Www.whitehead-monckton.co.uk ©Whitehead Monckton 2012 Corporate Social Responsibility Case study...

www.whitehead-monckton.co.uk ©Whitehead Monckton 2012

Corporate Social Responsibility Case study

Kerin Speedie, Partner

Whitehead Monckton

Louise Wright, chYps

October 2012

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CSR - Why?

• “88% of consumers said that they were more likely to buy from a company that supports and engages in activities to improve society”

• Better Business Journey, UK Small Business Consortium


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CSR at Whitehead Monckton

• Our people

• Our community

• Our environment

• Our clients


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Charity nomination

• Personal connection

• Professional connection

• Direct approach


Working with Corporate Clients

Advantages and Impact


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chYps children’s hospice

• Provides all encompassing care to terminally ill and life limited children in the comfort and security of the child’s own home

• Working with local PCT’s in areas of Kent• Our service has just hit its 18th Birthday!


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Benjamin Button Affect

• Reached our ‘coming of age’ but nobody knew

• Well loved and respected by those that did know of us

• Knowledge and age were important


Where was business booming?

• Gear change in charity activity• Investing in that gear change• Raising the profile of the charity• How best to do it

• Analyse the business• Check what the competitors & colleagues are up to• What was the investment• How much time to invest• Tracking the results


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Decision Made

• Corporate income was where its at!• Advantageous to the corporate and the

chosen charity• Tick box exercise• Real thing• FUN into ‘Fundraising’


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Charity choice

• The “bid”

• Shortlist

• Public vote


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The bid

• What you can offer the business

• What they can offer you

• Case studies


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Benefits to the business

• Publicity• Costs savings• Staff feel good factor• Client involvement• Business Awards


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Benefits to the business

• Business development contacts

• Market advantage– Differentiate from competitors– Improve reputation


Who Benefits

BOTH!


• ‘Feel Good Factor’• Legacy• Improving relations• Standing in the

business community

• Support• Enjoyment

• Credibility• Donations• Volunteering• Practical Giving• Profile


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Advantages

• Income is raised• Targets are met• Opportunity to plan• Current care plans maintained and

improved• Boost to everyone’s morale• Profile raising


British 10K Team!

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Impact

• Confidence• Learning together • Continued support after your time has

ended• Lasting legacy • Improved community relationships• Time


Worth it?

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Where now?

• Will we do it again?

YES!(maybe not the 10k….)


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New dilemma

• Choose new charity of the year?

• Develop relationship with chYps?

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