1

2

3

4

5

Datasource:Taobaodatacenter&CBNdata

80sand90sare1/3ofpopula3onbutcontribu3ngover70%ofonlineshopping

6

Less is more

Value

Diverse

The more the better

Big Brand

Price Past

Now

1 •  People with common grounds get together

Segmentation

2 •  Knowledge •  Visual •  Community

Content

3 •  Better in quality •  Diversity in choices •  Efficiency in searching

Product Build the bridge between the experts and the consumers

7

Penguin Guide

Content E-commerce

Community

•  600+ originalcontentcrea8on

•  Qualityar8clesaboutwine,tea,coffee,beer,food,restaurant,andcityguide

•  Dedicatedteamofeditors,foodscienceexperts,KOLwriters

•  200+SKU•  Selec8veproducts

crossingwine,coffee, tea,beer,andfood

•  Dedicatedteamofsupplychain,logis8cs,andcustomerservices

•  500Kwechatfollowers•  >1millionoverallfollowers•  10+eventseverymonth

8

WineSales•  BestSelling：Within

48hourssold800boNlesofwine

•  Averageselling：200boNlesofwine

Event Highlights

The best global Wine & Dine festival in China Global wine & food recommended by 10 Consulates over 199 exhibitors More than 100,000 visitors Total turnover exceeds 10,000,000 CNY 80 cooperation medias, publicity over 500 times Cover 8,000,000 people

40k

Average sales per booth

100k Vistors

8900k Media value

300k Views via new media

2016 Shanghai Wine & Dine Festival

11

Thank You