Contents Proprietary & Confidential © 2008 LogicBlox Inc.

Transaction DB

Data Mining &

Stats

Optimization Modeling

Browser

Enterprise Decision Automation Nightmare

1

App Server

BI DB Browser BI App Server

UI Planning App Server

Planning (future)

OLTP (now)

BI (past)

AJAX- JavaScript, HTML, XML Flash – Actionscript Silverlight - .Net languages JavaFX – JavaFX and Java

J2EE – WebLogic, WebSphere, JBoss, etc in Java Microsoft - .Net languages Netweaver – ABAP + Rules engine

Oracle IBM DB2 Microsoft SQL Server Sun MySQL PostgreSQL

Queries & Views – SQL with DDL, DML, etc.

Stored Procedures – PL/SQL, TSQL, Java, C#, etc.

ETL – Many vendors & programming models

DB’s below + Teradata, Netezza, Vertica, etc.

Excel

Formulas: A3 = B2 – D17

Microstrategy Business Objects Cognos

Hyperion RPAS

SAS Matlab SPSS R

OPL AMPL GAMS

CPLEX DASH COIN-OR ‘homegrown’

Optimization Solver

ESB – Tibco, Seebeyond, etc.

model model

C++

ETL – Many vendors & programming models

model

solver

model

-OR-

rules

Oracle Fusion

SAP NetWeaver

4

A Modest Request

NO MORE COMPONENTS PLEASE!!!

NO MORE THINGS TO GLUE TOGETHER

NO MORE NEW WAYS OF PROGRAMING THINGS

HW IS CHEAP – PROGRAMMERS, OPS PEOPLE, AND CONSULTANTS ARE NOT – WE CAN LIVE WITH SUBOPTIMAL PERFORMANCE RELATIVE TO ANY ONE COMPONENT

The Real World

5

End Users

Power Users

Consultants

Scientists & Statisticians

Application Developers

System Devs

6

Universal Client

(browser)

Universal Server

The Cloud

Something Like This Will Do Nicely

One programming model that is declarative and expressive for everything: • Business Logic • Queries • UI • Machine Learning • Optimization

Throw in DB stuff (out-of-core, parallelization, etc) Make schema changes easy so we can get spreadsheets and get our end-users involved

7

If You Won’t Build It, We Will

We didn’t know any better so we tried it

We picked datalog as the basis of our unifying language – we are making it a proper PL. It has proven amazingly versatile and performant. Everything from boring queries to Monte Carlo simulations.

We let you vary the search algorithm as well as the data structure

We implemented/implementing 3 search algorithms that seem to cover everything we need

We implemented 3 data structures that seem to work well with the 3 search algorithms

We’re in production for 3 Retail, 2 Insurance, 1 Telco, and 1 APM applications (all are very different) and will soon add APM and workforce management

Even holding up for research grade applications like context sensitive program analysis and reconfigurable trust management.

8

Platform-as-a-Service

… and nobody knows that you’re not using Oracle

LogicBlox is only available on the cloud so there are no IT adoption issues