WE ARE AWARD-WINNING

FULL SERVICE

CUSTOMER FOCUSED

RESULTS DRIVEN

INNOVATIVE

CREATIVE

COST EFFICIENT

COMMITTED TO YOU

WHAT WE DOADVERTISING

MARKETING

BRANDING

EDUCATION AND OUTREACH

CREATIVE DEVELOPMENT

EVENT & CONFERENCE PLANNING

GRAPHIC & WEB DESIGN

MARKET RESEARCH

RADIO & TV PRODUCTION

SOCIAL MEDIA

SOLUTIONS EXPERTS

Create awareness of the New Anthony Bowen YMCA

Create a geo targeted outreach campaign within a 10 block radius

Generate new members and acquisitions immediately

Deliver a message that resonates for all people in the community thislocation will serve

Continue to educate and inspire the community through the legacy of Anthony Bowman the man and what he stood for

Implement monthly goals for metrics to insure ROI (Return on investment)

OBJECTIVES

CREATIVE WORK

COLLATERAL | ENDORSEMENTS | FAITH BASED OOH I OUTREACH I PR I RADIO I TV

0

PRINT ADS | RETAIL ACTIVATION | WEB, DIGITAL & SOCIAL MEDIA | NETWORK RADIO | APPEARANCES & REMOTES | OOH | INCENTIVES & PRIZES | BRANDING SPOTS |

ENDORSEMENTS

RADIO | EVENTS | PRINT | INTERACTIVE | GRASSROOTS | RETAIL ACTIVATION PRODUCT LAUNCH | ENDORSEMENTS

APPROACH • OOH

• METRO • BUS SHELTERS

DIGITAL MEDIA• FACEBOOK• TWITTER• INSTAGRAM• FOURSQUARE• PINTEREST• YOUTUBE• YELP• INFLUENTIAL BLOGGERS

• COMMUNITY FESTIVALS/EVENTS• SPONSORED TABLES• DEMONSTRATIONS DURING EVENTS• RADIO• GRASSROOTS

• COMMUNITY AMBASSADORS

RECOMMENDATIONS

PROMOTE NEW LOCATION IN CURRENT LOCATIONS

GRASSROOTS INITIATIVES

COMMUNITY AMBASSADORS

DIFFERENTIATE MESSAGING FROM COMPETITORS

BRAND AND IDENTITY CONSISTENCY OF COLLATERAL

PROJECTED TIMELINEMAY-JULY PR SOCIAL MEDIA OOH GRASSROOTS EVENTS

AUG-OCT RADIO PRINT SOCIAL MEDIA