Real Estate Marketing using Vine
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Transcript of Real Estate Marketing using Vine
Vine Ripened Video
Vine Video App For Real Estate Agent Marketing
Presenter: Chuck Ward Real Access Pro
About Real Access Pro
• Business Development Platform for Real Estate Agents and Brokers – Owners – Property Marketing – Virtual Tours – Transaction Management – Real Estate Agent Training Program – And Much More
About Real Access Pro
• We help you increase the amount of fruit in your business
• By helping your change and fertilize your roots of your business
Last Week’s Training FollowUp
• Last week, we discussed how and why to use Instagram – How to Use It – Marketing Ideas – What Instagram Is
Last Week’s Training FollowUp
• How to Upload to Instagram directly from your computer
• Use this to create stronger images with calls-to-action
History of Vine • Vine is a video sharing
and social media application for smart phones and tablets (mobile internet)
• Acquired by Twitter in Oct 2012
• Released by Twitter in Jan 2013
• Enables users to share short 6 second videos directly to social media
Vine Statistics
• Apr 9 2013 – Vine app becomes most
downloaded app in the iOS store
• Dec 17 2013 – Vanity URL’s allowed
• User Base Statistics: – Approximately 13 Million
Vine Statistics
• Stop Motion animation is seen as Vine’s potential and niche (source:BBC)
• Use in Journalism – 2/1/2013 Used by
Turkish journalist to document the aftermath of a suicide attack
Vine Statistics
• April 15, 2013
• A record number of 19,667 Vine Tweets / Videos are sent out from the Boston marathon attack (source: Buzzfork)
THE WHY (An A-HA Moment)
Because Life
(and technology)
is always evolving
THE WHY (An A-HA Moment)
• Laptops will be a thing of the past
• Desktop computers will become outdated
• Internet on mobile device will continue to evolve, get better and gain more traction
Why Use Vine
• The average use of Vine is aged 18 – 24
• This age demographic holds over 7 Billion dollars in buying power
• (They are your next real estate client)
Why Use Vine (Fishing Analogy)
Why Use Vine (Fishing Analogy)
Why Use Vine (Fishing Analogy)
Why Use Vine (Fishing Analogy
• Attract and Catch more Fish • Do it more efficiently • More fish = more bites • More Bites = more fish caught • More fish caught = more dinner and more
often
Where would You Rather Eat At?
This is YOUR (New) Ocean
Specific Real Estate Marketing Ideas Using Vine Video App
• Property Marketing – Concentrate on Key
Features of a Property – Concentrate on One
Room – Quick 360 o clip of the
outside (or other great views like the top of a condo overlooking the city or beach)
Specific Real Estate Marketing Ideas Using Vine Video App
• Area Information – Short Clips about an
Area – Example: I-4 Connector
Specific Real Estate Marketing Ideas Using Vine Video App
• Area Expertise – Best Business Partners
that you work with and recommend
• (referral partner strategy)
– Area Restaurants • (referral partner strategy)
– Area Events and Festivals
Specific Real Estate Marketing Ideas Using Vine Video App
• Stop Motion Videos – Take several images and
lace them together in a video
– Have fun – Pass The Time – Let people into your life
and get to know you
Specific Real Estate Marketing Ideas Using Vine Video App
• Professional – Introduce Your Team – Give Simple, Yet straight
forward CTA’s (calls to action)
• Send people to your blog content on your website
• Send people to your virtual tours on YouTube
– Short Business Promo’s • Interviews • Referral Partners
The Keys to The Kingdom of Vine
• Build Your Twitter Base – Refer to the Twitter Class
from Jan 2014
• Use Hashtags – Content Organization – Easy Search for Users
• Time Management – Waiting on an
appointment, make a quick video
The Keys to The Kingdom of Vine
USE IT MORE THAN JUST ONE TIME
How Will You Know It’s Working (or Not)
• Your Phone Rings • Your Email Box Starts to
Fill Up • Your Twitter and Other
Social Media account Starts to Get Increased Interaction
• User Interaction within the Application
How Will You Know It’s Working (or Not)
There is always Vine analytics
Thursday
• How to use Vine – Account Set up – Video Creation – Posting to Social Media
(automation)
Thank You For Attending
Presented by: Chuck Ward Director of Marketing and Training Real Access Pro, Clearwater, FL