Your 2015 Real Estate Marketing Plan
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Your 2015 Marketing Plan What do you need to be competitive in 2015? What are the latest tech tools that you need to know about to market your business, build your brand and generate leads? This webinar will give you the latest tracks and trends to staying competitive and on top of your game in 2015 - without breaking the bank.
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Transcript of Your 2015 Real Estate Marketing Plan
Your 2015 Marketing Plan
What do you need to be competitive in 2015?
What are the latest tech tools that you need to know about to market your business, build your brand and generate leads?
This webinar will give you the latest tracks and trends to staying competitive and on top of your game in 2015 - without breaking the bank.
Plan Your Work. Work Your Plan.
1. Set Goals
2. Define Your Target Audience
3. Pick Your Tools
4. Measure Results
5. Dial Up What Works. Dial Down What Doesn’t.
6. Lather, Rinse, Repeat.
Goal Setting
Worksheet
• The Income Based Approach to Real Estate
Marketing
• Download our worksheet from
Blog.RealEstateBook.com (or email
Risk
• What is the time frame and investment I am
willing to make to give this strategy a chance to
work?
• How much will I invest?
• In $$?
• In time?
• What elements in my strategy are factors to
consider?
My Ideal Client• Geographic Profile
– Where do they live?
– Where do they work?
– Where do they shop?
– Where do they go for entertainment?
– What does this look like on a map?
– What are the words used to describe these areas?
My Ideal Client• Demographic Profile
– What is their age range?
– What is their income range?
– What is their family like?
– Are they permanent or seasonal residents?
– First home? Move up? Downsize? Second
home? Investment home?
My Ideal Client• Behavioral Profile
– What are their main goals?
– What are their most common challenges?
– What are their most common objections?
– Are their expectations sound?
Objectives• Gain more listings
– Get more listing leads
– Convert to more listing appointments
– Close more listing agreements
• Work with more buyers– Get more buyer calls
– Convert more buyer calls
– Sell my listings
– Sell other listings
• Recruit and retain new agents– Attract top talent
– Grow agent count
– Grow office revenue
– Grow market share
Is “All of the Above” an option?
Maybe . . . .
Today’s consumers are
multi-media multi-taskersNever before have we had so much access to so
much information in so many forms.
We consume every bit of information from every source available – regardless of media.
The Available Tools
• Your Website
• Listing Aggregation Sites
• Mobile Sites & Apps
• Text Codes
• Social Media
• Direct Mail
• Local Print
• Purchased Lead Programs
• Blog
• Email Programs
• Etc., Etc.
There’s no shortage of web exposure for properties for sale
Web
• Your website – How does your website
accomplish your goals?
– Buyers – IDX feed
– Sellers – Market data
– Content – Your own or resourced content
• Test your website against the keywords you
wrote down when you defined your target
audience. How does it stack up?
How are your getting
traffic to your website?
• SEO – Google your keywords
• SEM – Pay Google to show up
• Links – In everything you send
• Key Strategy #1 – Advertise your website
locally.
Reach prospects in their real world.
Introduce them to your personal brand.
Invite them into your digital world.
Key Strategy #2 - Mobile
Advertising in local real estate magazine
Exposure on top-rated real estate website
Mobile Business Card
Vanity Text Code
Mobile Lead Gen
Text-for-info
QR Codes
Mobile Website w/ IDX and App
Desktop Website / w IDX
Tablet Website w/IDX and App
Custom Single Property Websites
One-click Printable PDF Property Flyer
Exportable contact and lead database
Tracking and Reporting
All branded to YOU!
Desktop Website with IDX
Tablet Website with IDX
You can search nearby homes using your location enabled service.
Mobile Website with IDX
More consumers are shopping from their phones
Vanity Text Codes
Text Rebecca to 85377
Gateway App
Consumers are more likely to visit a site when linked by an app.
Single Property Mobile and Tablet Sites
Sellers will love them.
Smart signs us GPS technology to drive traffic to your site and leads to YOU.
Downloadable Property Flyers
And html code to create email campaigns
Integrate mobile tools into your local offline exposure.
Integrate mobile tools into your local offline exposure.
Key Takeaway #3 –
Market Your Brand, not Just Your Listings.
Social
• Facebook, Twitter, LinkedIn, Instagram, Pinterest –Your personal profiles
• Key Strategy #3 – Your Facebook Business page
Got Content?
Tip - Boost Posts
Direct Mail• Direct mail offers you an opportunity to STAND
OUT.
• And, target, target, target.
• Key Strategy #4 – Send targeted mailings regularly.
Stay CANSPAM or CASL compliantStay Relevant with good content.Email no more than weekly.Watch open and unsubscribe rates.Include “share-able” content.
Key Strategy #4 – Make Your Sellers Happy Happy Happy
Key Strategy #5 – Work with a trusted partner
Next Steps?
Define Your Target Audience
Examine Your Current Marketing Plan
What tools do you have in place to measure its
effectiveness?
Fill in the Gaps
Measure, measure, measure
Lather, rinse, repeat
Need help?
Contact your local Real Estate Book
Representative or go to
STORE.RealEstateBook.com
