Women In Advertising: The Good, The Bad and The Ugly
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Transcript of Women In Advertising: The Good, The Bad and The Ugly
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Women In Advertising: The Good, The Bad
& The Ugly
#WomenInAds
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Happy International Women’s Day
#BeBoldForChange
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@yellif
Daniele Fiandaa Co-founder
Token Man & Creative Social
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Token Man is an initiative to give men a better understanding of
the challenges women face when in the minority
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So far we have interviewed 20 CEOs from the creative and
media industries
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Unconscious Bias
The Key Issues
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Parental Leave
Unconscious Bias
The Key Issues
Gender Pay Gap
Men’s Resistance to Change
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Funny1% 2% 3%
Intelligent Leaders
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of women feel alienated by advertising
70% 91%say advertisers
don’t understand them
(*source: Greenfield Online for Arnold’s Women’s Insight Team)
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Uplift12%
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“This is not a moral issue, it's an economic issue. We will create better advertising if we create advertising that is more progressive
and start challenging those stereotypes.”
Keith Weed, CMO, Unilever
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@thewordbaker @Baileyology
Ali Hanan Founder
Creative Equals
Nick Bailey Chairman & CCO
Dingo Bill
@johnrudaizky
Laura Jordan Bambach Creative Partner
Mr President
@laurajaybee
John Rudaizky Global Brand Leader
EY
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What question would you like to ask our
speakers?
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The Good
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The Bad
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The Ugly
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@thewordbaker @Baileyology
Ali Hanan Founder
Creative Equals
Nick Bailey Chairman & CCO
Dingo Bill
@johnrudaizky
Laura Jordan Bambach Creative Partner
Mr President
@laurajaybee
John Rudaizky Global Brand Leader
EY
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