William Cox. The State of Bus. Intelligence Many choices among BI providers Big 4 Providers IBM...
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Transcript of William Cox. The State of Bus. Intelligence Many choices among BI providers Big 4 Providers IBM...
![Page 1: William Cox. The State of Bus. Intelligence Many choices among BI providers Big 4 Providers IBM (Cognos) Oracle (Hyperion) Microsoft (Office + SharePoint.](https://reader034.fdocuments.us/reader034/viewer/2022051819/55177db05503463e368b50bb/html5/thumbnails/1.jpg)
BUSINESS INTELLIGENCE
William Cox
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The State of Bus. Intelligence Many choices among BI providers
Big 4 Providers○ IBM (Cognos)○ Oracle (Hyperion)○ Microsoft (Office + SharePoint + SQL Server)○ SAP (Business Objects)
Smaller Providers ○ MicroStrategy○ Information Builders○ QlikView
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Major Vendors
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The State of Bus. Intelligence (Cont.) Architecture Choices
In house servers○ Typically Enterprise Level○ Ability to customize code ○ Usually requires IT staff
Software as a Service (Cloud Based)○ Typically smaller businesses w/o IT Dept.○ Lower total cost of ownership○ Shorter deployment time
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Bus. Intelligence in Action Restaurant Industry
One of the most successful industries to implement business intelligence
Have been using BI for over 10 yearsSome of the most successful include
○ Hardee's ○ Wendy's ○ Ruby Tuesday ○ T.G.I. Friday's
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Bus. Intelligence in Action (Cont.)
Restaurant Industry - UsesBusiness intelligence helps make key
decisions○ Which new products to add○ Which existing products to abandon○ Which underperforming stores to close○ Renegotiating contracts with food suppliers○ Identifying inefficient processes
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Bus. Intelligence in Action (Cont.)
Restaurant Industry – Actual Uses○ Wendy's
Used BI information to decide to accept credit cards- Increased Sales- Average credit card customer spends 35% more
○ Hardee'sDecided to launch Monster Thickburger (Nov 15, 2004)
- Despite increasing health awareness among consumers- Devoted $7M to advertising new burger - Use of BI and launch of new product helped CKE
(Hardee’s parent company avoid bankruptcy)
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Bus. Intelligence in Action (Cont.)
Restaurant Industry – Actual Uses○ Ruby Tuesday
BI identified underperforming Knoxville, TN location- Long wait times were identified as the problem- Restaurant was running at full capacity- Kitchen layout modified - Resulting in a 10% Increased table turnover rate
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Bus. Intelligence & Small Bus.
OptionsMicrosoft BI – (VIDEO)
○ Familiar interface (Based around Excel)○ Most of the infrastructure already exists in many
companies…reducing costsQlikView - PRICING
○ Highly Customizable○ Variety of delivery platforms
DesktopServer
- Supports mobile access (iPhone / Android / Blackberry)
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Bus. Intelligence & Small Bus. (Cont.) Options
MicroStrategy○ Highly Customizable○ Variety of delivery platforms
DesktopServerCloud (Supports iPhone / Android / Blackberry)
KPI Dashboard (VIDEO) (SITE)○ Very Affordable $50 - $500 / Month○ Cloud Infrastructure○ Quick Deployment○ Scalable
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Bus. Intelligence & Small Bus. (Cont.) Options
Microsoft Excel & PowerPivot (Free)○ Familiar interface○ No additional costs○ Limited to relatively small businesses
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QUESTIONS?
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Sources
What is Business Intelligencehttp://
www.cbpp.uaa.alaska.edu/afef/what_is_bi.htm
History of Business Intelligencehttp://www.youtube.com/watch?v=_
1y5jBESLPE
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Sources (Cont.)
Brain Behind the Burgerhttp://
www.cbpp.uaa.alaska.edu/afef/brain_behind_the_burger.htm (http://proquest.umi.com.proxy.consortiumlibrary.org/pqdweb?did=810376221&sid=12&Fmt=3&clientId=23364&RQT=309&VName=PQD )
Microsoft Business Intelligence Solutionhttp://
www.youtube.com/watch?v=KIBsXUOhn0A