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Creating a Common Future: the Keys forSustainable Destinations

April 18, 2013

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Global Shift:

Sustainable Destination Management

Global Initiatives

Destinations

Businesses

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Global Shift: Business as Usual versus

Sustainable Development

Global energy demand isincreasing

The cost of oil is one the rise

GHG emissions are increasing

Global average temperatures areincreasing

Biodiversity is declining

Sense of place and cultural-heritage are being lost

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Increase in greeninvestment

Increase in quantity &quality of jobs in greensectors

Increase in share ofgreen sectors in GDP

Decrease inEnergy/resource use perunit of production

Decrease in CO2 andpollution level/GDP

Decrease in wastefulconsumption

Source: UNEP, The Green Economy and International Environmental Governance

Global Shift: Sustainable Development and the

Greening of Tourism

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Trends in Sustainable Destination Management

Shared Responsibility Assessment

Planning and Policies

Climate Compatible Development

Monitoring and Standards Marketing and Communications

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Shared Responsibility Opportunity: To facilitate collaborationand increase engagement

Sustainable

Destinations

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Assessment

Opportunity: To help destinations understand theircurrent status on the pathway to sustainability.

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Standards and Monitoring

Opportunity: To utilize monitoring solutions based on

global sustainability indicators to identifysustainability risks, monitor trends, and makeinformed decisions.

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Climate Compatible Development

Opportunity: Use less carbon for growth by mainstreaming climate changemitigation, adaptation and resilience in development practice

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Marketing and Communications

Opportunity:To differentiate the destination brand, offer distinguishedproducts, and increase competitiveness.

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Parting Thoughts

Preserving a sense of place is a competitive advantage.

Tourism destinations should be great places to both visit and live. Sustainability is a journey, not a destination. Being sustainable does not guarantee success, but being unsustainable

guarantees failure. Doing nothing is not a strategy.

Collectively, we have all the answers.