Why Instant Groups is the next BIG thing
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Transcript of Why Instant Groups is the next BIG thing
WHY INSTANT GROUPS IS THE NEXT BIG TREND ON INTERNET?
Futureshift Consulting
@futureshift_sg
#Social Media Evangelist #Instant
AFTER WHATSAPP, WHAT’S NEXT?
TELEPHONE EVOLVES INTO INTERNET, INTERNET EVOLVES INTO MOBILITY
Telephone Internet 1995-2005
Internet Mobile2005-2015
MOBILITY TRENDS TO SIMILAR EVOLUTION
TelephoneConference
CallsSMS
GroupSMS/ ICQ
InternetSocial Media
Instant Messaging
Instant Groups
WHY INSTANT GROUPS?
Natural Evolution of Social TrendsNon-SMS (OTT) based messaging has matured
Address Privacy concerns of exposing your phone numbers.
With plethora of 1-1 messaging solutions adding ‘Group’ functionalities, Instant Groups is the next logical evolution to Instant 1-1 Messaging.
WHAT WOULD FUTURE LOOK LIKE?
Leverage the OTT based, non-SMS (FREE) free Model
100% Mobile, Integrate mobile number privacy
Creating a group made as simple as 1-2-3.
Device agnostic, phone number agnostic
Ability to create contextual group with flexibility to join and freedom to exit
Democratic with minimal ‘admin’ powers to Group creator
WHAT ARE KEY DRIVERS TO ADOPTION OF INSTANT GROUPS?
FIVE DRIVERS
• Speed of creating, joining and communicating and unjoining to and within a group. Speed
• Maintain mobile number privacy, yet maintain distinct identityPrivacy
• Mobility across devices and platforms while maintaining same identity.Mobility
• Connect to and across existing social networks like Facebook, Twitter, Google+ or LinkedInSocial
• Seamless interface to reach out to the multiple communities that one must be part of.Reach
WHO ARE THE PLAYERS
+grouping
GROUPING
www.dogrouping.com
iTunes Store <link>
Google Play <link>
Global, Cross Social Networks, Phone # Privacy
No 1-1 Chat
+grouping
MEET UP
www.meetup.com
iTunes Store <link>
Google Play <link>
Special interest groups, exhaustive features, web
Limited to a few miles radius, members must ‘meet-up’
QUAD
www.quadcom
iTunes Store <link>
Google Play <link>
Global Reach, Cross Application
Limited to US education. unorthodox
WHAT NEXT
RECOMMENDATION
If you are looking for universal group messaging solution for it simplicity and ease of use chose Grouping. You can get started in
60 seconds for any group.
If you are looking at very specific face-face only interest group limited to a location start off with Meet Up
If you are in one of the US colleges and are looking at connecting only with your classmates and not beyond, Quad is where you will
go.
WHY INSTANT GROUPS IS THE NEXT BIG TREND ON INTERNET?
Futureshift Consulting
@futureshift_sg
#Social Media Evangelist #Instant