Zeo

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ZEO

description

Everyone knows the established order in drinks. The alcoholic ones are sophisticated and complex in flavour. The others are 'soft' with a sweet and one-dimensional flavour. But now there's another sort – not alcoholic, not complex and not like anything you've tried before. Welcome to ZEO. Cubo was involved from a very early stage in the development of this new premium, adult soft drink. We developed the brand positioning from scratch and took it through to its high profile launch in the high end London on-trade market. The fully integrated campaign included traditional media, digital, social, PR, in-bar activation, events, mobile and trade communications, to name just a few.

Transcript of Zeo

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ZEO

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Everyone knows the established order in drinks. The alcoholic ones are sophisticated and complex in flavour. The others are 'soft' with a sweet and one-dimensional flavour. But now there's another sort – not alcoholic, not complex and not like anythin! you've tried before. Welcome to ZEO. Cubo was involved from a very early sta!e in the development of this new premium, adult soft drink. We developed the brand positionin! from scratch and took it throu!h to its hi!h profile launch in the hi!h end London on-trade market. The fully inte!rated campai!n included traditional media, di!ital, social, PR, in-bar activation, events, mobile and trade communications, to name just a few.

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Lead creative

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Hi!h impact ATL

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Profile sitin!s on London under!round

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Di!ital Out Of Home

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Di!ital takeovers on influential London media

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Fully responsive site, includin! HD brand and mixolo!y films

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M-site drivin! visitors to ZEO outlets

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Premium couponin! and samplin!

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On brand samplin! in premium London on-trade

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Bespoke in-bar activations

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Premium in-bar merchandise

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Samplin! and sponsorship of exclusive London events

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London Fashion Week drinks sponsorship

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Bartender education with ‘The Seek & Feel Academy’

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Lifestyle and trade PR pro!ramme

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Complete social strate!y and daily profile mana!ement

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Trade and consumer eCRM pro!rammes

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"Cubo has been instrumental in brin!in! ZEO to the UK market successfully. They have worked to!ether with us in the truest definition of partnership to develop both inte!rated communication and commercial strate!ies for the brand." David Smith Marketin! Director

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cubo.com