The Good, Bad and Ugly
description
Transcript of The Good, Bad and Ugly
The Good, Bad and Ugly
The Good (The Creative)
The showing personality/having fun
NYTimes review: “The tweets we wrote that produce the “ZOMG!” moments aren’t always our greatest hits in terms of clickthrough or engagement. But finding the right opportunities to veer away from our institutional voice helps leaven our daily coverage of news and creates different kinds of memorable moments that readers enjoy.
The Interesting (with visual)
Compare these two
But the NYTimes review of its Twitter found:
“Not every good or successful tweet requires an embedded photo. Sometimes the 22 characters taken up by a photo might be better used to write a more interesting tweet. And sometimes the additional engagement generated by adding a photo — retweets, likes, and replies — yields little additional clickthrough to NYTimes.com.”
The intriguing question/the startling stat (but don’t overuse)
You must try to be creative; it’s not really a lead
The quote
The leaving enough room for RT comments
Don’t use all 140 characters (117 if a link)
Kudos for a RT
First on the scene with a good hashtag
And responding to mentions
Remember, sharing information is the No. 1 tweet that gets retweeted
Saving characters by using a URL shortener … if not
The Bad (The Repeat Offender)
If your tweet is this:
Your lead shouldn’t be this
Even the Washington Post does it
But the NYTimes recently challenged this notion
On a daily basis we publish many articles that need an alternative approach to attract readers that might come to us from social media. But there are also a significant number of instances where we shouldn’t try too hard to write a great tweet when other skilled journalists in our newsroom have already written one in the form of a headline.
The so overused !
The hashtag regurgitator
Actually professionals are using fewer hashtags
“Now, people have gotten a lot closer to using them for their original purpose — classification used to group overarching topics with lasting impact, like #BlackLivesMatter. It’s really about cataloguing conversation.”
No more than three hashtags per tweet. And they need to mean something, be searchable. (My pet peeve: #yummy)
Make sure your hashtag is very clear to all
So if you saw #WTFSEPT ….
Some funny hashtag etiquette
Check to make sure if a hashtag is already in use/what it means, etc.
Hashtags.org and Twubs, for example
There is no set where to place them; in fact, a lot of debate still about them in general
But it can be just as bad NOT to use a hashtag
The Ugly(Here’s my latest & Please share)
Here’s my latest blog post
The lump tweeter
It doesn’t look professional
You should use proper grammar, spelling and capitalization when possible: study.
From our friends at Buzzfeed
You always tweet the same things
*You can tweet your blog, but don’t just tweet your blog.
Instead:
• Retweet others• Share articles• Stand alone comments• Preview events• Pass along funny tweets • Remember all those uses of social media from
Day 2!