X BAR DIARIESSOCIAL MEDIA STRATEGY

A BRAND CALLED ME – UNIVERSITY OF FLORIDA

TABLE OF CONTENTS • EXECUTIVE SUMMARY

• SOCIAL MEDIA AUDIT

• SOCIAL MEDIA OBJECTIVES

• ONLINE BRAND PERSONA AND VOICE

• STRATEGIES AND TOOLS

• TIMING AND KEY DATES

• SOCIAL MEDIA ROLES AND RESPONSIBILITIES

• SOCIAL MEDIA POLICY

• CRITICAL RESPONSE PLAN

• MEASUREMENT AND REPORTING RESULTS

EXECUTIVE SUMMARY • OUR FOCUS ON SOCIAL MEDIA PRIORITIES WILL BE TO REACH OUT TO OUR AUDIENCE AND ADAPT NEW FOLLOWERS INTERESTED IN MY LIFE STORY OF BARTENDING. THIS AND DOES NOT LIMIT TO ANY EXPERIENCES I HAVE HAD, I WILL BE HONEST OF EVERYTHING. NO NAMES WILL BE MENTIONED FOR OTHER PRIVACY.

SOCIAL MEDIA AUDIT • TWITTER: @XBARDIARIES

• FOLLOWER COUNT: 92

• TWEETS: 13

• NO SCHEDULE FOR TWEETS AS OF NOW.

• FACEBOOK: HTTPS://WWW.FACEBOOK.COM/XBARDIARIES/

• LIKES: 41

• POSTS REACHED THIS WEEK: 24

• NO SCHEDULE FOR POSTS AS OF NOW.

SOCIAL MEDIA OBJECTIVES • TO HAVE A SCHEDULED SOCIAL MEDIA POST SET UP.

• WHAT CONTENT TO POST.

• KEEP ALL SOCIAL MEDIA PLATFORMS CONSISTENT WITHIN THE PEAKS OF OUR AUDIENCE.

• RESPOND TO OUR AUDIENCE FAST, WITHIN THE HOUR.

• HAVE LIVE FEEDS FOR Q AND A’S.

• INCREASED SOCIAL MEDIA PLATFORMS: INSTAGRAM, YOUTUBE, GOOGLE+.

ONLINE BRAND PERSONA AND VOICE • ADJECTIVES THAT DESCRIBE ME

• HIPSTERS

• BARS

• SPEAKEASYS

• MAJOR CITIES

• FUN

• WHEN INTERACTING WITH FOLLOWERS

• UPBEAT

• MAKE THEM FEEL AS YOUR BEST FRIEND

• KNOWLEDGABLE

STRATEGIES AND TOOLS • PAID

• EVERY THURSDAY BOOST POPULAR POSTS FOR PEAK DAYS AT BARS

• TOOLS:

• APPROVED

• HOOTSUITE

• KLOUT

• BUFFER

• SUBSCRIPTIONS/LICENSES:

• ADOBE CC SUITE

TIMING AND KEY DATES • BIG BAR DAYS:

• MONDAYS, WEDNESDAYS, THURSDAYS, FRIDAY, SATURDAY, SUNDAY FUN DAY

• HOLIDAYS:

• ST. PATTY'S DAY, CINCO DE MAYO, NEW YEARS, DAY BEFORE THANKSGIVING.

• REPORTING:

• WEEKLY REPORTS WILL BE DONE

SOCIAL MEDIA ROLES AND RESPONSIBILITIES

• AUTHOR: HAS DUTIES OF ALL ROLES AND RESPONSIBILITIES.

• WHEN NEW HIRES ARE BROUGHT ON, RESPONSIBILITIES WILL BE DELEGATED THEN.

SOCIAL MEDIA POLICY• BE RESPECTFUL

• USE PROPER GRAMMAR

• BACK UP INFORMATION WITH SOURCES IF NEEDED.

• BE THE FACE OF THE BOOK OR SITE!

• NO SLANG AT ALL. NOT BRO OR PAPI ETC.

CRITICAL RESPONSE PLAN • IF PROBLEM OCCURS, DOCUMENT IT AND BLOCK FOLLOWERS IF NECESSARY.

• ANY SPAM REPORT TO SOCIAL MEDIA PLATFORMS

MEASUREMENT AND REPORTING RESULTS • WEBSITE TRAFFIC SOURCES

ASSESSMENT

• FOLLOW THROUGH AFTER THREE MONTHS

• SOCIAL NETWORK DATE

• N/A

X BAR DIARIESTHANK YOU TO MY FOLLOWERS

A BRAND CALLED ME – UNIVERSITY OF FLORIDA

@XBARDIARIES