Work Like a Network

Manfred Cheng Bob Crozier

Microsoft AIA

Work like a network

Social Journey

AIA’s Experience

The world has become a giant network.

#worklikeanetwork

Faster responses

Personalized service

Better experiences

Your customers expect more.

#worklikeanetwork

#worklikeanetwork

“If the rate of change on the outside exceeds the rate of change on the inside, the end is near."

JACK WELCH

THE RESPONSIVE ORGANIZATION

Learns and responds rapidly through

open communication, experimentation,

and working as a network.

www.theresponsiveorg.com

Work like a network

Listen to conversations

that matter

Adapt and make smarter

decisions

Grow your

business

Seamless social experiences across familiar applications, all delivered

on an enterprise-grade platform

#worklikeanetwork

1 McKinsey, 2012/2013

2 MarketTools, Yammer Business Value Survey, 2013

20-25%

Potential increase in worker

productivity1

71%

Reported increase in knowledge

access speed1

20%

See an improvement in supplier

and partner satisfaction1

70%

Agree that collaboration improves

across remote locations2

Benefits of Work like a network

“Social Enterprise is

implemented 80% through

organization culture and

20% through technology.”

- Gartner, September 2012

Transforming work = culture + technology

20%

Tech

80%

Culture

The Social Journey Define Your Vision

Identify Business Outcomes

Plan to Work Social Launch and Drive Success

Evaluate, Adapt, & Iterate

Effective Community Management

Are the right people involved?

Executive Support & Participation

Will this be an official channel for

collaboration?

Clarity of Purpose

What do you want from your network?

Integrations

Is Yammer connected to your current

platforms?

Leading customers are reimagining their business with enterprise social

Fostering regional

teamwork

Esquel is using collaborative

communication tools to connect

with vendors and partners,

improving regional team

productivity and saving time, money,

and resources.

MetLife adopts new productivity

platform to reduce costs and

improve how its staff serve 90

million customers.

.

Accelerating time-to-

market

Telstra launched a cloud-based

enterprise social platform to provide

a higher level of collaboration,

bringing the first phase to market in

just three months.

Sharing knowledge in

real-time

Empowering employees

to drive impact

British Airways is connecting its

employees worldwide with mobile and

social technologies to enable shared

expertise, increased engagement with

the brand, better business strategies,

and improved service to its customers.

Connections are a commodity, Conversations are invaluable

Bob Crozier

Enterprise Community Manager

> 12,500

85%

18 Business Units

> 2000

80% business v/s 20% social

Getting There – The Journey

Dec 2012

Officially

launched

ESN

June 2014

Decision to

move to

Yammer from

JIVE

September

2014

Migration

Complete &

full go live

WAVE 2.0

2014

Best Business User

Stories reworked

New user stories

specific to Yammer

Next Level:

Education Process

Start at the top – bubble up from bottom

+ 30,500 private messages

With the potential to

become corporate memory

Comparisons are against

3rd Month Target

9500

10000

10500

11000

11500

12000

12500

13000

1 2 3 4

Target Number of Users

Target Actual

104.5%

0

20

40

60

80

100

120

140

160

1 2 3 4

100 Power Users

Target Actual

150%

0

500

1000

1500

2000

2500

3000

3500

4000

4500

1 2 3 4

No of likes per month

Target Actual

113%

4500

5000

5500

6000

1 2 3 4

Average Monthly

Participation

Target Actual

95%

0

50

100

150

200

1 2 3 4

Average Daily

Content Creation

Target Actual

160%

Success Story 1 – Brand Advocacy

600+

150+

13,000+

Success Story 2 – Translation

Success Story 3 – External Networks

26 Networks

32 companies 460 External Partners

Enterprise Social Resource Center

Customer testimonials sharing success

stories with Enterprise Social

Tailored guidance for line-of-business

leads: Executives, HR, IT, Sales,

Marketing, Customer Support

Educational content on the business

value and benefits of Enterprise Social

www.enterprisesocial.com

Learn how social software can help

your business

Scenarios inspire people to work in new ways using Office 365,

along with related communication kits to support adoption.

A four-step approach to drive adoption supported by

downloadable templates and best practices.

Featured adoption communities where you can learn from your

peers and adoption experts.

Helpful resources to learn about other customer stories and

special offers to make it easier to get started.