World Press Trends 2014

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Print and digital combined are increasing audiences for newspapers globally, but digital revenues are not keeping pace, posing a risk for newspaper businesses and the societies they serve, the annual World Press Trends survey released on June 9th 2014 by the World Association of Newspapers and News Publishers (WAN-IFRA) revealed. Print circulation increased +2 per cent globally in 2013 from a year earlier but declined by -2 per cent over five years. Around 2.5 billion people around the world read newspapers in print and 800 million on digital platforms. Print circulation continues to rise in countries with a growing middle class and relatively low broadband penetration, but long-term structural declines in print circulation continue in mature markets as audiences shift their focus from print to digital. Circulation rose +1.45 per cent in Asia in 2013 from a year earlier and +2.56 per cent in Latin America; it fell -5.29 per cent in North America, -9.94 per cent in Australia and Oceania, -5.20 percent in Europe and -1 per cent in the Middle East and Africa.

Transcript of World Press Trends 2014

  • 2014 WAN-IFRA! 1! WORLD PRESS TRENDS 2014 66th WORLD NEWSPAPER CONGRESS ! TORINO, ITALY9 JUNE 2014! Passionate Principled Purposeful United
  • 2014 WAN-IFRA! 2.5bn! 49% of all adults! read print newspapers! 0.8bn! 46% of all internet users read newspapers ! in digital formats! GLOBAL ! READERSHIP!
  • 2014 WAN-IFRA! NEWSPAPER ! INDUSTRY VALUE ! 102bn! Global consumer and educational book publishing revenues ! 87bn! Global lmed entertainment revenues! 50bn! Global music revenues! 163bn! Global newspaper revenues! Source: PwC Global Entertainment & Media Outlook!
  • 2014 WAN-IFRA! PRINT CIRCULATION! 2% decrease over 5 years and 2% growth over the last year.! PRINTADVERTISING! 13% decrease over 5 years and 6% decrease over the last year.! ! ! DIGITAL CIRCULATION! 2091% increase over 5 years and 60% increase over the last year.! ! DIGADVERTISING! 47% increase over 5 years and 11% increase over the last year.! NEWSPAPER ! INDUSTRY 2013!
  • 2014 WAN-IFRA! We represent news media industry in ! 120 countries! We represent more than ! 18,000 "publications ! 15,000"online sites ! 3,000 "companies! 80 associations! Based in Paris, France, and! Darmstadt, Germany, with! subsidiaries in Singapore and India!
  • 2014 WAN-IFRA! Our Data Partners! Ipsos! RAM! PWC! Local Associations! ComScore! ZenithOptimedia!
  • 2014 WAN-IFRA! WPT Database! WPT Custom Reports! WPT Annual Report! WPT Data is Available through! www.wan-ifra.org/wpt!
  • 2014 WAN-IFRA! World Press Trends 2014! Markets & Revenues! Circulation & Reach! Media Consumption! Advertising!
  • 2014 WAN-IFRA! Global Newspaper Revenue Generation 2013! $78 bn! CIRCULATION REVENUE! $85 bn! ADVERTISING REVENUE! Source: Zenith Optimedia and PwC Global Entertainment & Media Outlook!
  • 2014 WAN-IFRA! Source: Zenith Optimedia and PwC Global Entertainment & Media Outlook! "! Global Newspaper Revenue Generation ! 2009 2013 and 2013-2017 (est.)! 0! 20000! 40000! 60000! 80000! 100000! 120000! 140000! 160000! 180000! 200000! 2008! 2009! 2010! 2011! 2012! 2013! 2014! 2015! 2016! 2017! DIGITAL ADVERTISING! PRINT ADVERTISING! DIGITAL CIRCULATION! PRINT CIRCULATION ! Print still accounts for 93% of newspaper revenues!
  • 2014 WAN-IFRA! Global Daily Print Newspaper Circulation ! 2009 2013! Source: World Press Trends database! Global daily paid and free newspaper unit circulation in million! 548! 537! 527! 522! 534! 0! 100! 200! 300! 400! 500! 600! 2009! 2010! 2011! 2012! 2013!
  • 2014 WAN-IFRA! Daily Newspaper Circulation by Region ! 2009 2013! Source: World Press Trends ! 6,67! 6,26! -10,25! -19,59! -23,02! 7,5! 1,45! 2,56! -5,29! -9,94! -5,2! -1! -30%! -25%! -20%! -15%! -10%! -5%! 0%! 5%! 10%! 15%! 20%! Asia! Latin America! North America! Australia & Oceania! Europe! Middle East and Africa! 5 years change! 1year change! Asia and Latin America continue to enjoy growth in print audiences!
  • 2014 WAN-IFRA! Global Digital Newspaper Circulation ! 2009 2013! Source: World Press Trends database! Global daily digital newspaper paid circulation in millions! 80! 178! 543! 1093! 1753! 0! 200! 400! 600! 800! 1000! 1200! 1400! 1600! 1800! 2000! 2009! 2010! 2011! 2012! 2013! Audiences increasingly ready to pay for content!
  • 2014 WAN-IFRA! 2013 WAN-IFRA Source: ComScore, CHISHOLM analysis.! Global Digital News Audiences 2013-2014 (est)! 660! 812! 0! 100! 200! 300! 400! 500! 600! 700! 800! 900! 2013! 2014! Global digital news audiences grow by 23%!
  • 2014 WAN-IFRA! 2013 WAN-IFRA Source: Comscore, CHISHOLM analysis.! 0! 5! 10! 15! 20! 25! 30! 35! 40! 45! 50! Monthly Unique Visitors ! Average Daily Visitors! Total Visits! Total Pages Viewed ! Total Minutes ! 42,48! 12,77! 5,68! 0,79! 1,10! 46,45! 11,77! 5,82! 0,79! 1,03! 2013! 2014! Global Digital News Audiences 2013-2014 (est)!
  • 2014 WAN-IFRA! Increasing Engagement! .! Increase social media presence to interact with audiences and build brands.! ! Promote upcoming material and provide incentives through database marketing.! ! Improve site navigation and restructure pages based on audience interest,! to encourage increasing page visits.! ! Develop audience knowledge based on past visits to enhance user experience! and increase the time they spend. ! ! Diversify portfolio of products and services to build brand loyalty,! long term relationship with the audience and develop new revenue streams.! ! !
  • 2014 WAN-IFRA! Newspaper Print Advertising Revenues ! 2009 2013! Source: Zenith Optimedia! 80bn! 70bn! 90bn! 100bn! 2009! 97,439! 2010! 2011! 2012! 2013! US$ million at current prices! 84,694!89,866!94,564!96,484! 13% decrease over 5 years!
  • 2014 WAN-IFRA! Newspaper Digital Advertising Revenues ! 2009 2013! Source: PwC Global Entertainment & Media Outlook ! 7bn! 6bn! 8bn! 9bn! 2009! 5,722m! 2010! 2011! 2012! 2013! US$ million at current prices! 8,452m!7,637m!7,017m!6,406m! 47% increase over 5 years!
  • 2014 WAN-IFRA! Newspaper Advertising by Region ! 2009 2013! Source: World Press Trends ! 3,3! -29,6! -17,9! -21,1! -3,2! 3,9! -8,7! -8,2! -1,8! -30%! -25%! -20%! -15%! -10%! -5%! 0%! 5%! 10%! 15%! 20%! Asia and Pacic! Latin America! North America! Europe! Middle East and Africa! 5 years change! 1year change! Latin America continues healthy growth of advertising in the World Cup year !
  • 2014 WAN-IFRA! Global Internet Advertising ! 2009 2013! Source: PwC Global Entertainment & Media Outlook ! GOOGLE AD REVENUE >77%! OF ALL SEARCH $! AND 38% OF GLOBAL INTERNET AD $! 0! 10000! 20000! 30000! 40000! 50000! 60000! 70000! 80000! 2008! 2009! 2010! 2011! 2012! 2013! 2014! 2015! 2016! 2017! internet classied ! display internet ! internet video ! internet search !
  • 2014 WAN-IFRA! Global Advertising Share 2013 ! Source: ZenithOptimedia!
  • 2014 WAN-IFRA! Global Advertising! 2008 2017 (est.) ! Source: ZenithOptimedia and PwC Global Entertainment & Media Outlook! 0! 50000! 100000! 150000! 200000! 250000! 2008! 2009! 2010! 2011! 2012! 2013! 2014! 2015! 2016! 2017! CONSUMER MAGAZINE ! CINEMA ! INTERNET : WIRED AND MOBILE ! NEWSPAPER PUBLISHING ! OUT-OF-HOME ! RADIO ! TELEVISION !
  • 2014 WAN-IFRA! Advertising Trends 2008 - 2013! Mobile and video are the main drivers of the global ad spend growth!
  • 2014 WAN-IFRA! CIRCULATION & REACH! ADVERTISING! DIGITAL SUBSCRIPTIONS! BUSINESS MODELS! NEWSPAPER ! INDUSTRY 2013! 2.5 billion readers in print,! 800,000 on digital! 13% decrease over 5 years and 6% decrease over the last year.! 2091% increase! over 5 years and! 60% increase! over the last year.! Increase digital engagement but dont neglect print! !
  • 2014 WAN-IFRA! World Press Trends 2014! All data is available! on the WPT interactive database ! and through custom made reports at ! http://www.wptdatabase.org/ !