Xavier University Sports Administration Seminar lecture notes #1, 9 9
Dynamic ticket pricing. Squeezing more juice from half time oranges
Develop a foundational knowledge of PRICING to understand its role in marketing
Introduction. Learning Objectives: What is Managerial Economics? Why should we care about learning economics? How do economic concepts help run a business?
Secondary Ticket Market. Today Primary vs Secondary Ticket market Secondary market players Ethics and economics Predicting prices.
