MARKETING Strategy|Design|Execution

MARKETING Strategy|Design|Execution

Strategiccustomer + market researchmarket action planningproject concept + developmentproduct launch programscorporate communicationscustomer experience architecturepartnership + channel development

Tacticaladvertising + direct mail campaignsrelationship + data-driven marketingattraction + retention programspublic relations + media relationsbrand development + management

Creativecontent developmentweb + interactive designenvironmental / PoP designproduct and package designprint advertising and collateralsales + business development systemstechnical, editorial and promotional copywriting

Managementteam development + leadershipbriefs, budgets, timelines + proposalsperformance tracking + evaluationcross-departmental collaborationchange management + planning

Integrated marketing is more than great parts. It’s parts that work great together. With each other and with other business processes.

Having executed in a variety of creative and marketing roles, I am a versatile and valuable asset with the focus and experience to deliver parts and programs that integrate easily and synchronize with a company and its sales and executive teams.

telephone 949.375.7033 email timwolfe10@yahoo.com

Brand LaptopBattery One

Concepts

Brand QwicKey

Concepts

Brand Shelby Gray

Concepts

Brand MagneSafe

Concepts

Brand US Capital

Concepts

Brand Various

Web LaptopBattery One

LaptopBatteryOne.com

LaptopBatteryOne.com competes in the price- and convenience-driven business of delivering replacement and upgrade batteries. To succeed, extensive research was done to create an efficient navigation and architecture for connecting customer to the right product. A streamlined purchase experience represented a value comparable to superior warranties and expedited/discounted shipping for converting and retaining customers.

Web MagTek

MagTek.com

MagTek represents several differentiated divisions targeting financial institutions with a variety of banking security and electronic transaction products and solutions. The site needed to allow visitors to differentiate these categories and deliver an experience information targeted towards maintaining relationships.

Web QwicKey

QwicKey.com

QwicKey targets online consumers with a simple offer: convenient access and secure storage of all your personal and financial data to make online shopping faster, easier and safer. The website needed to mirror that promised experience and complete the process of moving potential customers from interest through purchase and use.

Collateral Visual Appliances

Specification Sheet

Collateral US Capital

Automotive Promotion Program

Collateral MagTek

MagTek Catalog System

Collateral Regent Bond

Regent Bond Rug Catalog

Packaging HerbalGen X

Detoximax Packaging

Packaging QwicKey

QwicKey Packaging

Packaging Jana Alayra

Alayra Christmas CD

Elements MagTek

MagTek Tradeshow Elements

Secure Instant Card IssuanceSecure Instant Card PersonalizationSecure Teller TransactionsSecure ATM TransactionsSecure Card ReadingSecure Remote DepositSecure On-Line Sign-On and Password Protection

INSTANT CARDISSUANCE

INSTANTCARD

PERSONALIZATION

TELLERTRANSACTIONS

ATMTRANSACTIONS

CARDREADINGREMOTEDEPOSIT

ONLINESIGN ON /

PASSWORDPROTECTION

Advertising Harold Steven’s

Harold Steven’s Frontage

Advertising Glabman

Glabman “Definitions” Advertising

Advertising Jana Alayra

Glabman “for Kids” Advertising

Advertising Due Process

Due Process “Public Access” Advertising

To the trade

had a little accident.

No one cried.

Advertising Visual Appliances

Visualization MagTek

IngeTrust Visualization

Securing credit card data is a complicated process. To create customers for its IngeTrust process, MagTek needed a way to make the complicated easy to appreciate and compelling.

The right visual gave customers allowed potential customers to see that process and gave MagTek executives an effective reference to show how it protected data and merchants from abuse not just at the point of purchase but throughout the internal transfer of information to banking institutions.

Presentation Brawn Consulting

Tech Academy

Brawn Consulting is an undisputed leader in Audio Visual marketing and education, training executives and sales staffs for most of the leading manufacturers and systems integrators. They needed to connect their extensive educational programs (branded educational product eventually known as Tech Academy) which imparted key concepts with a mix of visual, verbal and text cues most likely to “stick” in the minds of executives.

Focus on what you can do, not what you are.

Copy Permantec

Permantec Performance Management Software

Performance management companies tend to focus on solutions and promises in copy; solutions and promises that blur with the similarities. However, the value of performance management is often the questions it answers, especially for the stakeholders who play the biggest role in selecting performance management service and product providers. The copy framed the biggest frustrations and desires as questions where Permantec’s Pathfinder system could deliver a superior experience.

It’s 2 in the morning....on a Saturday.

Do you know where your departments are?

Does every manager in your company know the status of every project and goal? for every subordinate department and every direct report? at any time and from any location? without having to ask for a report or meeting?

Does your performance evaluation system focus and motivate your staff on a daily basis? or is it a report waiting for some future review?

Does every employee have meaningful ways to contribute to the company’s success beyond their primary job responsibilities? without you having to remind them (or even ask them)?

Pathfinder is a secure, web-based performance management system that transforms company, department and personal goals into action, not reports. A system that gives you real time information you can access anytime and anywhere. Even at two in the morning on a weekend when you’re looking for peace of mind.

Copy Visual Appliances

Executive Brief

Visual Appliances needed a factual document that would provide potential partners, investors and customers with a concise “snapshot” of the company, its accomplishments and capabilities and projections for both the company and its industry.

Visual Appliances (VAI) can transform any wall into a revenue generator, branding and advertising opportunity, point-of-contact and sale and, thanks to proprietary technology, VAI can deliver digital signage networks and interactive displays at lower landed cost than other OEMs in the emerging digital signage market.

Since inception in November 2005, VAI has developed a “plug and play” modular solution for commercial grade, flat panel display systems. Key milestones include:• Developed patent-pending solutions for image retention, image quality, content transmission, component integration and interactive interfaces.• Produced saleable hardware and software products for key display applications.• Completed successful technical qualifications with Fortune 500 customers.• Secured $2 Million in backlog orders for 2007 delivery• Solidified distribution partnerships with top tier VARs

A Multi Billion Dollar Market with Some Key Growth BarriersThe North American Digital Signage Market is expected to reach $1.35 billion in 2011 (see Analyst inset) with compounded annual growth of over 25%. When advertising revenues are included, projected CAGR jumps to over 65% with an estimated $3.7 billion. Fueling this growth is expanding investment by large companies (see box at right), especially in the retail and hospitality industries, who can justify effort and expenses to even more ambitious programs despite lingering barriers to implementing, managing and profiting from digital signage networks.....

Copy US Capital

Automotive Promotion Program

US Capital needed to quickly connect with automotive dealers who are bombarded with promises of increased traffic and sales on a daily basis and tend to make decisions quickly.

“How is a US Capital Program going to help me?”

US Capital’s promotional card programs do several things that other marketing can’t. From saturation mailing to the latest internet strategy, there are a lot of ways to try filling your showroom.

However, moving cars means bringing the right people in the right way.

US Capital allows you to target your customer with a direct mail offer that is more than pretty pictures. A credit card is something that your customers can touch, can understand and psychologically give more value to than a printed offer. Best of all, the act of filling out the information to activate that card will give your sales organization the financial information at the start of the relationship. Rather than stumbling in the dark, you can save time and sell from a position of strength without being aggressive to get the information you need....

MARKETING Strategy|Design|Execution

Strategiccustomer + market researchmarket action planningproject concept + developmentproduct launch programscorporate communicationscustomer experience architecturepartnership + channel development

Tacticaladvertising + direct mail campaignsrelationship + data-driven marketingattraction + retention programspublic relations + media relationsbrand development + management

Creativecontent developmentweb + interactive designenvironmental / PoP designproduct and package designprint advertising and collateralsales + business development systemstechnical, editorial and promotional copywriting

Managementteam development + leadershipbriefs, budgets, timelines + proposalsperformance tracking + evaluationcross-departmental collaborationchange management + planning telephone 949.375.7033

email timwolfe10@yahoo.com