World Editors Forum 11: Session Looking beyond the article, Marcelo Rech
Transcript of World Editors Forum 11: Session Looking beyond the article, Marcelo Rech
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18th WORLD EDITORS FORUM
Session: Looking beyond the articleTitle: Before Internet and After FacebookSpeakers: Marcelo Rech
Vienna, Reed Messe Wien
Mark your calendar
64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM
www.wan-ifra.org/kiev2012
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Before Internet and After FacebookHow 16 years apart amplified a great report of Zero Hora
Marcelo RechDirector of ContentRBS GROUP - Zero
Hora
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20111995
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• foto de fazenda/pampa)
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• foto de migrantes)
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1995
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2011
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Starting point
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1995 (before
internet)
Reporter: Carlos Wagner.
Story title: Brazil in
Bombachas.
Trip in 1995: 30 000 km, 60
days, with a driver and a
photographer.
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2011 (after facebook)
Reporter Carlos Wagner
Story title
Brazil in Bombachas II
Trip in 2011
18 000 km in 30 days, with a driver
and a photographer/
cameraman
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How it was done
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In 1995, the story was printed 3 weeks after the trip.
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2011 THE DAY THE TRIP STARTED, A PAGE WAS
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1995 Field technology: a notebook, a pair of cameras, hundreds of films.
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2011 FIELD TECHNOLOGY: 2 LAPTOPS, PHONES, 3GS, 2 CAMERAS, 1 DIGITAL TAPE
1 SEMI- PROFESSIONAL
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1995 Migrants astonished to see a representative of Zero Hora so far from home.
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2011 MIGRANTS INTERACTED DAILY, THE ROUTE FOR NEXT
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1995 The reporter took 60 days to interview 200 people.
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2011 AND PREVIOUS ALLOWED THE TO INTERVIEW SAME NUMBER OF IN HALF THE
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1995 60% of the information collected was not used due to lack of newspaper space
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2011 100% OF THE MATERIAL DIFFERENT PLATFORMS. AS A
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1995 Very interesting personal life stories were wasted
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2011 THE PERSONAL STORIES IN BLOGS AND OTHER MULTIMEDIA
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Practical results
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1995 A 28-page series and a book
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2011 A 20-PAGE SERIES, A BOOK
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2011 PROGRAMS FOR A RURAL
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2011
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2011 INTERACTIVE
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2011 FACEBOOK
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2011
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2011 BLOG
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2011 VIDEOS ALONG THE
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2011 10 TWO-MINUTE FOR A RURAL CHANNEL
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2011 A TV (IN PRODUCTION)
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2011 AN ANIMATED PICTURE GALLERY
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2011 AN IPAD APP (IN CONSTRUCTION)
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2011 EVENTS- AN ITINERANT EXHIBITION OF
- A COMPETITION AMONG - EVENTS FOR AUTOGRAPH
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In brief, the comparison between BI and AF:
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In 2011, the report had a much bigger audience – millions all over the country
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2011 THE MUCH MORE
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2011 THE INVESTMENT IN WAS MUCH MORE
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Conclusion
Broader impact, lower cost, better journalism.