Emanuel Rosen: Contagious Products

Direct mail, meet word of mouth

Breast Cancer Care and social media

Keller Fay on UK word of mouth for WOMMA UK/IPA

How Braun used wom to drive brand strategy.ppt

Barak Libai lecture WIM UK April 2010

YouthNet and 1000Heads showcase how they used WOM to put sex and drink on the agenda

Reevoo: why brands are choosing independent consumer reviews

WOM UK Membership Benefits

Medecins Sans Frontiers harness word of mouth