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Why It Pays ToBe Likeable

@DaveKerpen, CEO, @LikeableLocalSeptember, 2014 dave@likeable.com

7 Simple Social Concepts To Drive Results

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Social Media Realities.

Social Media cannot make up for a bad product or service.

Social Media is not free.

Social Media will not bring you instant results.

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11 Simple Social

Concepts to Build a

Likeable Business

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7 Simple Social Concepts to Drive Results

Listen.

Tell. Don’t Sell.

Advertise. (Better).Provide Value.Be Grateful.

Be Authentic.

Respond.

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Listen First and Never Stop Listening.“When people talk, listen completely.

Most people never listen.”- Ernest Hemingway

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Listen to Your Prospects.

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Listen to Your Customers.

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Your Customers are Asking For You.

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Respond.

“Life is ten percent what happens to you and ninety percent how you respond to it.”

- Charles Swindoll

To Everyone.

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Responsiveness is No Longer Optional.

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LAST: Listen, Apologize, Solve, Thank.

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The 4 Most Important Words in Social Media:

I’m Sorry & Thank You

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Use Your Unique Brand Voice.

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Respond to Positive Comments Too.

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“Storytelling is the most powerful way to put ideas into the world today.”

- Robert McAfee Brown

Tell, Don’t Sell.

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MyStory.

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Every Brand Has Many Stories to Tell.- Your humble beginnings

- Employee challenges

- Community & charity partnerships

- Inside the lives of leadership

- Customers who have overcome obstacles

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Inspire Your Customers to Tell Your Story.

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“I had no idea that being your authentic self could make me as rich as I’ve become. If I had,

I’d have done it a lot earlier.”- Oprah Winfrey

Authenticity:Just Be You.

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Be Vulnerable. Be Real.

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Be You. Online & Offline. In Public & In Private.

@dens

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“Many a small thing has been made large by the right kind of advertising.”

- Mark Twain

Advertise. (Better).

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Use Hypertargeting& Nanotargeting on

Facebook & LinkedIn.

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92% of People Trust TheirFriends’ Recommendations.

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“Strive not to be a man of success, but rather to be a man of value

- Albert Einstein

Give Away Value.

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10% Off =Marketing

50% Off =Value

100% Off =Loyal customers for life

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Provide B2B Value Through Facebook, Webinars, Articles, & eBooks.

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“I would maintain that thanks are the highest form of thought, and that gratitude is happiness

doubled by wonder.- GK Chesterton

Be Grateful.

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The Power of ‘Thank You’

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Donors Choose, R.O.I. of Gratitude.

Those who received handwritten thank you notes were 38% more likely to donate again!

The Original Social Media.

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Listen first and never stop listening.

Share and inspire stories.

Advertise better.

Give away value.

Be grateful.

Be real and be you.

Respond to everyone.

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THANK YOU/ QUESTIONSGRAND PRIZE

“How dare you settle for less when the world has made it so easy for you to be remarkable?”

- Seth Godin

@DaveKerpendave@likeable.comDaveLinkedin.com