The Business Intelligence Stack

Today

ConsolidationSAP buys Business Objects

Oracle acquires Hyperion

IBM acquires Cognos, SPSS

Microsoft acquires ProClarity

Today

Open Source

Jaspersoft

Talend

Pentaho

Change Under Way

• More social computing• Internet, Mobile Devices, Tablets

• More data• Clickstream, user interactions, ip address, email

Web Analytics Is Hot

• Google Analytics• Omniture• Unica• PiWik• AWSStats• phpMyVisits• Open Web Analytics

Web Analytics Overview

• Web analytic tools provide aggregated reporting on:– Content being viewed (page views,

visits, bounce rates)– Time (day, time of day, timeframe

comparisons)– Relationships between content (visitor

paths, referrals)– Actions (goal conversions)

Shortcomings

• Understanding customer behavior• Customer segmentation and analysis• Understanding of individual customers• Predictive analysis

Challenges

• Data Volume!• Cardinality – Measure of number of

unique values for a variable – Low: Gender – two values– High - Search terms - ????

• Web analytics tools provide pre-built cubes that limit analysis

• No ability to do ad-hoc analysis and iterative data exploration

• Best insights come from combining web data with data from other systems

Benefits of a Web Analytics Data Mart

• Ability to combine operational data with web data

• Access to detailed data rather than summary data

• To do:– Ad-hoc and iterative analysis– Predictive analytics– Behavioral analysis and targeting– Segmentation

• And to turn Analytics into Action

Social Media AnalyticsSocial media includes: search engines, social networks, blogs, micro-blogging, vlogs, message boards, podcasts, interactive websites, webcasts, email, instant messaging, SMS and other online venues for community interactions

Look at traffic from Social Media in variety of ways

Categorize Information from Referrers, Rating Services

Gathering information from social media buzz and a brand, company or event

Gather information from social networks,, blogs, influencers

Score information and product intelligence

BI + Social Computing + Cloud

Cloud

BusinessIntelligence

SocialWeb

How Many Spreadsheets & Reports?

How many spreadsheets do you send around your organization using email?

Do we all agree with the numbers?

Do we all know what it means?

What is the perspective by the team?

What if?

Intersection OpportunityGlobal Social Intelligence On Cloud