WordCamp 2010: Blogging for Business
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Transcript of WordCamp 2010: Blogging for Business
Whose Blog Is It Anyway?
8.7.10Amanda & Lauren
http://www.youtube.com/watch?v=wKB7zfopiUA&feature=player_embedded
It looks like improv, but it’s not.
You must have company.
Just start Googling…
Is it funny or is it awkward?
• Will this blog concept reach its intended public?
• Why does it (or will it) matter to them?
• Will they get the joke? (Consider all possible audiences)
Improv Everywhere’s “No Pants Subway Ride”
Energy Company Editorial CalendarJanuary:How is your resolution going? Check your AC, spring is coming!
July:Fourth of July Safety TipsVacation Season Hurricane Season
February:Love your environment promo
August: Moving SeasonVacation Season Hurricane Season
March:March Madness - Mad for Saving!Spring / Summer Energy Saving Tips
September:Hurricane Season Light-up Season
April:Fun ways to save with the familySpring / Summer Energy Saving Tips
October:“Scary energy facts” Hurricane Season Light-up Season
May:Moving SeasonVacation Season
November:Hurricane Season Light-up Season Holiday energy saving tips
June:Moving SeasonVacation Season Gearing up for Hurricane Season
December: Make an energy saving resolution!!Have a “Resolution” YouTube ContestHolidays sales push
Your audience can tune in at any time!Consistency shows you have the resources and
commitment to serve your public.
Season Five on LOST
mothership approach vs. spinoffs
Voice
Content – Who will carry the torch?
Content – Who will carry the torch?
MMI Editorial Calendar
Promotion
Promotion
It’s not improv.
• Research• Define audience• Build consensus and support• Establish voice• Plan for content and contribution• Connect and promote
Don’t just stand pantless in the subway for no reason.