© 2014 WAN-IFRA!

1!

WORLD PRESS TRENDS 2014 66th WORLD NEWSPAPER CONGRESS !TORINO, ITALY9 JUNE 2014!

Passionate    Principled  Purposeful  

United  

© 2014 WAN-IFRA!

2.5bn!49% of all adults!

read print newspapers!

0.8bn!46% of all internet users

read newspapers !in digital formats!

GLOBAL !READERSHIP!

© 2014 WAN-IFRA!

NEWSPAPER !INDUSTRY

VALUE !

102bn!Global consumer and educational book publishing

revenues !

87bn!Global filmed entertainment

revenues!

50bn!Global music

revenues!

163bn!Global newspaper

revenues!

Source: PwC Global Entertainment & Media Outlook!

© 2014 WAN-IFRA!

PRINT CIRCULATION!

2% decrease over 5 years and 2% growth

over the last year.!

PRINT ADVERTISING!

13% decrease over 5 years and 6%

decrease over the last year.!

!!

DIGITAL CIRCULATION!

2091% increase over 5 years and 60%

increase over the last year.!

!

DIG ADVERTISING!

47% increase over 5 years and 11%

increase over the last year.!

NEWSPAPER !INDUSTRY

2013!

© 2014 WAN-IFRA!

We represent news media industry in !120 countries!

We represent more than !18,000 "publications !15,000 "online sites !

3,000 "companies! 80 associations!

Based in Paris, France, and!Darmstadt, Germany, with!subsidiaries in Singapore and India!

© 2014 WAN-IFRA!

Our Data Partners!

Ipsos!

RAM!

PWC!

Local Associations!

ComScore!

ZenithOptimedia!

© 2014 WAN-IFRA!

WPT Database!

WPT Custom Reports!

WPT Annual Report!

WPT Data is Available through!

www.wan-ifra.org/wpt!

© 2014 WAN-IFRA!

World Press Trends 2014!Markets & Revenues!

Circulation & Reach!

Media Consumption!

Advertising!

© 2014 WAN-IFRA!

Global Newspaper Revenue Generation 2013!

$78 bn!CIRCULATION REVENUE!

$85 bn!ADVERTISING REVENUE!

Source: Zenith Optimedia and PwC Global Entertainment & Media Outlook!

© 2014 WAN-IFRA!

Source: Zenith Optimedia and PwC Global Entertainment & Media Outlook!"!

Global Newspaper Revenue Generation !2009 – 2013 and 2013-2017 (est.)!

0!

20000!

40000!

60000!

80000!

100000!

120000!

140000!

160000!

180000!

200000!

2008! 2009! 2010! 2011! 2012! 2013! 2014! 2015! 2016! 2017!

DIGITAL ADVERTISING! PRINT ADVERTISING! DIGITAL CIRCULATION! PRINT CIRCULATION !

Print still accounts for 93% of newspaper revenues!

© 2014 WAN-IFRA!

Global Daily Print Newspaper Circulation !2009 – 2013!

Source: World Press Trends database!

Global daily paid and free newspaper unit circulation in million!

548! 537! 527! 522! 534!

0!

100!

200!

300!

400!

500!

600!

2009! 2010! 2011! 2012! 2013!

© 2014 WAN-IFRA!

Daily Newspaper Circulation by Region !2009 – 2013!

Source: World Press Trends !

6,67! 6,26!

-10,25!

-19,59!-23,02!

7,5!

1,45! 2,56!

-5,29!

-9,94!

-5,2!

-1!

-30%!

-25%!

-20%!

-15%!

-10%!

-5%!

0%!

5%!

10%!

15%!

20%!

Asia! Latin America! North America! Australia & Oceania!

Europe! Middle East and Africa!

5 years change! 1year change!

Asia and Latin America

continue to enjoy growth

in print audiences!

© 2014 WAN-IFRA!

Global Digital Newspaper Circulation !2009 – 2013!

Source: World Press Trends database!

Global daily digital newspaper paid circulation in millions!

80! 178!

543!

1093!

1753!

0!200!400!600!800!

1000!1200!1400!1600!1800!2000!

2009! 2010! 2011! 2012! 2013!

Audiences increasingly ready to pay for content!

© 2014 WAN-IFRA! ©  2013  WAN-­‐IFRA  

Source: ComScore, CHISHOLM analysis.!

Global Digital News Audiences 2013-2014 (est)!

660!

812!

0!

100!

200!

300!

400!

500!

600!

700!

800!

900!

2013! 2014!

Global digital news

audiences grow by

23%!

© 2014 WAN-IFRA! ©  2013  WAN-­‐IFRA  

Source: Comscore, CHISHOLM analysis.!

0!5!

10!15!20!25!30!35!40!45!50!

Monthly Unique Visitors !

Average Daily Visitors!

Total Visits! Total Pages Viewed !

Total Minutes !

42,48!

12,77!

5,68!

0,79! 1,10!

46,45!

11,77!

5,82!

0,79! 1,03!

2013! 2014!

Global Digital News Audiences 2013-2014 (est)!

© 2014 WAN-IFRA!

Increasing Engagement!

.!

Increase social media presence to interact with audiences and build brands.! !Promote upcoming material and provide incentives through database marketing.! !Improve site navigation and restructure pages based on audience interest,!to encourage increasing page visits.! !Develop audience knowledge based on past visits to enhance user experience!and increase the time they spend. !!Diversify portfolio of products and services to build brand loyalty,!long term relationship with the audience and develop new revenue streams.! !!

© 2014 WAN-IFRA!

Newspaper Print Advertising Revenues !2009 – 2013!

Source: Zenith Optimedia!

80bn!

70bn!

90bn!

100bn!

2009!

97,439!

2010! 2011! 2012! 2013!

US$ million at current prices!

84,694!89,866!94,564!96,484!

13% decrease

over 5 years!

© 2014 WAN-IFRA!

Newspaper Digital Advertising Revenues !2009 – 2013!

Source: PwC Global Entertainment & Media Outlook !

7bn!

6bn!

8bn!

9bn!

2009!

5,722m!

2010! 2011! 2012! 2013!

US$ million at current prices!

8,452m!7,637m!7,017m!6,406m!

47% increase

over 5 years!

© 2014 WAN-IFRA!

Newspaper Advertising by Region !2009 – 2013!

Source: World Press Trends !

3,3!

-29,6!

-17,9!-21,1!

-3,2!

3,9!

-8,7! -8,2!

-1,8!

-30%!

-25%!

-20%!

-15%!

-10%!

-5%!

0%!

5%!

10%!

15%!

20%!

Asia and Pacific! Latin America! North America! Europe! Middle East and Africa!

5 years change! 1year change!

Latin America continues

healthy growth of

advertising in the World Cup year !

© 2014 WAN-IFRA!

Global Internet Advertising !2009 – 2013!

Source: PwC Global Entertainment & Media Outlook !

GOOGLE AD REVENUE >77%!

OF ALL SEARCH $!

AND 38% OF GLOBAL INTERNET

AD $!

0!

10000!

20000!

30000!

40000!

50000!

60000!

70000!

80000!

2008! 2009! 2010! 2011! 2012! 2013! 2014! 2015! 2016! 2017!

internet classified ! display internet ! internet video ! internet search !

© 2014 WAN-IFRA!

Global Advertising Share 2013 !

Source: ZenithOptimedia!

© 2014 WAN-IFRA!

Global Advertising!2008 – 2017 (est.) !

Source: ZenithOptimedia and PwC Global Entertainment & Media Outlook!

0!

50000!

100000!

150000!

200000!

250000!

2008! 2009! 2010! 2011! 2012! 2013! 2014! 2015! 2016! 2017!

CONSUMER MAGAZINE ! CINEMA ! INTERNET : WIRED AND MOBILE ! NEWSPAPER PUBLISHING ! OUT-OF-HOME ! RADIO ! TELEVISION !

© 2014 WAN-IFRA!

Advertising Trends 2008 - 2013!

Mobile and video are the main drivers of the global

ad spend growth!

© 2014 WAN-IFRA!

CIRCULATION & REACH! ADVERTISING! DIGITAL

SUBSCRIPTIONS! BUSINESS MODELS!

NEWSPAPER !INDUSTRY

2013!

2.5 billion readers in

print,!800,000 on

digital!

13% decrease over 5 years and 6% decrease over the last year.!

2091% increase!over 5 years and!60% increase!over the last year.!

Increase digital

engagement but don’t

neglect print! !

© 2014 WAN-IFRA!

World Press Trends 2014!

All data is available!on the WPT interactive database !

and through custom made reports at !http://www.wptdatabase.org/ !