ZIndex Report for December 2013

December 2013 Report © Cloud90/Amárach Research 2014

An Amárach Research Report In partnership with Cloud90

ZIndex the emotional conversation

December 2013 Report

© Cloud90/Amárach Research 2014


ZIndex is the result of a unique research collaboration between Amárach & Cloud90

ZIndex equips Irish marketers and planners with real time insights into Irish consumers

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Z = P - N Zeitgeist Consumer Index (ZIndex) =

balance of positive and negative sentiment about products, services, brands, sectors, categories & competitors


ZIndex


food

beverages

insurance

fuel

clothing energy

property

telecoms

transport

ZIndex Sectors


Welcome to the December edition of ZIndex – our monthly look at the social conversation about brands and sectors

With Christmas looming, Clothing and Beverages were big topics of conversation, with improving ZIndex scores

The ZIndex for Insurance reversed its previous trend, and was the only sector to achieve a positive score

What’s the Buzz?

However, the ZIndex scores for Food, Energy, Fuel & Transport all plunged to much lower levels in December


-100.0

-80.0

-60.0

-40.0

-20.0

0.0

20.0

40.0

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Weekly ZIndex July-Dec 2013


Share of Buzz Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Beverages 10% 11% 26% 6% 11% Clothing 10% 9% 5% 8% 13% Energy 4% 7% 7% 7% 4% Food 13% 14% 15% 23% 18% Fuel 14% 12% 12% 8% 11% Insurance 9% 4% 6% 10% 9% Property 11% 8% 5% 6% 4% Telecoms 17% 21% 14% 20% 17% Transport 12% 14% 11% 11% 13%


ZIndex: Food -9

-41

-46

-26

-43

-50

-45

-40

-35

-30

-25

-20

-15

-10

-5

0

August September October November December

“Went to "drunch" in the Marker today. Fantastic vibe to spend hours nattering on a Sunday but food would need to be better for the price IMO”

“The café and bakery Castlebar can provide tasty and fresh food for breakfast and lunch at a good price. It also... http://t.co/rZp3SdltMa” “Cost of shopping in Lidl is creeping up all the time.”


ZIndex: Beverages

-58

-76

-68

-52

-32

-100

-90

-80

-70

-60

-50

-40

-30

-20

-10

0


“Can we find out how much revenue from taxes the Gov get in from alcohol compared to cost of policing/health care for it???”

“Oh my God, I'm nearly crying looking at the price of drink in Tesco. Ireland, why you so expensive?”

“@cornstore_cork: Craft beer industry is worth $34 billion to the US economy wow” we're working on it in Ireland!”


ZIndex: Clothing

-50

-37 -41

-43

-21

-80

-70

-60

-50

-40

-30

-20

-10

0


“The real human cost of shopping on Amazon : http://t.co/n9ilHBgwRP” “Do you wish children's clothes didn't cost so much? Stop. Go to http://t.co/EBVlEcUhOw and thank me later. Your kid looks better now no?” “I don't get Hollister I really don't! Mass produced clothing at a rip off price! Wearing their logo is like a sheep in a flock!”


ZIndex: Energy

-100

-64

-76

-49

-68

-100

-90

-80

-70

-60

-50

-40

-30

-20

-10

0


“For sure #bitcoin is not contributing to #green economy. Apparently mining uses estimated $15M in electricity cost EACH DAY.”

“British Gas parent company now ownes bord gais ,long term gas price will go up in ireland?” “Cost of policing Corrib gas project revealed as €16m...before garda wages are added. Full story in today's WP”


ZIndex: Fuel

-74

-50

-45

-36

-55

-80

-70

-60

-50

-40

-30

-20

-10

0


“@Eoghan_Mac Full details here on our website of price-plans for electricity, gas, both electricity and gas: http://t.co/O6eMSdd3oi Rgds, Una - Electric Ireland” “Higher cost of living driven by huge fuel differential http://t.co/SLjeDNEUkT”

“Sell off Bord Gais at discount value to British Gas giant Centrica is madness.Ireland set to copy UK Gas price hikes http://t.co/IQI1UT2WKc”


ZIndex: Transport

-55

-48

-40

-31

-64

-70

-60

-50

-40

-30

-20

-10

0


“Pain for commuters as public transport price hikes kick in today http://t.co/DBtDwgCv9m” “Nearly €52 for Dub / Sligo train RT @Samue1: Ireland's public transport price increases are a complete disincentive http://t.co/O1llRzBAb2” “Outrageous Price Transport Gone Up, Minster Of Transport Should Be Ashamed”


ZIndex: Telecoms -48

-33 -33

-25 -23

-60

-50

-40

-30

-20

-10

0


“The price of my phone has dropped. Lord let it drop again!!” “Motorola Moto G review by the @verge. Great phone for the price. http://t.co/heTTisSIxQ http://t.co/ousJqvhDRa “The Moto G is a great little phone...for the price its currently the best out there...#motog”

http://t.co/ousJqvhDRa

http://t.co/ousJqvhDRa


ZIndex: Insurance

-9

-50

-35

-79

8

-90

-80

-70

-60

-50

-40

-30

-20

-10

0

10

20


“Aviva Health Insurance announces premium price hikes averaging of 5.2% gross on a range of plans effective from 1st January, 2014” “Minister for Health publishes Independent report on how best to achieve cost reductions in the health insurance... http://t.co/7GrTb7fZNY”

http://t.co/7GrTb7fZNY


ZIndex: Property

-67

-33

-17 -24

-13

-80

-60

-40

-20

0

20

40


“Yes! Property price are rising in Dublin again. The last few years have made for pretty dull conversation at dinner parties. #rinseandrepeat” “What will happen to property prices in 2014?: Expectations for future house price growth are at a fourteen-yea... http://t.co/QqXgFqWuOP”

http://t.co/QqXgFqWuOP




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ZIndex Report for December 2013

Technology

Transcript of ZIndex Report for December 2013