Better Corporate Blogging - Likeable U 2011
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@JasonKeath #Likeable Better Corporate BLOGGING
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Transcript of Better Corporate Blogging - Likeable U 2011
@JasonKeath#Likeable
Better Corporate
BLOGGING
ABOUT
SocialFresh.com / InvestInSocial.com
#LikeableShare the awesome
1. Why Blog?2. Writing3. Headlines 4. Action Items
Q&A
WHY BLOG?
1/4
When your content helps someone, it puts them on your team.
via @JASONKEATH
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The longer you keep Fans reading the more likely they will convert.
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WHY BLOG?
CORE QUESTIONS1. Who do I want to help? 2. How can I be helpful?3. What do I want the blog
to accomplish?
ANSWERS
1. Audience2. Content3. Action
Deciding On The Key Action DrivesEVERYTHING
1. Thought leadership2. Product sales3. Sales leads4. New clients
Examples of Goals
1. Subscribe2. Buy a product or service3. Complete a sales lead form4. Return to the site5. Continue to the next page6. Sign up as a member
Examples of Actions
WRITING
2/4
Your headline leads to content leads to content leads to ACTION.
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4 Example Post Types
1. Opinion2. How To’s3. Lists4. Research
6 Writing Tips
1. Be aware of word count2. Do not waiver3. Be overly useful4. Write with passion5. Make your posts easy to scan6. Spend time on headlines
HEADLINES
3/4
Your headline is your elevator pitch.
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The 4U Headline Approach
1. Useful2. Urgent3. Unique4. Ultra Specific
I think I get it.
But do you have any examples?
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Microsoft Buying Yahoo?
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Idol Ups Finale Viewership By 5 Million
Help Us Help You Write Your A Cover Letter For YOUR Job Search
How To Write A Killer Cover Letter That Gets You Hired
How To Write Great Headlines
The Cheater's Guide To Writing Great Headlines
7 Secrets From Headline Writing Experts
CALLS TO ACTION
4/4
Your Blog is a LANDING PAGE
Make a clear ask& OFFER VALUE
Calls To Action
Your blog exists to make your readers look cool.
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BRAND EXAMPLES• Seomoz• Kissmetrics• Hubspot• Wildfireapp
TRAINING• Problogger• Copyblogger• ChrisBrogan.com• SocialFresh.com
Continued Reading
THANKYOU
SocialFresh.com/Newsletter
