Widyatama.lecture.applied Networking.iv Week03 Mobile Networking

8/9/2019 Widyatama.lecture.applied Networking.iv Week03 Mobile Networking

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Applied Networking-IV (2231114)Lecture Week-3

Mobile Networking Part-3

1818--MarMar--1010 WidyatamaWidyatama UniversityUniversity--InformaticsInformatics 11

Lecture by:Lecture by: Djadja.SardjanaDjadja.Sardjana, S.T., M.M., S.T., M.M.www.slideshare.net/djadjawww.slideshare.net/djadja


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Mobile DeviceMobile Device

1818--MarMar--1010 Widyatama UniversityWidyatama University--InformaticsInformatics 22

The Evolution OfMobile Phones

3m06


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Mobile devicesMobile devicesPager receive only tiny displays simple text

messages

PDA graphical displays character recognition simplified WWW

Laptop/Notebook fully functional standard applicatio

Sensors,embeddedcontrollers

Widyatama UniversityWidyatama University--InformaticsInformatics

performanceperformance

Mobile phones voice, data simple graphical displays

Palmtop tiny keyboard simple versions

of standard applicationswww.scatterweb.net

1818--MarMar--1010 33


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Mobile Device EnvironmentMobile Device Environment

1818--MarMar--1010 44Widyatama UniversityWidyatama University--InformaticsInformatics


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Mobile EcosystemMobile Ecosystem

NetworkMobile Operator

/PAN/WAN

Channels

DistributorsPlatform

OS, Silicon

Devices

OEM/ODM

Integration

Services

SI, SP

Solutions

ISV / IHV


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Mobile Device EcosystemMobile Device Ecosystem

SmartSmartDevices with an OpenDevices with an Open

PlatformPlatform

MobileMobileOperatorOperatorMobileMobile

OperatorOperator

IncreasedIncreased

ProfitabilityProfitability

Access to NewAccess to New

Business PartnersBusiness Partners

EcosystemEcosystem



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Mobile Computing DevicesMobile Computing Devices

personal digital assistant (PDA)personal digital assistant (PDA)

A handheld computer principally used forA handheld computer principally used forpersonal information managementpersonal information management

99--77

InternetInternet--enabled cell phone that can supportenabled cell phone that can supportmobile applicationsmobile applications

BlackberryBlackberry

A handheld device principally used for eA handheld device principally used for e--mailmail

1818--MarMar--1010 Widyatama UniversityWidyatama University--InformaticsInformatics


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Effects of device portabilityEffects of device portability Power consumptionPower consumption

limited computing power, low quality displays, small disks due tolimited computing power, low quality displays, small disks due tolimited battery capacitylimited battery capacity

CPU:CPU: power consumption ~ CVpower consumption ~ CV22ff

C: internal capacity, reduced by integrationC: internal capacity, reduced by integration

V: supply voltage, can be reduced to a certain limitV: supply voltage, can be reduced to a certain limit

f: clock frequency, can be reduced temporallyf: clock frequency, can be reduced temporally

Loss of dataLoss of data

higher probability, has to be included in advance into the designhigher probability, has to be included in advance into the design(e.g., defects, theft)(e.g., defects, theft)

Limited user interfacesLimited user interfaces

compromise between size of fingers and portabilitycompromise between size of fingers and portability

integration of character/voice recognition, abstract symbolsintegration of character/voice recognition, abstract symbols

Limited memoryLimited memory

limited value of mass memories with moving partslimited value of mass memories with moving parts

flashflash--memory or ? as alternativememory or ? as alternative



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Mobile Device GrowthMobile Device Growth



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Mobile Device StrategyMobile Device Strategy

Smart Device FocusSmart Device Focus

FamiliarFamiliar ApplicationxApplicationx

Standards Based, Rich APIsStandards Based, Rich APIs

Pocket PCPocket PC

Best Wireless PlatformBest Wireless Platform Extensible & FlexibleExtensible & Flexible

PDAPDASmartphoneSmartphone



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Mobile Data OpportunityMobile Data Opportunity

Redefines the PC and mobile experiencesRedefines the PC and mobile experiences



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Mobile Device SubscribersMobile Device Subscribers



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Handset for Mobile VideoHandset for Mobile Video



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Handset with WiHandset with Wi--FiFi



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Mobile DeviceMobile DeviceEvolutionEvolution

Moores Law is in effectMoores Law is in effect

Consumer demand is drivinConsumer demand is drivin

Mobile

Evolution3m06

innovationinnovation

Current mobile deviceCurrent mobile deviceecosystem is generatingecosystem is generatingmore opportunitiesmore opportunities enhancing value andenhancing value andproductivityproductivity



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Maturity of Mobile Apps/Services Mobile Data: From gimmick to lifestyle changingMobile Data: From gimmick to lifestyle changing

33rdrd

Party Innovation requires an Open mentalityParty Innovation requires an Open mentality Operator must be positioned to meet customer needsOperator must be positioned to meet customer needs



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Trends: devicesTrends: devices End user wants the my-service-anywhere experience

New intelligent & powerful device classes already start to support this goal

Fixed Mobile Convergencedriven by disruptive wirelessaccess technologies

DATA

CENT

RIC


Voice/Data

Convergence and CTIby leveraging Internet as

Platform

Voice/DataConvergence with multimode

broadband mobile access

Fixed Mobile Convergencedriven by operators service

offering innovationsVOICECENTRIC

mobility requirementslow high

UpcomingDevice Classes


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Converged DevicesConverged Devices

PCsTVs

MobilePDAs

DATA

U comin

End user wantsthe my-service-anywhereexperience

New intelligent &

powerful deviceclasses alreadystart to supportthis goal

FixedPhones

MobilePhones

FIXED

VOICE

MOBILEDeviceClasses



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[Mobile Device[Mobile Device An Important Market Segment for WLAN]An Important Market Segment for WLAN]

Date:Date: 20092009--0404--0909

Name Affiliations Address Phone email

Chunhui Allan Samsun 75 W. Plumeria Dr. +1-408- [email protected]

Authors:

April 2009April 2009 C Zhu, YS Kim / SamsungC Zhu, YS Kim / Samsung SlideSlide 1919

Zhu Electronics San Jose, CA 95131

USA

544-5667

Youngsoo Kim Samsung

Electronics

Mt. 14-1 Nongseo-Ri,

Giheung-Eup,

Yongin-Si, Gyeonggi-

Do, Korea 449-712

+82-31-

280-9614

[email protected]


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OutlineOutline Some numbersSome numbers

Looking beyond the numbersLooking beyond the numbers

Emerging WiEmerging Wi--Fi applications onFi applications on


mo e porta e ev cesmo e porta e ev ces SummarySummary


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$1,000,000,000,000$1,000,000,000,000



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$1 Trillion Mobile Industry$1 Trillion Mobile Industry

To compare,To compare,

The print (book, newspaper, magazine) +The print (book, newspaper, magazine) +


broadcasting industry (radio, TV): ~0.5 Tbroadcasting industry (radio, TV): ~0.5 T The advertising industry: ~0.5 TThe advertising industry: ~0.5 T

The beverages industry: < 1 TThe beverages industry: < 1 T

The food industry: ~1 TThe food industry: ~1 T The car industry: >1 TThe car industry: >1 T

Japan GDP: 4.5 TJapan GDP: 4.5 T

USA GDP: 14 TUSA GDP: 14 T

Breaking down the number:

Service: ~ 800 Billion

Handset: >150 BillionNWK equipment: < 50 Billion

Source: Trillion with a T, the Newest Giant Industry has Arrived: the Money and Meaning of Mobile

(12/10/2008), by Tomi T Ahonen


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4,000,000,0004,000,000,000



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4 Billion Mobile Phone Subscription4 Billion Mobile Phone Subscription That is 60% of the population on the planetThat is 60% of the population on the planet

To compareTo compare There are 800 million cable/satellite TVThere are 800 million cable/satellite TV

subscriptions.subscriptions. There are 850 million cars.There are 850 million cars. There are 950 million personal computers.There are 950 million personal computers.

2008 Data:

the global mobilephone shipmentwas totaled at1.213 billion.


There are 1.2 billion fixed landline phones.There are 1.2 billion fixed landline phones.

There are 1.2 billion people use email.There are 1.2 billion people use email. There are 1.3 billion internet users.There are 1.3 billion internet users. There are 1.4 billion television sets on the planetThere are 1.4 billion television sets on the planet There are 1.5 billion unique credit card holdersThere are 1.5 billion unique credit card holders

Note:Note: 1/3 of the mobile phone owners has two or more1/3 of the mobile phone owners has two or more

mobile subscriptions. So themobile subscriptions. So the unique mobile phoneunique mobile phoneowners is 3.05 billionowners is 3.05 billion (46% of the planet's(46% of the planet'spopulation)population)

the total sales ofnew personalcomputers, laptopsand desktops, isabout 270 million

Source:ResearchInChina

Source: Trillion with a T, the Newest Giant Industry has Arrived: the Money and Meaning of Mobile

(12/10/2008), by Tomi T Ahonen


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141,000,000141,000,000



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141 Million Wi141 Million Wi--Fi Phones in 2009Fi Phones in 2009 This number in 2008 is 56 million, an increase of 52 percent from 2007This number in 2008 is 56 million, an increase of 52 percent from 2007

(source: WFA).(source: WFA). If realized, it would be an increase of 152% over the 2008 number.If realized, it would be an increase of 152% over the 2008 number.

Cellular-Wi-Fi Phone

56m +52%


(source: 2009 numbers predicted by ABI Research, 2008 numbers from WFA and In-Stat).

Stationary CE

(48m, +51%)

Portable CE

(71m, +33%)

Notebook

(144m, +23%)

44 percent of smart

phones currently haveWi-Fi (Feb. 2009)

This number will growto

300 mln by 2011,and 520 mln by 2014(90% of the smartphones will have Wi-Fi)

37.2%

18.4%

.

12.4%

WiFi chip shipments of 2008


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Global Mobile Phone Shipment and OverallGlobal Mobile Phone Shipment and Overall

Proportion of Smart Phone, 2007Proportion of Smart Phone, 2007--2012E2012E

Data from ABIResearch:


Global Smart Phone Market & Industry Chain Report, 2008-2009http://www.researchinchina.com/Htmls/Report/2009/5644.html

smart phones willgrow from around10% of the totalhandset market in2007 to 31% of themarket in 2013


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The Growing SmartphoneThe Growing Smartphone

SectorSector

Converged MobileDevices

aka smart phones, a subset of mobile

April 2009April 2009 C Zhu, YS Kim / SamsungC Zhu, YS Kim / Samsung SlideSlide 2828Source: IDC Worldwide Quarterly Mobile Phone Tracker, March 2009

,

mobile devicesfeature a high-leveloperating system thatenable the device torun third-partyapplications inaddition to voicetelephony.


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What is driving it?What is driving it?

The consumers love itThe consumers love it 77% of users of Wi77% of users of Wi--FiFi--enabled mobile phones are completely orenabled mobile phones are completely or

very satisfied with their devicevery satisfied with their device a higher rate of satisfaction than that reported by users of mobilea higher rate of satisfaction than that reported by users of mobile

phones without Wiphones without Wi--Fi.Fi.

74 ercent of eo le who have Wi74 ercent of eo le who have Wi--Fi on their mobile hone use itFi on their mobile hone use it


77 percent say they will seek Wi77 percent say they will seek Wi--Fi in their next phone as well.Fi in their next phone as well. Users of phones with WiUsers of phones with Wi--Fi say they like their phone twice as muchFi say they like their phone twice as much

as those who have phones without Wias those who have phones without Wi--Fi.Fi.

The manufacturers like itThe manufacturers like it

""The surprising thing in the survey is that WiThe surprising thing in the survey is that Wi--Fi ends up beingFi ends up beinga growth driver for the smart phonea growth driver for the smart phone," (Edgar Figueroa, WFA)," (Edgar Figueroa, WFA)

Data based on ABI survey done in February 2009: 1,000 U.S. mobile phone users between the

ages of 18 and 59. Sample error was + or - 3.08 percent.


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What is driving it?What is driving it? Even the carriers like it !Even the carriers like it !

Carriers tend to agree that WiCarriers tend to agree that Wi--Fi is complementary to other networks,Fi is complementary to other networks,

including 3G and 4G cellular.including 3G and 4G cellular. As flat rate data plans increase, wireless operators can leverage WiAs flat rate data plans increase, wireless operators can leverage Wi--FiFi

capable handsets tocapable handsets to offload data intensive applications (act as an unlicensed femtocell),offload data intensive applications (act as an unlicensed femtocell),


,,

improve inimprove in--building coverage, andbuilding coverage, and offer new services to new marketsoffer new services to new markets

entice new subscribers and reduce turnover (e.g. ATT and Tentice new subscribers and reduce turnover (e.g. ATT and T--mobile)mobile)

it is clear that Wiit is clear that Wi--Fi offers a competitive advantage for bothFi offers a competitive advantage for both

manufacturers and carriers. A growing number of carriersmanufacturers and carriers. A growing number of carriersworldwide have included Wiworldwide have included Wi--Fi phones in their offering, and all ofFi phones in their offering, and all ofthe major handset makers now include the technology in theirthe major handset makers now include the technology in theirflagship products."flagship products."

Michael Morgan, industry analyst, ABI ResearchMichael Morgan, industry analyst, ABI Research


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What does WiWhat does Wi--Fi do for MobileFi do for MobilePhone?Phone?

Mobile Phone

Function Description Wi-Fis Role

Internet Access

and networking

Web browsing, mobile YouTube, connecting to

other home/office devices (DLNA), remote

control AV streamin

AP/wireless router

connection


Communications VoIP telephony, video phones, instantmessaging, email

AP/wireless routerconnection

Entertainment Digital camera, video recorder, game console,

mobile TV, media player

Upload/download

multimedia content

Social Life Connect to online communities or local social

networks (mobile blogging, Twitter, mySpace,facebook, Linkedin, RSS feed or myMoSoSo)

AP/router or P2P

connections

Navigation Indoor navigation using WiFi AP triangulation

Advertising Location based coupons and etc. AP connection


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Emerging WiEmerging Wi--Fi ApplicationsFi Applications Mobile HotspotMobile Hotspot

VoWiVoWi--Fi PhonesFi Phones eBook/ePaper ReaderseBook/ePaper Readers


WiWi--Fi Remote ControlsFi Remote Controls WiWi--Fi on Portable CE DevicesFi on Portable CE Devices


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WalkingHotSpotWalkingHotSpot It transforms 3G/WiIt transforms 3G/Wi--Fi S60 orFi S60 or

Windows Mobile smart phonesWindows Mobile smart phonesinto hotspotsinto hotspots

Features:Features:


Low CostLow Cost oneone--time fee of $25 for SWtime fee of $25 for SW Easy SetupEasy Setup Multiple ConnectionsMultiple Connections

up to 5 simultaneousup to 5 simultaneousconnectionsconnections


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More Similar Software/ServiceMore Similar Software/Service

For Windows Mobile ($29.99)http://us.wmwifirouter.com/

3 has launched its3Spot service bypartnering with Joikuhttp://www.three.com


For Symbian S60v3 and S60v5JoikuSpot Light: Free

JoikuSpot Premium: 15 EURhttp://www.joikushop.com/index.php

.au spot

For Android, PalmOS, WindowsMobile, BlackBerry and iPhonehttp://www.junefabrics.com/index.php

Atheros AR6002 providessoft AP capability


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VoWiVoWi--FiFi

The BelkinWi-Fi Phonefor Skype

Samsung t409for T-MobileHotSpot@Home


The D-LinkDPH-541

The upcoming

D-Link V-CLICKGSM/Wi-FiPhone

.


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eBook/ePaper ReaderseBook/ePaper Readers

The iRexs iLiadallows both readand write.Equipped with Wi-Fi.


Fujitsus World First Color

E-Paper Terminal FLEPiaWith Wi-Fi (2009)

The BeBookeBook reader by

Endless Ideas.Equipped withWi-Fi (2009).


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WiWi--Fi Remote ControlFi Remote Control

Home Control PanelTSU9800/37by Philips


SR 1500 DigitalMedia Remoteby Tvcompass

SimpleRemoteby OpenPeakalso provide VoIPfunction


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Portable CE DevicesPortable CE DevicesPortableMedia Players Game Console Digital Cameras / Photo Frames


SAMSUNG SPF-72V Eye-Fi Card

Easyshare-OneBy Kodak

DSC G3By Sony

PSP By Sony

Wii By Nintendo

iPod TouchBy Apple


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Finally, There is WiFinally, There is Wi--Fi Robot !Fi Robot !

This will be


Source: http://hackedgadgets.com/2008/09/17/wifi-robot-with-camera/

market in thefuture !


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SummarySummary WiWi--Fi applications are getting diversifiedFi applications are getting diversified

While some requires high throughputWhile some requires high throughput Others may impose additional requirementsOthers may impose additional requirements


Mobile device is a huge market for WiMobile device is a huge market for Wi--FiFiand is growing rapidlyand is growing rapidly One day the number of mobile/portable WiOne day the number of mobile/portable Wi--FiFi

devices will exceed that of fixed Widevices will exceed that of fixed Wi--FiFidevices.devices.

Suggest 11ac TG consider support forSuggest 11ac TG consider support for

mobile/portable devices when working onmobile/portable devices when working on


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Conclusion & Final WordsConclusion & Final Words


Mobile

CaseStudy

Phones ofthe

future-52s


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6

2

1

Which distinctivetechnological

competences andcapabilities are

necessary?

Whichtechnologiesshould be

used toimplement

When, how andwhere should new

technology be

How should technologyand innovation be

organized and

managed?

QuestionsQuestionsTechnologyTechnology


5

4

3

service?

What should be thelevel and timing of

investment intechnology

development?

Should technologiesbe sourced internally

or externally?

market?

Strategy ShouldStrategy ShouldAnswerAnswer

Source: Burgelman, Strategic Management of Technology and Innovation

E d E d E i i C iti l


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End End Experience is Critical

Improving customer experience ensuring choice andinnovation at affordable price points

A fair playing field will focus service providers on meeting

consumers growing needs


Widyatama.lecture.applied Networking.iv Week03 Mobile Networking

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