Z = P - N Zeitgeist Consumer Index (ZIndex) =

balance of positive and negative sentiment about products, services, brands, sectors, categories & competitors


ZIndex


food

beverages

insurance

fuel

clothing energy

property

telecoms

transport

ZIndex Sectors


Welcome to the January 2014 edition of ZIndex – our monthly look at the social conversation about brands and sectors

The month started better than it ended for some sectors, Beverages and Food saw big drops in their ZIndex scores

The ZIndex for Fuel actually turned positive for the first time, while Telecoms almost reached the positive mark

What’s the Buzz?

We are seeing more sectors achieving positive ZIndex Scores, e.g.: Insurance and Property (for first time)


-80.0

-60.0

-40.0

-20.0

0.0

20.0

40.0

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k 5

-Au

gust

-13

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k 1

2-A

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3

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k 1

9-A

ugu

st-1

3

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k 2

6-A

ugu

st-1

3

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-Sep

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3

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-Sep

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3

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k 1

6-S

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13

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3-S

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13

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0 -

Sep

t-13

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k 7

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k 1

4-O

ct-1

3

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k 2

1-O

ct-1

3

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8-O

ct-1

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k 4

-No

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3

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1-N

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13

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8-N

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13

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5-N

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-Dec

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-Dec

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k 1

6-D

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3

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k 2

3-D

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3

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-Jan

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Weekly ZIndex Aug-Jan 2014


Share of Buzz Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Beverages 11% 26% 6% 11% 8% Clothing 9% 5% 8% 13% 7% Energy 7% 7% 7% 4% 8% Food 14% 15% 23% 18% 20% Fuel 12% 12% 8% 11% 10% Insurance 4% 6% 10% 9% 15% Property 8% 5% 6% 4% 9% Telecoms 21% 14% 20% 17% 22% Transport 12% 14% 11% 11% 19%


ZIndex: Food

-41

-46

-26

-43

-48 -50

-45

-40

-35

-30

-25

-20

-15

-10

-5

0

September October November December January

“I'd love to eat ONLY Irish produced food but I have to consider price.Thanks Duncan for the great programme tonight @EcoEye @rte”

“"68% of Irish people admitted buying local products to support the economy, even if they sometimes cost more"” “Great value voucher here http://t.co/oN1fUH492n to eat at @McGrathDylan's @rusticdublin (Rustic Stone) for a fraction of the cost”


ZIndex: Beverages

-76

-68

-52

-32

-82

-100

-90

-80

-70

-60

-50

-40

-30

-20

-10

0


“Alcohol-related problems cost Ireland an estimated €3.7 billion in 2007. That’s a cost of €3,318 on each person paying income tax in Ireland”

“Watched match in Dáil bar don’t know what hurts most the match score or the price of drink here”


ZIndex: Clothing

-37 -41

-43

-21

-38

-80

-70

-60

-50

-40

-30

-20

-10

0


“Ordered clothes online for half price and now they're half price of the half price sale, just my luck” “All these clothes half price but they're the ugliest things I’ve ever seen.” “Do you ever go on a clothes website and change the price to 'highest to lowest' just to see the things you can't have”


ZIndex: Energy

-64

-76

-49

-68

-50

-100

-90

-80

-70

-60

-50

-40

-30

-20

-10

0


“How nice of ESB/ELECTRIC IE to send email on price rise, reply back, going to use candles and gas and battery power on laptop...”

“The Grid Link Project cost 500 million euro to invest in the upgrading for electricity transmission network linking Leinster and Munster.” “#Wind #energy helped bring down the price of household #electricity in December: http://t.co/0XY4mb2E2O”


ZIndex: Fuel

-50

-45

-36

-55

0

-80

-70

-60

-50

-40

-30

-20

-10

0


“We Have No Plans To Increase Fuel Price – FG Assures Nigerians http://t.co/gnxGflCBEt Via @okGist” “I'll never complain about the price of petrol again. The 43 cents worth that I spilled on myself in Maxol got great coverage #disaster”

“Gas and electricity price war could save customers up to €300 per year...if they're prepared to switch: http://t.co/K8IOzeG4Yx”


ZIndex: Transport

-48

-40

-31

-64

-46

-70

-60

-50

-40

-30

-20

-10

0


“RyanAir and Giggle are planning to launch their own price comparison site for cheap flights. Should be interesting http://t.co/RoiWBA5rJ2” “@Cork_Airport @AerLingus glad you think that @aerlingus is a low cost carrier, 20 flights LHR last 3 months, no bridge, not once” “Ryanair to cancel flights between Milan and Rome: High-speed rail link beats low-cost flights http://t.co/TseFsqkMsu”


ZIndex: Telecoms -33 -33

-25 -23

-3

-40

-35

-30

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-20

-15

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-5

0


“Those of you that have a Samsung phone will be interested to hear that their share price is falling heavily” “What's the best phone network out there for price and deals? Sick of Vodafone, I feel violated every time my bill shows on my account” “@Motorola Hello Moto :) I bought the Moto G and Love it!! Super phone for the price, wondering when KitKat will arrive in Ireland for it?”


ZIndex: Insurance

-50

-35

-79

8 2

-100

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-60

-40

-20

0

20


“Talk to us about your Home Insurance,local service, great cover and low cost premiums too ! http://t.co/xSBGjAx74H” “2nd car covered via @Chill_Insurance They get the best price, then try to better it. Saved over €160 & got better coverage. Happy days!”


ZIndex: Property

-33

-17 -24

-13

18

-80

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-40

-20

0

20

40


“Widening property price gap between Dublin and rest of country - survey http://t.co/WCshQDY8kN” “Rob Kitchen on Irish property prices -Is a new house price bubble forming in Dublin http://t.co/LigL2Yd8EU via @wordpressdotcom”


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ZIndex Report for January 2014

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Transcript of ZIndex Report for January 2014