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Blogging Basics

WordCamp Miami 2012University of Miami

+My story …

+I just gave birth to a WP site LOL …

+Let’s define ‘blog’

+Publishing is nothing new …

+It’s no longer just a ‘web log’ …

It’s an empty vessel for self-publishing.

It’s a content management system.

Put something in it, nurture it and let it grow.

+Editorial: Voice

+Everyone has a voice …

Be patient. A crying baby isn’t an opera singer just yet.

All writing is persuasion. Learn the art of rhetoric.

What are you selling and to whom?

+You’re not a blogger …

+You’re a publisher!

Content is KING. Design is QUEEN. They sleep together and wear many hats: publisher, editor, writer and designer.

Less is more. Form follows function.

+Editorial keeps you sane …

Select topics.

Create an editorial calendar.

Write catchy headlines.

Be SEO aware but channel creativity first.

Know your FTC blogger disclosure rules.

+zOMG microblogging …

Know when and how much to say.

Use social networks to enhance your content.

140 characters on Twitter goes a long way.

Go mobile!

+Resources

problogger.net

southfloridadailyblog.blogspot.com

vizred.com

+Workshops & Consultation

beachbombshell@gmail.com