Sports Administration Seminar

September 9, 2013Lecture Notes

Jackie Reau

Collegiate Women’s BasketballWhite Paper

Overall perceptionsKey recommendations

How would you move forward?

NCAA ChampionshipsClass Projects

Group 1: TennisGroup 2: Women’s Basketball

Group 3: Men’s HockeyGroup 4: Women’s Lacrosse

The Bid

Why do cities bid on NCAA Championships?Cost/benefit analysis

Human/financial resources

Review Group Project Expectations

Review Project Expectations

Audience Development• Determine primary and secondary targeted fan

base and qualify/quantify it with a minimum of three sources

• Develop a ticketing plan based on capacity (single ticket sales, group sales, community tickets)

• Develop a paid media buy plan to reach the target audiences

Communications• Develop a strategic communications plan for

announcing the awarded Championship

• Develop an editorial schedule of when information will be released to media in advance/during the Championship

• Develop an editorial schedule for social media platforms used to promote the Championship to fans

Community Relations• Develop a legacy plan to mark the NCAA

Championship

• Will you hold a Fan Fest for your Championship? If so, what will the details include?

Student-Athlete Relations• How will your bid offer a unique student-

athlete experience?

Group Project Discussion

Dynamic Ticket Pricing

http://www.forbes.com/sites/prishe/2012/01/06/dynamic-pricing-the-future-of-ticket-pricing-in-sports/2/

September 23 • Due: Essay opinion response to the Forbes

Sports article on Dynamic Ticket Pricing• Your opinion• Should colleges institute and why/why not?

• The Art of The Pitch Lecture with In-Class Activity

• Guest: Jamie Smith, publisher of the Business Courier and Kelly Tassos, Associate Director of Sales