WRA Business & Eng 2008 - jaicobooks.com

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Accounting 38 Marketing 41 Communication 37 Mass Media 43 Interview 37 Offshoring and Outsourcing 46 Public Speaking 37 Utkarsh Rai 46 Co-operative Management 46 Production & Operations Management 44 Ethics 45 PR & Advertising 43 Finance 38 Quality Management & Productivity 44 Personal Finance 40 Risk Management 41 Suresh Padmanabhan 40 Services Management 44 The Complete Encyclopedia 39 Hospitality & Tourism 45 of Financial Accounting Statistics/Mathematics 47 General Management 36 Supply Chain Management 43 Human Resource Management 37 International Business 43 Management Skills 36 Management Control Systems 37 Business Management

Transcript of WRA Business & Eng 2008 - jaicobooks.com

Page 1: WRA Business & Eng 2008 - jaicobooks.com

Accounting 38 Marketing 41

Communication 37 Mass Media 43

Interview 37 Offshoring and Outsourcing 46

Public Speaking 37 Utkarsh Rai 46

Co-operative Management 46 Production & Operations Management 44

Ethics 45 PR & Advertising 43

Finance 38 Quality Management & Productivity 44

Personal Finance 40 Risk Management 41

Suresh Padmanabhan 40 Services Management 44

The Complete Encyclopedia 39 Hospitality & Tourism 45of Financial Accounting Statistics/Mathematics 47

General Management 36 Supply Chain Management 43Human Resource Management 37

International Business 43

Management Skills 36

Management Control Systems 37

Business Management

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General Management

The focus of this book is to develop a coherent knowledge of the principles and practices o f m o d e r n b u s i n e s s management processes with an

emphasis on applications.

S.K. Mandal

J-1557 ISBN 81-7992-588-9 Rs.325 464p

Fundamentals of Business: Principles & Practice

Management is an art and a science as well. Message for Managers offers valuable insights into the art of managing business efficiently.

K. Nagarajan

J-1547 ISBN 81-7992-578-1 Rs.175 128p

Message for Managers

Management Skills

A lot of changes have taken place in the world. Change is a must. But only transition, and no foundation? Business management needs to be re-defined. This book will show

you the changes required, based on a strong foundation.

Swami Someswarananda

J-1131 ISBN 81-7224-997-7 Rs.195 152p

Business Management: The Gita Way

Canakya’s Arthasastra deals with the different aspects of managing a kingdom, including management of men. The pr inc ip les conta ined in Canakya’s work have the unique

distinction of being used successfully in practice to achieve good results on a sustainable basis.

Ashok R. Garde

J-1530 ISBN 81-7992-408-4 Rs.250 264p

Pujan Roka’s Bhagavad Gita on Effective Leadership is the first to compare the concepts discussed in the Bhagavad Gita with contemporary leadership theories and practices.

Pujan Roka

J-1874 ISBN 978-81-7992-941-4 Rs.225 192p

This book covers every aspect of business etiquette. It explains the importance of the first impression; It tells you on what you should wear and when. This book is intended for

the student, the young business executive, the manager and even the chief executive officer.

Raghu Palat

J-1871 ISBN 978-81-7992-938-4 Rs.295 288p

Indian Business Etiquette Bhagavad Gita on Effective Leadership

Canakya on Management

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Interview

Selection and retention are the major challenges of human resource management. This book provides a wide coverage of these aspects that enable

students and practising managers to know these concepts. This book provides a wide coverage of these aspects that enable students and practising managers to know these concepts.

Sarma V.S. Veluri

Forthcoming

Organisational Behaviour

The best qualified person does not necessarily get the job; it is one who presents himself confidently, speaks well and sells himself at the interview. To be successful at an interview

you must eliminate any danger of being rejected.

Raghu Palat

J-1212 ISBN 81-7992-130-1 Rs.150 170p

Interview Tips

Self-development and self-confidence are vital for success in any interview. This book will motivate and prepare students to successfully face their first interview by helping them to

develop the necessary qualities and skills.

S.K. Mandal

J-1356 ISBN 81-7992-325-8 Rs.150 188p

How to Succeed in Group Discussions & Personal Interviews

Human Resource Management —People Management

This book is about how to deal with others – in families and in organizations. Many persons, including managers , are technically proficient but interpersonally incompetent.

They are poor listeners, unable to understand the needs of others, and have difficulties in handling conflicts.

M.B. Sharan & D. Suar

J-1705 ISBN 978-81-7992-764-9 Rs.495 320p

Management through Interpersonal Relationships

Organisational Behaviour

Management control is an important component of management education. It deals with areas that are useful in corporate life. This book covers

topics for the relevant syllabus of the subject Management Control Systems.

R.S. Aurora & S.R. Kale

J-1558 ISBN 81-7992-589-7 Rs.175 172p

Management Control Systems

People desirous of improving their verbal communication and the art of public speaking as well as those seeking to make a headway in their career will find this book useful.

S.K. Mandal

J-1506 ISBN 81-7992-531-5 Rs.175 244p

Effective Communication & Public Speaking

Management Control Systems Communication —Public Speaking

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Finance

T h i s b o o k p r o v i d e s information to understand the tools, techniques and nuances of financial management.

B.K. Chatterjee

J-587 ISBN 81-7224-526-2 Rs.275 446p

Finance for Non-Finance Managers

Investing

A distinct feature of this book is that it is written from an Indian perspective, and thus covers many issues regarding futures and options that are specific to the Indian market.

Patwari & Bhargava

J-1015 ISBN 81-7224-854-7 Rs.350 424p

Options & Futures: An Indian Perspective

Bank Finance

T h e e n t i r e g a m u t o f operational risk has been covered appropriatelyin this book. The author provides suitable examples, wherever necessary.

S.K. Bagchi

J-1840 ISBN 978-81-7992-905-6 Rs.250 132p

Operational Risk Management

Treasury risk management is very crucia l in modern banking/financial institution functions the world over. Skillful risk management ensures profitability out of

market-driven opportunities and this needs articulation.

S.K. Bagchi

J-1155 ISBN 81-7992-411-4 Rs.250 204p

Treasury Risk Management

The book is intended to be a practical guide to success in collaborative teamwork, based on the rich experiences of many of team members and leaders.

Dr. B. Rathan Reddy

J-1425 ISBN 81-7992-418-1 Rs.495 672p

Team Development & Leadership

The structure and contents of the thoroughly revised version of this book have been developed through intensive researches, including detailed interactions with experts.

B.K. Chatterjee

J-588 ISBN 81-7224-527-0 Rs.295 490p

Cost & Management Accounting for Managers

Teamwork Accounting

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The Complete Encyclopedia of Financial Accounting

11 Volume Set

JH-576 ISBN 978-81-7992-847-9 Rs.13,395 4872p

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Volume 1: Principles of Double Entry

Volume 2: Practice of Double Entry

Volume 3: Organisational Accounts

Volume 4: Operational Accounts

Volume 5: Partnership Accounts

Volume 6: Company Accounts – Basic

Volume 7: Company Accounts – Advanced

Volume 8: Banking, Insurance and Public Utility Accounts

Volume 9: Management Accounting

Volume 10: Indian Accounting Standards

Volume 11: Accounting Dictionary

Dr. G. Francis Xavier has taught in various educational institutions in India. He conducts several Training Programmes on Management Accounting, Financial Analysis and also on Memory and Personality Development in India and abroad.

An invaluable resource written by an expert in this field, this encyclopedia gives an in-depth study of the recording, maintenance and preparation of financial statements for various types of businesses. All subjects are dealt elaborately in these volumes.

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The world over there has been a significant thirst for growth of small and medium enterprises (SMEs) mainly in view of this sector ’s ability to deliver quality products/services at

cheaper cost and to provide large scale employment.

Bank Finance for Small & Medium Enterprises

Bank Finance

A Complete Guide For The NRI covers in detail all the rules and regulations applicable to Non-resident Indians. It bridges the gap that exists – a gap between an inadequate

understanding of the laws as they relate to NRIs and the NRI himself.

A Complete Guide for the NRI

Personal FinanceSuresh Padmanabhan

I Love Money

An International Bestseller

Translated into 11 Indian and Foreign Languages

Every product you buy has an instructions manual that helps in troubleshooting and also ensures the perfect handling of the product. Shouldn’t Money also have an instructions manual? Do you have the original “instructions manual” of Money?

This book is all about Money – the most neglected and rarely spoken about. Discover the original instructions manual of Money and you will stumble upon the Ultimate Secrets of Money. When you pay attention to money it starts growing.

J-1804 ISBN 978-81-7992-871-4 Rs.195 236p

Suresh Padmanabhan is an author, public speaker, columnist and creator of Money Workshop. Earlier, he was associated with the Times of India initiative “NIE”, through which he delivered talks across major English speaking schools, to create a new awareness amongst children.

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Raghu Palat

J-1379 ISBN 81-7992-348-7 Rs.275 248p

S.K. Bagchi

J-1716 ISBN 978-81-7992-775-5 Rs.295 116p

7th Edition

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This book covers all the important facets of credit risk in an integrated manner, with an added emphasis on the i n t e r n a l c r e d i t r a t i n g mechanism, industry profile

studies and credit audit, with examples/case studies relevant in the Indian context.

S.K. Bagchi

J-1300 ISBN 81-7992-344-4 Rs.350 364p

Credit Risk Management

B.K. Chatterjee

J-881 ISBN 81-7224-654-4 Rs.275 554p

Marketing Management: A Finance Emphasis

Risk Management

Marketing

Financial Analysis

How to Read Annual Reports & Balance Sheets the reader to the Annual Report and discusses its various components namely, the director’s report, the audit report and the financial

statements. It helps the reader to unravel the mysteries of the financial statements and comprehend the innovativeness of creative accounting.

Raghu Palat

J-617 ISBN 81-7224-101-1 Rs.175 192p

How to Read Annual Reports & Balance Sheets

In this completely revised reprint, Raghu Palat explains the magic of ratio analysis clearly and lucidly in non technical language with several examples.

Raghu Palat

J-817 ISBN 81-7224-521-1 Rs.175 120p

Understanding Financial Ratios in Business

Enthused and encouraged by the exemplary success of Life Insurance Corporation of India the Government of India in the early 1970s decided to bring in

the general insurance industry also into the vortex of a nationalised setup to provide comprehensive insurance security to the people of India.

H. Narayanan

J-1807 ISBN 978-81-7992-874-5 Rs.495 560p

Indian Insurance: A Profile

Insurance

A growing number of business schools offer a course in industrial marketing. Several scholars and market ing executives are contributing to

the advancement of theory and practice.

Krishnamacharyulu & Lalitha R.

Industrial Marketing

J-1593 ISBN 81-7992-620-6 Rs.395 744p

3rd Edition

Forthcoming

Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing

and covers all the important and modern concepts in marketing management.

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This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research,

product pricing and distribution in rural areas, sales force management and promotion. Carefully selected case studies illustrate how this theory works in practice.

Ramkishen Y.

J-1187 ISBN 81-7992-085-2 Rs.250 288p

New Perspectives in Rural & Agricultural Marketing 2nd Edition

Marketing Research

Retail Management3rd Edition

J-1217 ISBN 81-7992-151-4 Rs.295 280p

This book skillfully blends the overviews of the global and Indian retailing scene, in addition to the trends and growth prospects of the industry in India.

Gibson G. Vedamani

In line with the general trends of the world, as the economy develops, generally the per capita income increases and there is greater specialization

which tends to push up the share of research and development.

Dr. S. Shajahan

J-1029 ISBN 81-7224-491-6 Rs.375 464p

Research Methods for Management 3rd Edition

Services Marketing

Due to intense competition and a wide choice of brands, every Indian consumer today is equipped with what the author calls ‘an imaginary remote control’. With this imaginary

remote control, the consumer explores various brands only momentarily and evaluates them according to the perceived value he is getting.

Jagdeep Kapoor

J-1331 ISBN 81-7992-349-5 Rs.160 130p

Brand Switch

Marketing Services aims to provide a comprehensive collection of articles on the important aspects of services marketing.

Editor - Dr. Venkata Ramana Vedulla

Marketing Services

J-1855 ISBN 978-81-7992-922-3 Rs.395 320p

Rural Marketing

Retail Management

Brand Management

Gibson G. Vedamani holds an MA in English Literature and an MBA in Marketing. Currently heading the Retailers’ Association of India (rai) as its first CEO, he has played a key role in establishing rai (www.rai.net.in) in India.

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43PR & Advertising

This book is an integrated document for understanding the business processes of an enterprise, and will be useful in c o n f r o n t i n g e m e r g i n g

challenges posed by the external environment.

Mohanty & Deshmukh

J-1231 ISBN 81-7992-314-2 Rs.350 384p

Essentials of Supply Chain Management

The book deals with the various phases of public relations and media relations practice in India. It attempts to provide information and insights into a chronological study of public

relations, its rise, growth, influence, development and its practical applications and experiences as a growing profession.

Dr. G.C. Banik

J-1219 ISBN 81-7992-153-0 Rs.195 384p

PR & Media Relations

Mass Media

Supply-chain management (SCM) is a network of business processes that involves the acquisition and conversion of raw materials

into final products which are then delivered to the customer. It is defined as the integration of the supplier, distributor, and customer logistics requirements into one cohesive process.

A. Saxena & K. Sircar

J-1676 ISBN 978-81-7992-728-1 Rs.325 272p

Logistics & Supply-Chain Management

The book deals with a general i n t r o d u c t i o n t o Communicat ion Theory, Advertising, Television, Effects of Media and Development. It gives a comprehensive view of the modern and traditional media in India.

Keval J. Kumar

J-741 ISBN 81-7224-373-1 Forthcoming

Mass Communication in India 4th Edition

This book embarks on strategic approaches that can be used by the business community to explore new avenues and untapped nations in line with

the trade policy of India. It emphasizes the new opportunities and challenges being encountered at the stages of entry and operations through proper risk analysis.

Dr. R. Chandran

J-1487 ISBN 81-7992-511-0 Rs.350 396p

International Business 2nd Edition

Focus is a compilation of articles on various topics covering a wide range of subjects. The author’s keen observations of the world around him have been put

across in simple and lucid language.

S.K. Kulkarni

J-1528 ISBN 81-7992-559-5 Rs.150 208p

Focus

Supply Chain Management

International Business

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44Production & Operations Management

The service sector contributes to the economy by absorbing surplus labor released from the agriculture and manufacturing sectors due to automations. It plays a positive role in

maintaining economic stability.

Mohanty & Lakhe

J-1098 ISBN 81-7224-953-5 Rs.395 618p

TQM in the Service Sector

This book features the latest developments in operations research, such as linear programming, simulation, CPM and PERT, etc. It tackles

the broad range of allocation problems that confront engineers, programmers and analysts in today’s business and industrial worlds.

Aditham B. Rao

J-1504 ISBN 81-7992-529-3 Rs.195 232p

Operations Research

This book includes topics on energy management, reliability, quality, and operation research as also important aspects such a s t o t a l p r o d u c t i v e maintenance, maintenance

information system, and application of computer in maintenance.

B.K. Roy

J-1670 ISBN 978-81-7992-722-9 Rs.395 228p

A Guide to Maintenance Management

Quality Management & Productivity

This book is designed to provide a mature, in-depth treatment of service sector management with an Indian p e r s p e c t i v e a t t h e

undergraduate level – and to offer continuity with a smooth transition to upper level courses, especially for students studying in business schools.

C. Bhattacharjee

J-1345 ISBN 81-7992-212-X Rs.450 742p

Service Sector Management: An Indian Perspective

This book is based on research work carried out by the authors and provides managers with sound practical advice on how to initiate and implement total quality management.

Mohanty & Lakhe

J-1023 ISBN 81-7224-833-4 Rs.225 252p

Handbook of Total Quality Management

Theory Of Constra ints (TOC) deals with change for the better and how best to bring about this change. TOC also recognises the output of any system comprising multiple

processes, where the output of one such process depends on the output of one or more previous processes and is limited by the least productive process.

S.K. Mukhopadhyay

J-1843 ISBN 978-81-7992-908-7 Rs.295 228p

Theory of Constraints

Service Management

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45Hospitality & Tourism

T h e H o u s e k e e p i n g Department is responsible for the immaculate care and upkeep of all guest rooms and public spaces. This book covers all

relevant theoretical and practical aspects of housekeeping, with special reference to hotels.

J. George & M. Singh

J-1880 ISBN 978-81-7992-947-6 Rs.395 432p

Housekeeping – Operations, Design and Management

The aim of the book is to p ro v i d e c o m p re h e n s i v e information to students of Hotel Management or in any study of food and beverage.

Most of the books available for study for professional courses are imported or contain only specific information.

Bobby George

J-1388 ISBN 81-7992-409-2 Rs.250 346p

Food & Beverage Service

Jayashree, Sadri & Dastoor

The Theory and Practice of Managerial Ethics

J-999 ISBN 81-7224-817-2 518p Forthcoming

This book is comprehensively written with all the possible topics included to cover a 3 year or a 4 year degree or diploma Programme in Hotel

or Hospitality Management.

B. George & S. Chatterjee

J-1817 ISBN 978-81-7992-884-4 Rs.395 668p

Food & BeverageService and Management

Ethics

Value-based management and value-based personal living are two sides of the same coin. All the rules and conditions that apply to our day-to-day living at a personal and social level

should apply in the world of business and commerce.

Dr. S. Srinivasan

J-1490 ISBN 81-7992-514-5 Rs.175 160p

Value-Based Management

This is the age of the intellect where every manager has

to thrive on the cutting edge of global competition. For

this he has to not only be ethical in his conduct but also

appear to be so per force. This book is based on empirical

research conducted primarily from XLRI and NITIE on

how and why Indian managers behave when they are

faced with an ethical dilemma.

Ethics

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Co-operative Management

This book covers the rapidly expanding f ie ld of co -o p e r a t i v e s t h ro u g h a n application-driven approach. It examines the key concepts of co-operatives and includes

features that aid student comprehension.

Management of Co-operatives

Utkarsh Rai

Offshoring Secrets

T h i s b o o k p r o v i d e s information on the BPO. New job opportunities are being generated each year, particularly in the metros. This has created

a tremendous interest in BPO especially from an employment perspective.

Business Process Outsourcing

Offshoring and Outsourcing

Utkarsh Rai, Managing Director, Infinera India, joined Siemens in India and went on to work in Siemens Germany. He moved on to work with Adaptec in Silicon Valley, and later returned to India and joined the Global Software Group at Motorola in Bangalore.

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Dr. Sarika Kulkarni

J-1393 ISBN 81-7992-406-8 Rs.295 208p

Ramkishen Y.

J-1232 ISBN 81-7992-213-8 Rs.175 244p

This book is an exceptional mix of offshoring theories and practices, helping companies understand the reasons for what management in both the parent company and offshore counterparts are facing today.

It is written for both Indian and overseas audiences, who are involved in setting up the operation, executing projects and working in support organization like the HR, Administration, and Finance.

J-1806 ISBN 978-81-7992-873-8 Rs.250 184p

“I will be the first to recommend this book to my portfolio companies...”

— Vinod Khosla, a Venture Capitalist and founder of Khosla Ventures.

2nd Edition

Offshoring and Outsourcing

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47Statistics/Mathematics

Dr. Aditham Rao’s book is an authoritative treatise , a complete guide and a reference book on the subject. This application-oriented text covers all aspects of statistics,

statistical methods, operations and research techniques.

Aditham B. Rao

J-1233 ISBN 81-7992-167-0 Rs.295 536p

Quantitative Techniques in Business

Vedic mathematics is gaining widespread popularity among the student community as well as maths lovers. The absence of a book , expla in ing the techniques in a s imple

language, has been felt acutely for a long time.

The Power of Vedic Maths

Atul Gupta

J-1330 ISBN 81-7992-357-6 Rs.150 176p

This book is divided into three sections – Basic, Intermediate and Advanced – with enough solved examples given on every topic for easy understanding. Unique topics like Magic

Squares, Dates and Calendars, and Digit-Sum are included for the benefit of students giving various competitive exams.

Dhaval Bathia

J-1392 ISBN 81-7992-407-6 Rs.125 256p

Vedic Mathematics Made Easy

Project Management

This book shows how to initiate-plan-execute, as well as how to manage people, time, budget, communications, risks and issues to successfully

deliver projects from end-to-end. It covers in detail the entire suite of project management formats needed, and describes in depth how to undertake every activity within the project life cycle.

S. Mukherjee

J-1782 ISBN 978-81-7992-848-6 Rs.395 280p

Project Management for Software Development

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Engineering & Technology

Civil Engineering 49

Computer Science 49

Computer Architecture 50

Networks 50

Programming 50

Electronics/Electrical Engineering 50

Digital Signal Processing 52

Electrical Circuits 51

Instrumentation & Control 52

Mechanical Engineering 53

Engineering Metrology 53

Fluid Mechanics 54

Refrigeration 53

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Civil Engineering

This book presents the fundamental concepts of structural reliability theory and illustrates its application to practical problems. The book introduces the probabilistic

basis of structural reliability and discusses the techniques and methods of evaluating the structural components and systems.

Structural Reliability Analysis & Design

Computer Science

Conquering C++

Sethu Subramanium

This book is intended for those learning C++ from scratch as well as for those who want to refresh concepts in C++. Prior programming knowledge is not required. Examples have been taken from real life to explain object oriented concepts. The book will be useful as a textbook for courses covering C++. Questions frequently asked in exams, viva voce and interviews have also been listed.

Forthcoming

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R. Ranganathan

J-1026 ISBN 81-7224-847-4 Rs.175 456p

Jaico brings you the latest in computer science. their functions are also well-defined and described in an easy-to-read manner. Each chapter in these books contain self-review questions that will help students to self-evaluate their understanding.

Important points are highlighted in these books and the different topics and

Advanced Programming in Java2Updated To J2SE6 with Swing, Servlet and RMI

K. SomasundaramJ-1821 ISBN 978-81-7992-888-2 Rs.495 832p

The book starts with the basic concepts of object oriented programming and a concise introduction to Java language and Java architecture. The classes, inheritance and abstract classes are explained with the help of programs. All chapters contain complete programs with outputs. In addition real life problems are stated and complete programs are given.

Computer Science

This book has been designed f o r t h e c o u r s e o n ‘Fundamentals/Introduction of C o m p u t e r s ’ f o r b o t h u n d e r g r a d u a t e a n d

postgraduate students of all universities in India. It integrates all the basic concepts and latest information about computers.

Computers: Systems & Applications

Sudharshan & Jeyabalan

J-1347 ISBN 81-7992-354-1 Rs.325 512p

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This book presents the theoretical principles, design approaches and practical imp l ement a t i on o f th e computer architecture and

organization. It covers history, theory and practice of computer architecture from a minimalist perspective.

P. Chakraborty

J-1604 ISBN 81-7992-469-6 Rs.325 528p

Computer Architecture and Organization

An Enyclopaedia of Computer Terminology provides useful information about computer terms that are in use every day. This edition includes new terminologies and their definitions.

H.R. Banerjee

J-1563 ISBN 81-7992-594-3 Rs.595 640p

An Encyclopaedia of Computer Terminology

The book starts with the basic concepts of object oriented programming and a concise introduction to Java language and Java architecture. The

classes, inheritance and abstract classes are explained with the help of programs.

K. Somasundaram

J-1424 ISBN 81-7992-417-3 Rs.350 736p

Programming in Java2

A computer network is a system of electronic technologies that are linked in order to share information/resources and exchange files. It allows

electronic communications among individual computers connected by electronic circuitry.

C.R. Sarma

J-1491 ISBN 81-7992-515-3 Rs.275 324p

Computer Networks

Computer Architecture

Networks

This book is designed for the way we learn, and is intended for a one-semester course in “Data Structures & Algorithms in C++”. It includes a solid

introduction to algorithms, an integral part of understanding data structures, and uses C++ syntax and structure in the design of data structures.

Dr. V.V. Muniswamy

Forthcoming

Advanced Data Structures & Algorithms in C++

Programming

This book presents a bold new approach to teaching a class in analog and discrete systems. The study of the subject begins with the basics of systems from

different fields and progresses to show that all these systems can be represented in the same way so the analysis of any system can be carried out using the methods discussed in this book.

Electronics/Electrical Engineering

Rajiv Kapadia

Forthcoming

Signals & Systems

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This book is designed to meet the needs of first year students of degree engineering. It provides a comprehensive coverage of the course, and

includes a large number of worked out examples, theoretical exercises and numerical problems.

M. Kumar, S. Sharma & J. Malhotra

Basic Electrical & Electronics Engineering

The author has used his wide experience and expertise to explain the concepts and fundamentals behind the deve lopment o f ana log

electronic circuits in detail. This book covers the operation of BJT transistor circuits and op-amp circuits.

Shivshankar & Basavaraj

J-1299 ISBN 81-7992-256-1 Rs.350 310p

Electronic Circuits

This book provides a thorough understanding of the basic concepts, principles and techniques involved in circuit analysis. It discusses the classification of elements

constituting an electrical circuit, depending upon the various attributes of these elements.

Murthy & Kamath

J-970 ISBN 81-7224-722-9 Rs.395 790p

Basic Circuit Analysis

Electronics/Electrical Engineering

This book introduces the reader to uncertainty-related issues and illustrates the concept of fuzzy sets and operations in a systematic manner.

Dr. K. Sundareswaran

J-1423 ISBN 81-7992-416-5 Rs.95 120p

A Learner’s Guide to Fuzzy Logic Systems

J-1381 ISBN 81-7992-360-6 Rs.350 596p

Electrical Circuits

This book provides with a comprehensive treatment of the fundamental topics in network theory. The contents of the book are developed in such a manner that the only

prerequisite for a course based on this text is an elementary knowledge of circuit analysis.

Behrouz Peikari

J-1559 ISBN 81-7992-590-0 Rs.325 512p

Fundamentals of Network Analysis & Synthesis

This book covers the basics of the 8051 architecture & embedded systems. It discusses the port system, the registers and the use of stack, external

and internal memory management.

Rajiv Kapadia

J-1344 ISBN 81-7992-313-4 Rs.250 256p

8051 Microcontroller & Embedded Systems

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Electrical Power Systems for Industrial Plants is a unique book covering engineering practices relevant to industrial plants. The book discusses p l a n n i n g , d e s i g n a n d

engineering of electrical power systems and covers all aspects of electrical engineering.

Kamalesh Das

J-1669 ISBN 978-81-7992-721-2 Rs.595 560p

Electrical Power Systems for Industrial Plants

The objective of this book is to help the reader to understand clearly the analysis and the use of digital signal processing systems. Students studying the

subject at the undergraduate level will find this book useful. It will also help the novice who prefers a self-study of the subject.

Kesavamurthy & Iyer

J-1495 ISBN 81-7992-519-6 Rs.375 464p

Digital Signal Processing

Operational Amplifiers & Linear Integrated Circuits is a bold new approach to teaching about linear integrated circuits from a designer’s point of view.

The study begins with the basics of the operational amplifier.

Rajiv Kapadia

J-1531 ISBN 81-7992-561-7 Rs.295 320p

Operational Amplifiers & Linear Integrated Circuits

This book will be useful for all engineering disciplines that have control system courses in their curriculum. The topics included can be covered in two

academic semesters. The main objective of the book is to enable the students to clearly understand the method of solving control system problems.

Sivanandam & Deepa

J-1532 ISBN 81-7992-562-5 Rs.395 790p

Problems & Solutions in Control System Engineering

Digital Signal Processing

Instrumentation & Control

This book is an excellent reference from a theoretical and practical standpoint for any s tudent of eng ineer ing pursuing the study of digital signal-image processing, digital

audio-video processing and pattern recognition.

Manish Pradhan

J-1695 ISBN 978-81-7992-749-6 Rs.375 296p

Digital Signals

Problems & Solutions In Electric Circuit Analysis provides an extensive approach to problem solving in the basic principles of circuit analysis. It

is a knowledge-based book that will help the reader to pursue further study in this discipline.

Sivanandam & Deepa

J-1684 ISBN 978-81-7992-738-0 Rs.495 544p

Problems & Solutions in Electric Circuit Analysis

Electrical Circuits

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Principles of Engineering Metrology explains the salient features in dimensional metrology as per IS and ISO standards methods. It explains

in detail the applications of form, position and orientation of various features with mathematical background and a good number of illustrations.

Rega Rajendra

J-1773 ISBN 978-81-7992-837-0 Rs.495 604p

Principles of Engineering Metrology

This book presents the subjects of mechanical system design and automobile system design, which will help students to design a mechanical system as a

complete machine. It will be useful for students studying at the undergraduate and postgraduate levels.

S.P. Patil

J-1346 ISBN 81-7992-315-0 Rs.350 408p

Mechanical System Design 2nd Edition

This book covers the basics of compressible fluid flow with f l u i d m e c h a n i c s , thermodynamics and heat transfer principles. It discusses

in detail gas dynamics under different flow conditions with and without heat transfer and friction.

M.C. Ramaswamy

J-1594 ISBN 81-7992-621-4 Rs.395 360p

Gas Dynamics & Space Propulsion

The book is aimed for use by industry professionals, training of fresh graduate trainees who enter the profession and need to refer to it. Students doing

their Masters will also find the book useful.

P.P. Date

Forthcoming

Manufacturing Technology

Mechanical Engineering

This book is a complete textbook for undergraduate s tudents in mechanica l engineering and will serve as a reference for postgraduate

students and practicing engineers. The subject material covered in this book contains new topics relevant to the undergraduate curriculums of most universities.

S.S. Thipse

J-1296 ISBN 81-7992-253-7 Rs.375 560p

Refrigeration & Air Conditioning

This book covers various topics o n c o m p u t e r a i d e d manufacturing in simple l a n g u a g e a n d e a s y t o understand diagrams. The topics covered are not only the

traditional areas of CAM but also emerging areas like product data management, product modeling, and features of modern CAD/CAM software.

A. Azad

J-1422 ISBN 81-7992-415-7 Rs.195 168p

Fundamentals of Computer Aided Manufacturing

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The book includes solutions to a wide variety of numerical problems appearing in a diverse array of examinations. The book serves a dual purpose as it

can be used by both students and engineers. It will serve as a textbook for engineering students studying the subject at the undergraduate level, while automotive engineers can use the book as a reference.

S.S. Thipse

J-1739 ISBN 978-81-7992-800-4 Rs.450 788p

Internal Combustion Engines

In this book the subject of fluid mechanics is presented in simple language. It covers the basic theory of fluid mechanics that is required for application

in advanced research in fluid dynamics. The book can be used as a text by students studying the subject at the undergraduate level.

Raja Subramanian

J-1595 ISBN 81-7992-622-2 Rs.375 304p

Fluid Mechanics: Introduction & Applications

This book contains a wealth of information on compressible fluid flow. Some of the topics cove red a re : gove rn ing equations, characteristics,

shock waves, heat transfer, types of compressible fluid flow, expansion waves in Prandtl-Meyer flow, isentropic/quasi one-dimensional compressible fluid flow and also computer programming in compressible fluid flow.

Raja Subramanian

Forthcoming

Compressible Fluid Flow

Fluid Mechanics