World Newspaper Congress and World Editors Forum 2011: Infoslides
World Editors Forum 11: Session Community, Mark Johnson
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18 th WORLD EDITORS FORUM Session: How to build a community around your publication Speaker: Mark Johnson Vienna, Reed Messe Wien Mark your calendar 64 th WORLD NEWSPAPER CONGRESS 19 th WORLD EDITORS FORUM www.wan-ifra.org/kiev2012
Transcript of World Editors Forum 11: Session Community, Mark Johnson
18th WORLD EDITORS FORUM
Session: How to build a community around your publicationSpeaker: Mark Johnson
Vienna, Reed Messe Wien
Mark your calendar
64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM
www.wan-ifra.org/kiev2012
How to build a community around your publicationMark Johnson - @majohnsCommunity Editor, The EconomistWEF Vienna, October 2011
First published in September 1843 to take part in “a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress”.
The Severe Contest
Facebook and Twitter
Facebook and Twitter
An engaging experience
In a single month, economist.com community contributors view six times more pages than the average visitor.
Make it easy
Think beyond the article
Be ambitious
