Your Business Magazine

Essential Reading for Entrepreneurs

Essent ia l Reading for Entrepreneurs

October / November 2008Natalie du Toit on courage, dreaming big and what’s next…Your Business Magazine draws on the experience of this elite athlete to explore the tenacity and courage needed to start out as an entrepreneur…

Start-up guide: The 12 commandments of small business marketing

Management: Tricks and tips for trade show success

Franchising:Pros and cons of going the franchise route

Technology: Expert tips for outsourcing technology

Special feature: Man-in-a-van opportunities

Sector focus: Vending industry

December / January 2009Social entrepreneurship Making money while doing good isn’t easy, but more companies are proving it can be done. Here are some successful strategies…

Start-up guide: Searching for the best staff for a small business

Management: Revitalise your business plan

Management: Effective collections calls

Management: Insurance - what to get and when

Technology: Security for small business

In each issue: ■BizNews: News, views and tools for small •businesses and franchises

Two-minute mentor: First-person lessons •from the trenches

TechUpdate: Technology and gadgets for •small business owners

Your Business Magazine editorial schedule 2008

*Articles and features are subject to change without notice

www.yourbusinessmagazine.co.za www.bizmag.co.za

Overview ■

Established in 1994, Your Business Magazine

(YBM) is a homegrown publication aimed

at investors seeking franchise and business

opportunities, as well as small- to medium-

sized business owners looking for advice on

expanding and improving their operations.

Your Business Magazine aims to empower

entrepreneurs and be a catalyst for growth in

the SME arena.

Editorial focus ■

YBM covers every aspect of running a

business, from idea conceptualisation to

securing finance and marketing. The magazine

strives to remain topical, covering issues such

as the state of the economy, new legislation

and technologies. YBM also includes analysis

and profiles of the companies and people

shaping the local business landscape.

Target market ■

Investors seeking business and franchise •opportunities

Potential owners of small- or medium-sized •enterprises

Employees looking to earn a second income•Business owners who want to expand their •businesses … They are decision-makers

Where we stand ■

At least 4 people read a single copy•75% of readers keep the magazine for •reference and 25% circulate it to friends

82% of readers are male and over the age •of 25.

25% are based in Gauteng, 18% KZN, 17% •Western Cape, 9% Limpopo and 9% E Cape followed by a split of 22% for the remaining provinces and neighbouring countries.

Source: Your Business Magazine Readership Survey 2006

Look and feel ■

Full colour, high gloss•Contemporary in look and appeal•Average of 112 pages per issue•

Circulation ■

Audited Bureau of Circulation figures released

in January – June 2008 reflect a figure of

12 124 copies sold per issue.

Success Stories | Franchises

Volume 13 No.5

11 ways to fi nd customersp16

Fixing badbusiness habits

Sleeping withthe bossHusband-and-wife teams tell us how they make it work p68

How to: Get into the big retailers Franchise your business

Retrench sta�

Smart tax moves

p24

Building a

businesswebsite

p100

Use your marketing

rands effectively

August / September 2008South Africa R21.95 (incl. VAT)Other Countries R19.25 (excl. VAT)www.bizmag.co.za

Build your Dream

OPPORTUNITIES ADVICE PROFILES MARKETING

ANNUAL AUTO FEATUREOpportunities Petrol vs Diesel? Vehicle f inance New releases

BUSINESS-TO-BUSINESS FOCUSWIN a trip for 2 to MAURITIUS

worth R30 000Print-run 20 000 copies •Frequency Bi-monthly (6 issues per year)•Cover Price R21.95•

Distribution ■

Nationwide through outlets which include:

C N A, PNA, Exclusive Books, Airport

kiosks, Spar, Shoprite and other leading

retail outlets. The magazine even reaches

Namibia, Botswana, Kenya, Lesotho and other

neighbouring countries.

On sale dates ■

February/March 11 February

April/May 7 April

June/July 10 June

August/September 11 August

October/November 13 October

December/January 8 December

Corporate clients ■

Absa, Business Partners, City Property, Engen,

Exhibition Organisers, Fiat, FNB Commercial

Banking, IDC, Liberty Life Health, MediCover,

Medshield, MTN, Nedbank, Numatic, Old

Mutual, Outsurance, Standard Bank, Telkom,

Toyota, VIP Payroll, Vodacom, Volkswagen

Mission statement ■

YBM is the leading publication for small-

to medium-sized business owners and

entrepreneurs. Topical and informative

content and a wide range of advertised

business opportunities make it the

entrepreneur’s FIRST CHOICE.

Strategy: Key to our success ■

The SME market is a dynamic arena.

Government and other industry players have

recognised the need to foster this sector

to encourage job creation and alleviate

poverty. Your Business Magazine aims to be a

springboard for growth in this area.

Advertisers have shown their confidence

in Your Business Magazine with 70% being

repeat advertisers. The publication works for

advertisers selling franchises and prospective

investors looking for business opportunities.

ABC figures support this view.

Business Opportunities | Support Services

April / May 2008South Africa R21.95 (incl. VAT)Other Countries R19.25 (excl. VAT)www.bizmag.co.za

Volume 13 No.3

Recipes for restaurant successp28

From evolution to revolution

Tips for growingyour businessp86

From soap star to entrepreneurSuccess smells sweetfor Generations star

How to: Find the right suppliers Retain your customers Keep IT costs down

How to:

®

Riding out the

economic slowdown

p70

7 Steps for

choosing the right

franchise

Great service

Go on... impress them

WIN!A UPS valued at over R4500

p99

A-Z FOOD OPPORTUNITIES34-page special DIRECTORY ADVICE TRENDS

Volume 13 No.5

11 ways to fi nd customersp16

Fixing badbusiness habits

Sleeping withthe bossHusband-and-wife teams tell us how they make it work p68

How to: Get into the big retailers Franchise your business

Retrench sta�

Smart tax moves

p24

Building a

businesswebsite

p100

Use your marketing

rands effectively

August / September 2008South Africa R21.95 (incl. VAT)Other Countries R19.25 (excl. VAT)www.bizmag.co.za

Build your Dream

OPPORTUNITIES ADVICE PROFILES MARKETING

ANNUAL AUTO FEATUREOpportunities Petrol vs Diesel? Vehicle f inance New releases

BUSINESS-TO-BUSINESS FOCUSWIN a trip for 2 to MAURITIUS

worth R30 000

June / July 2008South Africa R21.95 (incl. VAT)Other Countries R19.25 (excl. VAT)www.bizmag.co.za

Volume 13 No.4

Talent hunt Motivate and retain key staffp32

Will you pass the

franchisor’stest? p74

Fatalbusiness planmistakes

How to: Choose a good business name Secure the best retail space Pro� t from marketing

How to:

Tips to improve

your pricing

Michael Mol presents his time management

toolsp56

A - Z OPPORTUNITIES UNDER R200K Franchises L icences Agencies Dis t r ibutorships

RETAIL FOCUS20-page special Advice Profi les Trends

FRANCHISEFOCUS

December 2007 / January 2008South Africa R21.95 (incl. VAT)Other Countries R19.25 (excl. VAT)www.bizmag.co.za

What it takes to be successful in property

Turning retirement into a businessYou’re never too old to launch a start-up p20

BEE:What to look for in prospective partners p68

How to: Patent your invention Achieve business growth Buy a 2nd-hand franchise

Choose a laptop

41-page special OPPORTUNITIES ADVICE TRENDSTHE ESSENTIAL ONE-STOP GUIDE FOR ASPIRING FRANCHISEESVolume 13 No.1

- growing niche brands

WINa Smartphone from AxizSee p109

Your Business Magazine is published by Infocus Publishing cc6th Floor, 125 Buitengracht Centre, Buitengracht Street, Cape Town, 8000

PO Box 977, Green Point, 8051 | Tel: 021 409 7939 | Fax: 021 409 7940

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