Likeable Media Blog Monthly Highlights

August 2015

Whether you work for a brand that is new to social media, or you are just trying to keep up with the times, you should know which social media platforms are absolutely necessary for your company. You don't want to overwhelm your audience, so it's best to choose wisely. How do you do that? Here is a cheat sheet explaining the top eleven social media platforms and why you should be on them.Read More>>

By: Danielle Eckert

Top Social Media Platforms Cheat Sheet [Infographic]

Snapchat may be a newer social media network, but it should not be overlooked. It isn’t just for sending silly selfies. If you are a marketer or social media enthusiast, you can’t help but notice the plethora of information being shared about Snapchat. Whether you are confused about the benefits of Snapchat for marketing, or an avid user, this guide is designed as an easy reference tool to help you maximize the opportunities for your brand.

Here’s the who, what, when, where and why of using Snapchat for marketing.

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By: Candie Harris and Elana Lyn Gross

The 5 W's of Snapchat: A Marketer's Guide

Any business wants web traffic to their website. Awareness and familiarity is key to getting business, and what better way to build on both of those than to get someone to visit your online domain? However, it can occasionally be tricky to get the levels of traffic you hope for. One way to bolster your numbers is through Facebook advertising, where it can cost just a few cents to get a potential new customer to visit a website. Here are some tips for maximizing the amount of traffic you get through Facebook ads.

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By: Noah Jarosh

5 Tips for Driving Web Traffic With Facebook Ads

There are many things in my life that I love, and dinner parties are one of them. Before I hosted my first ever soirée, my mother made it a point to instill a statement in my head. “Know your guests,” she said. While she also said, “Your chicken tends to be dry,” it was, “Know your guests,” that stuck with me for years—even to this day.

At first it took me some time to really understand what she meant, but after hosting a few parties it all became crystal clear. When you’re hosting a dinner party, you’re essentially creating an experience, and the best experiences are shaped by the preferences and behaviors of your guests. To this point, the more I knew about my guests, the more I was able to personalize aspects of an event for each person—making them feel valued and special.

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By: Daniel Lara

The 4 Generations on Social

You Ought to Know

It's no secret that Facebook is the top social media platform for driving website traffic. In fact, a recent study by Parse.ly analyzed 400 major media outlets and determined that Facebook now accounts for more traffic to news sites than Google. Is this surprising? Not really. Social media allows brands to consistently connect fans and potential consumers with rich content. Driving fans from borrowed traffic sources (social media platforms) to an owned traffic source (your brand's website) enables fans and followers to familiarize themselves with your brand and assists them down the sales funnel.

A Shareaholic report found that social media currently drives over thirty percent of all referral traffic on the Internet. But how does each network stack up? Let's take a closer look.

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By: James Reichert

A Quick Guide to Social Media Traffic

Community managers are the voice of a brand on social media. They interact and engage with the brand’s followers daily, and they build virtual relationships with the community. Therefore, it's important to avoid these common community management mistakes.

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Avoid These 7 Common Community Management

Mistakes

By: Mikey Dunn

Instagram’s 300 million monthly active users have made it the second largest social media platform, pulling it ahead of Twitter, and it’s only getting bigger thanks to its new ad program.

In 2014, a select number of companies debuted ads—which have the same look and feel as organic posts—on the network, with only the highest quality ads displayed. But last week, the Instagram Application Programming Interface (API) finally became available to everyone. Instagram writes on its site that the ads are now “available to businesses of all sizes,” which means that while ads used to cost upwards of $200,000, the new API allows brands without those resources to promote their content. The photo-sharing platform is about to become one of the most successful, and most wanted, marketing platforms on the internet today.

Considering an investment in Instagram ads? Here’s what you should know about their potential:

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What to Know Before Investing in Instagram Ads

By: Erin Minty

Instagram made headlines today when it announced that it was making a major change to the way photos are uploaded on the app. Introducing new photo formats: landscape and portrait. The square photographs have always been an instantly recognizable feature of Instagram, but now the app is open to new kinds of visuals.

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3 Quick Things About Instagram's New Photo

Formats

By: Erin Minty

Pinterest is a must-have social media network for ecommerce brands because it's easy for users to search and click-through to purchase. But every brand should be using Pinterest, even service companies. Here’s why:

The half-life of a Pinterest post is 1,600 times longer than that of a Facebook post.On average, users spend 14.2 minutes pinning every time they sign in.Pinterest grew 97 percent last year, making it the fastest growing social media network in 2014.Even though most of the media is busy talking about Snapchat and Instagram, Pinterest has been silently and steadily growing. It’s not just somewhere your mom likes to keep track of her DIY projects; it’s a huge player in the social network game. So if you don’t have a Pinterest page for your company, you’re missing out on a large group of potential consumers.

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Why Service-Oriented Companies Should Be on

Pinterest

By: Erin Minty

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