WOM UK Membership Benefits
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ASSOCIATION About WOM UK WOM UK is the independent trade organisa- tion representing the word of mouth market- ing industry within the UK and is partnered with WOMMA in the US. Our remit covers for key areas: Education; Thought Leader- ship; Best Practice & Ethics; and Measure- ment & Metrics. Our activities include events, workshops, networking forums, research, intellectual capital development and public relations. Our membership embraces a wide range of organisations from brands, creative agencies and research firms through to individuals, charities and data bureaus. We’re here to help whether you’re completely new to WOM and looking to understand an industry often obscured by buzzwords, or a specialist eager to challenge and clarify your thoughts and practices around effective WOM. We’re passionate about the ethical and professional integrity, proven effectiveness and ongoing innovation of the word of mouth industry, and we’re proud that our logo has come to represent this approach. Wherever you see the WOM UK logo displayed, you can trust that the agency, company or indi- vidual in question abides by the WOM UK/ WOMMA best practice and ethics code. You need to be a fully paid member of WOM UK to display our logo. Education: WOM UK’s role is to educate the UK’s marketing sector and their clients about the very real benefits of word of mouth marketing (WOMM), and to provide a forum to showcase cutting edge creative, academic and strategic thinking. Everything is geared towards helping marketers and businesses actively amplify, measure and learn from conversations with their customers. Thought Leadership: We are the public voice of word of mouth marketing within the UK and the ‘go to’ organisation for individuals or organisations seeking expert advice on all aspects of WOMM. Our members make up some of the UK marketing industry’s most dynamic and forward thinking individuals and our collective research, case studies and experi- ence represent the front line of WOMM intelligence and innova- tion in the country. Best Practice and Ethics: To the members of WOM UK, WOMM is centred around overturning the power imbalance between brands and consumers and establishing two-way dialogue and lasting advocacy through shared passions. The definition and promotion of best practices and ethics within the WOMM industry is an ongoing process, and WOM UK helps marketers learn how to weave WOMM into their strategy in an effective, ethical and sustained way by giving them access to the knowledge and experi- ence of the best in the business. Measurements and Metrics: Our members have stepped up to corral complex concepts into industry-wide standards and metrics, demonstrating real ROI in order to underpin the commercial viability of WOMM. In tandem with WOMMA, our sister organisation in the US, we are creating the trackability and accountability that are es- sential for a healthy and sustainable market. An introduction to What We Do Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising – Nielsen Global Online Consumer Survey 01
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A whole lot of very good reasons why you should join WOM UK. Very, very good reasons. What are you waiting for? Email [email protected] and join us today.
Transcript of WOM UK Membership Benefits
A S S O C I A T I O N
About WOM UKWOM UK is the independent trade organisa-tion representing the word of mouth market-ing industry within the UK and is partnered with WOMMA in the US. Our remit covers for key areas: Education; Thought Leader-ship; Best Practice & Ethics; and Measure-ment & Metrics.
Our activities include events, workshops, networking forums, research, intellectual capital development and public relations. Our membership embraces a wide range of organisations from brands, creative agencies and research firms through to individuals, charities and data bureaus. We’re here to help whether you’re completely new to WOM and looking to understand an industry often obscured by buzzwords, or a specialist eager to challenge and clarify your thoughts and practices around effective WOM.
We’re passionate about the ethical and professional integrity, proven effectiveness and ongoing innovation of the word of mouth industry, and we’re proud that our logo has come to represent this approach. Wherever you see the WOM UK logo displayed, you can trust that the agency, company or indi-vidual in question abides by the WOM UK/WOMMA best practice and ethics code. You need to be a fully paid member of WOM UK to display our logo.
Education: WOM UK’s role is to educate the UK’s marketing sector and their clients about the very real benefits of word of mouth marketing (WOMM), and to provide a forum to showcase cutting edge creative, academic and strategic thinking. Everything is geared towards helping marketers and businesses actively amplify, measure and learn from conversations with their customers.
Thought Leadership: We are the public voice of word of mouth marketing within the UK and the ‘go to’ organisation for individuals or organisations seeking expert advice on all aspects of WOMM. Our members make up some of the UK marketing industry’s most dynamic and forward thinking individuals and our collective research, case studies and experi-ence represent the front line of WOMM intelligence and innova-tion in the country.
Best Practice and Ethics: To the members of WOM UK, WOMM is centred around overturning the power imbalance between brands and consumers and establishing two-way dialogue and lasting advocacy through shared passions. The definition and promotion of best practices and ethics within the WOMM industry is an ongoing process, and WOM UK helps marketers learn how to weave WOMM into their strategy in an effective, ethical and sustained way by giving them access to the knowledge and experi-ence of the best in the business.
Measurements and Metrics: Our members have stepped up to corral complex concepts into industry-wide standards and metrics, demonstrating real ROI in order to underpin the commercial viability of WOMM. In tandem with WOMMA, our sister organisation in the US, we are creating the trackability and accountability that are es-sential for a healthy and sustainable market.
An introduction to
What We Do
Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising – Nielsen Global Online Consumer Survey
01
MembershipBecoming a member of WOM UK gives you instant access to the best, most effective and most innovative WOM thinkers and practitioners in the UK. We supply you with a continually refreshed bank of research, case studies and insights, and our programme of events, workshops and networking sessions provides our members with deep professional and ethical development.
Whether you’re completely new to WOM and looking to understand the industry, or a specialist eager to challenge and clarify your thoughts and practices around effective WOM, we aim to give you everything you need to stay at the frontline of the marketing revolution. Check out our membership levels and talk to us about how we can help you get the most out of our network.
Governing Member (£5,000 p.a.)- Regular WOM UK newsletters with priority
booking for all events and workshops- Free attendance at all WOM UK events for
five individuals - including monthly ‘Espres-so Briefing’ from top WOM practitioners, monthly ‘WOM Thought Leader’ network-ing event, and other one-off workshops and training sessions
- Five personal WOM training sessions tai-lored to your needs and delivered to your team by different members of the Council – the top WOM practitioners in the UK
- Personal WOM Email Consultancy service from the President and Council, giving you unprecedented daily access to personal advice from the leading WOM specialists
- Exclusive access to all WOM UK and WOMMA research and case study librar-ies for 10 named individuals
- Access to online WOM UK member forum to seek and share questions, ideas and advice
- Can broadcast affiliation with WOM UK/WOMMA best practice and ethics code by displaying logo on your website
- Your company featured on WOM UK blog in a full profile
- Offered regular guest post slots on WOM UK blog
- Your own WOM training services offered through WOM UK
- Priority access to sponsorship opportunities
Standard Member (£1,500 p.a.)- Regular WOM UK newsletters with priority
booking for all events and workshops- Free attendance at monthly Espresso Brief-
ing from top WOM practitioners - Two free places at 3 other WOM UK
events per year - Two personal WOM training sessions
tailored to your needs and delivered to your team and by different members of the Council – the top WOM practitioners in the UK
- Exclusive access to all WOM UK and WOMMA research and case study librar-ies for 5 named individuals
- Access to online WOM UK member forum to seek and share questions, ideas and advice
- Can broadcast affiliation with WOM UK/WOMMA best practice and ethics code by displaying logo on your website
- Featured on WOM UK blog in a full profile- Access to sponsorship opportunities
SME Member (£500 p.a.)- Regular WOM UK newsletters with priority
booking for all events and workshops- Free attendance at monthly Espresso Brief-
ing from top WOM practitioners - One free place at 1 other WOM UK event
per year- Exclusive access to all WOM UK and
WOMMA research and case study librar-ies for 3 named individuals
- Access to online WOM UK member forum to seek and share questions, ideas and advice
- Can broadcast affiliation with WOM UK/WOMMA best practice and ethics code by displaying logo on your website
- Access to sponsorship opportunities
Individual Member (£350 p.a.)- Regular WOM UK newsletters with priority
booking for all events and workshops- Free attendance to monthly Espresso Brief-
ing from top WOM practitioners - Exclusive access to all WOM UK and
WOMMA research and case study librar-ies for 1 named individual
- Access to online WOM UK member forum to seek and share questions, ideas and advice
- Can broadcast affiliation with WOM UK/WOMMA best practice and ethics code by displaying logo on your website
Associate Member (free)- For charities, students and other special
cases - Regular WOM UK newsletters with priority
booking for all events and workshops- Free attendance to monthly Espresso Brief-
ing from top WOM practitioners - Affiliation with WOM UK/WOMMA best
practice and ethics code by displaying logo on your website
A S S O C I A T I O N
of people trust word of mouth as the best source of new product ideas – GfK/NOP / Roper
of people find word-of-mouth brand recommendations either highly or fairly credible – Keller Fay Group
How to JoinWe’d love to hear from you, whether you’d like to join WOM UK, offer spon-sorship, speak at or attend one of our events, or simply find out more.
For all enquiries please contact Julian Ferguson on [email protected], 02032864145 or 07921051282.
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