SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic...

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SETTING UP A BUSINESS SETTING UP A BUSINESS WISHH MW WORKSHOP

Transcript of SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic...

Page 1: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

SETTING UP A BUSINESSSETTING UP A BUSINESSSETTING UP A BUSINESSSETTING UP A BUSINESS

WISHH MW WORKSHOPWISHH MW WORKSHOP

Page 2: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

4. A Cultural Thing4. A Cultural Thing 4. A Cultural Thing4. A Cultural Thing

Target GroupTarget Group Ethnic Groups and other Ethnic Groups and other

segments rarely buy at segments rarely buy at Supermarkets, they do at Supermarkets, they do at neighborhood Mom´s and Popneighborhood Mom´s and Pop´s Stores or Town Markets.´s Stores or Town Markets.

Ethnic Groups and other Ethnic Groups and other segments tend to mistrust segments tend to mistrust most packed products unless most packed products unless they are priority goods.they are priority goods.

Ethnic Groups and other Ethnic Groups and other segments like products that segments like products that they can cook with.they can cook with.

Ethnic Groups and other Ethnic Groups and other segments will buy their segments will buy their foodstuffs in a daily basis. foodstuffs in a daily basis.

Target GroupTarget Group Ethnic Groups and other Ethnic Groups and other

segments rarely buy at segments rarely buy at Supermarkets, they do at Supermarkets, they do at neighborhood Mom´s and Popneighborhood Mom´s and Pop´s Stores or Town Markets.´s Stores or Town Markets.

Ethnic Groups and other Ethnic Groups and other segments tend to mistrust segments tend to mistrust most packed products unless most packed products unless they are priority goods.they are priority goods.

Ethnic Groups and other Ethnic Groups and other segments like products that segments like products that they can cook with.they can cook with.

Ethnic Groups and other Ethnic Groups and other segments will buy their segments will buy their foodstuffs in a daily basis. foodstuffs in a daily basis.

MAYAN WOMEN COOKING FOR SCHOOL LUNCH

PROGRAM IN GUATEMALA

MAYAN WOMEN COOKING FOR SCHOOL LUNCH

PROGRAM IN GUATEMALA

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II. The Paradigm of Flavor II. The Paradigm of Flavor and Priceand Price

II. The Paradigm of Flavor II. The Paradigm of Flavor and Priceand Price

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II.1. FLAVORII.1. FLAVOR US Health End Choice flavor US Health End Choice flavor

and traditional flavor in and traditional flavor in beverages and soymilk are beverages and soymilk are not accepted.not accepted.

Flavors and colors have to be Flavors and colors have to be strong as well as sugar in strong as well as sugar in beverages and soymilk, beverages and soymilk, specially in the Tropics.specially in the Tropics.

US Health End Choice thick US Health End Choice thick consistency of beverages and consistency of beverages and soymilk are not acceptedsoymilk are not accepted

Natural tofu is not accepted Natural tofu is not accepted well. well.

Yogurt, Meat substitutes and Yogurt, Meat substitutes and other soyfoods such as other soyfoods such as oriental foods are easily oriental foods are easily accepted as long as they are accepted as long as they are tasty.tasty.

II.1. FLAVORII.1. FLAVOR US Health End Choice flavor US Health End Choice flavor

and traditional flavor in and traditional flavor in beverages and soymilk are beverages and soymilk are not accepted.not accepted.

Flavors and colors have to be Flavors and colors have to be strong as well as sugar in strong as well as sugar in beverages and soymilk, beverages and soymilk, specially in the Tropics.specially in the Tropics.

US Health End Choice thick US Health End Choice thick consistency of beverages and consistency of beverages and soymilk are not acceptedsoymilk are not accepted

Natural tofu is not accepted Natural tofu is not accepted well. well.

Yogurt, Meat substitutes and Yogurt, Meat substitutes and other soyfoods such as other soyfoods such as oriental foods are easily oriental foods are easily accepted as long as they are accepted as long as they are tasty.tasty.

IIII.2. PRICE.2. PRICE Premium prices for Premium prices for OrganicOrganic

products will not be payed by products will not be payed by the consumer.the consumer.

There are quality food There are quality food products made in the C.A. products made in the C.A. region at a fair price, and also region at a fair price, and also a strongCommon Market.a strongCommon Market.

PackagingPackaging and I and Ingredientsngredients will depend on what market will depend on what market segment wants to be reached. segment wants to be reached.

Distribution Distribution andand Logistics Logistics are are difficult and expensivedifficult and expensive

Almost every Almost every Raw MaterialRaw Material used Latin American is used Latin American is imported. imported.

Expensive Expensive Freight Freight and and TaxesTaxes.. Expensive and Irregular Expensive and Irregular

Utilities.Utilities.

IIII.2. PRICE.2. PRICE Premium prices for Premium prices for OrganicOrganic

products will not be payed by products will not be payed by the consumer.the consumer.

There are quality food There are quality food products made in the C.A. products made in the C.A. region at a fair price, and also region at a fair price, and also a strongCommon Market.a strongCommon Market.

PackagingPackaging and I and Ingredientsngredients will depend on what market will depend on what market segment wants to be reached. segment wants to be reached.

Distribution Distribution andand Logistics Logistics are are difficult and expensivedifficult and expensive

Almost every Almost every Raw MaterialRaw Material used Latin American is used Latin American is imported. imported.

Expensive Expensive Freight Freight and and TaxesTaxes.. Expensive and Irregular Expensive and Irregular

Utilities.Utilities.

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III. PROCESSING SOYFOODS III. PROCESSING SOYFOODS IN LATIN AMERICAIN LATIN AMERICA

III. PROCESSING SOYFOODS III. PROCESSING SOYFOODS IN LATIN AMERICAIN LATIN AMERICA

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FOREWORDFOREWORDFOREWORDFOREWORD

I. Soyfoods Target Groups II. in Latin America

I. Soyfoods Target Groups II. in Latin America

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1. 1. NecessityNecessity 1. 1. NecessityNecessity

Target GroupTarget Group Central America and CaribbeanCentral America and Caribbean Population: 80,000,000.Population: 80,000,000. 44 % population of Latin 44 % population of Latin

America* under Poverty Line.America* under Poverty Line. 12 % population of Latin 12 % population of Latin

America * on Poverty Line America * on Poverty Line (one US$ a day).(one US$ a day).

Governments, PVO´s, and Governments, PVO´s, and NGO,s trough School Lunch NGO,s trough School Lunch and Social Programs.and Social Programs.

* This population does not have * This population does not have acess to protein.acess to protein.

Target GroupTarget Group Central America and CaribbeanCentral America and Caribbean Population: 80,000,000.Population: 80,000,000. 44 % population of Latin 44 % population of Latin

America* under Poverty Line.America* under Poverty Line. 12 % population of Latin 12 % population of Latin

America * on Poverty Line America * on Poverty Line (one US$ a day).(one US$ a day).

Governments, PVO´s, and Governments, PVO´s, and NGO,s trough School Lunch NGO,s trough School Lunch and Social Programs.and Social Programs.

* This population does not have * This population does not have acess to protein.acess to protein.

MAP OF GUATEMALAMAP OF GUATEMALA

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2. 2. NutritionNutrition 2. 2. NutritionNutrition

Target GroupTarget Group 9% of Children under the 9% of Children under the

age of 5 are malnourished age of 5 are malnourished in Latin America.in Latin America.

11% of Latin Americans are 11% of Latin Americans are undernourished. undernourished.

19% of Central Americans 19% of Central Americans are undernourished.are undernourished.

28% of the Caribbean 28% of the Caribbean population is population is undernourished.undernourished.

Goverments, PVO´s and Goverments, PVO´s and NGO´s trough School NGO´s trough School Lunch and Social Lunch and Social Programs.Programs.

Target GroupTarget Group 9% of Children under the 9% of Children under the

age of 5 are malnourished age of 5 are malnourished in Latin America.in Latin America.

11% of Latin Americans are 11% of Latin Americans are undernourished. undernourished.

19% of Central Americans 19% of Central Americans are undernourished.are undernourished.

28% of the Caribbean 28% of the Caribbean population is population is undernourished.undernourished.

Goverments, PVO´s and Goverments, PVO´s and NGO´s trough School NGO´s trough School Lunch and Social Lunch and Social Programs.Programs. MALNOURISHED CHILD IN

GUATEMALA

MALNOURISHED CHILD IN GUATEMALA

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3. The Lactose Intolerant3. The Lactose Intolerant 3. The Lactose Intolerant3. The Lactose Intolerant

Target GroupTarget Group 75% of Latin Americans are 75% of Latin Americans are

Lactose Intolerant.Lactose Intolerant. Supermarket Chains want Supermarket Chains want

alternatives to dairy products, alternatives to dairy products, and other foods which are and other foods which are expensive such as delactosed expensive such as delactosed dairy products, and also health dairy products, and also health end choice products.end choice products.

Only a 27% of Central Only a 27% of Central Americans drink dairy milk Americans drink dairy milk due to its cost.due to its cost.

Institutional Groups, such as Institutional Groups, such as Goverments, PVO´s and NGOGoverments, PVO´s and NGO´s.´s.

Food Processors who want to Food Processors who want to expand their product line with expand their product line with soy based raw materials.soy based raw materials.

Target GroupTarget Group 75% of Latin Americans are 75% of Latin Americans are

Lactose Intolerant.Lactose Intolerant. Supermarket Chains want Supermarket Chains want

alternatives to dairy products, alternatives to dairy products, and other foods which are and other foods which are expensive such as delactosed expensive such as delactosed dairy products, and also health dairy products, and also health end choice products.end choice products.

Only a 27% of Central Only a 27% of Central Americans drink dairy milk Americans drink dairy milk due to its cost.due to its cost.

Institutional Groups, such as Institutional Groups, such as Goverments, PVO´s and NGOGoverments, PVO´s and NGO´s.´s.

Food Processors who want to Food Processors who want to expand their product line with expand their product line with soy based raw materials.soy based raw materials.

SOYMILK SOYMILK

Page 10: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

III.1. WHICH ONES?III.1. WHICH ONES? III.1. WHICH ONES?III.1. WHICH ONES?

SoyfoodsSoyfoods

1.1. SoymilkSoymilk2.2. Soy BeveragesSoy Beverages3.3. YogurtYogurt4.4. Analog CheesesAnalog Cheeses5.5. Milk Powder ReplacersMilk Powder Replacers6.6. Meat AnalogsMeat Analogs7.7. Baked FoodsBaked Foods8.8. Okara Products :Okara Products :

The New Soyfoods Rising Star in The New Soyfoods Rising Star in Latin AmericaLatin America

SoyfoodsSoyfoods

1.1. SoymilkSoymilk2.2. Soy BeveragesSoy Beverages3.3. YogurtYogurt4.4. Analog CheesesAnalog Cheeses5.5. Milk Powder ReplacersMilk Powder Replacers6.6. Meat AnalogsMeat Analogs7.7. Baked FoodsBaked Foods8.8. Okara Products :Okara Products :

The New Soyfoods Rising Star in The New Soyfoods Rising Star in Latin AmericaLatin America

Page 11: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

III.2.3. HOW? Processing Equipment and III.2.3. HOW? Processing Equipment and ComparisonComparison

III.2.3. HOW? Processing Equipment and III.2.3. HOW? Processing Equipment and ComparisonComparison

MACHINEMACHINE CAPACITYCAPACITY OPERATIONOPERATION PRICE US$ F.O.B.PRICE US$ F.O.B.

PROSOYAPROSOYA 200 L/h200 L/h

50 L/h50 L/h

ContinuousContinuous

Batch(Electric)Batch(Electric)

42,500.0042,500.00

5,000.005,000.00

AGROLACTORAGROLACTOR 250 L/h250 L/h ContinuousContinuous 81,900.0081,900.00

Takai TofuTakai Tofu 200L/h200L/h ContinuousContinuous 21,600.0021,600.00

BARN.A INC.BARN.A INC. 200L/h200L/h BatchBatch 71,730.0071,730.00

Perfecta CuritibaPerfecta Curitiba 600L/h600L/h

300L/h300L/h

50 L/H50 L/H

ContinuousContinuous

ContinuousContinuous

Batch (LP Gas, and Batch (LP Gas, and manual grinder)manual grinder)

70,400.0070,400.00

42,000.0042,000.00

3,750.003,750.00

ASSOYASSOY 50 L/h50 L/h Batch (Electric)Batch (Electric) 5,000.005,000.00

APVAPV 500L/h500L/h ContinuousContinuous 171,000.00171,000.00

Page 12: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

III.4. PACKAGINGIII.4. PACKAGINGIII.4. PACKAGINGIII.4. PACKAGING

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3. Asceptic• Expensive –

• Freight/Tax –• Imp./Exp. –• Limited Dist. – • Long Life +• Atractive +

3. Asceptic• Expensive –

• Freight/Tax –• Imp./Exp. –• Limited Dist. – • Long Life +• Atractive +

4. Gable Top

• Refrigerated –

• Distribution –

• Freight/Tax –

• Popular +

• Atractive +

4. Gable Top

• Refrigerated –

• Distribution –

• Freight/Tax –

• Popular +

• Atractive +

2. Plastic• Distribution –• Refrigerated –• Sizes – • Popular +• Price + • See Product +

2. Plastic• Distribution –• Refrigerated –• Sizes – • Popular +• Price + • See Product +

1. Pouch• Refrigerated –• Fragile –• Distribution –• Shelf Life –• Popular +• Price +

1. Pouch• Refrigerated –• Fragile –• Distribution –• Shelf Life –• Popular +• Price +

Page 14: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

III.5 INGREDIENTSIII.5 INGREDIENTSIII.5 INGREDIENTSIII.5 INGREDIENTS

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3.a. Soybeans

Organic

Non Organic

GMO

Non GMO

3.b. Isolates

3.c. Soy Meal

3.d. New Soy Raw Materials

3.e. Okara

3.f. Soymax®

3.a. Soybeans

Organic

Non Organic

GMO

Non GMO

3.b. Isolates

3.c. Soy Meal

3.d. New Soy Raw Materials

3.e. Okara

3.f. Soymax®

Page 16: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

III.5.a. Microsoy FlakesIII.5.a. Microsoy FlakesIII.5.a. Microsoy FlakesIII.5.a. Microsoy Flakes

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III.6. EXISTING III.6. EXISTING REGULATIONS FOR REGULATIONS FOR

SOYMILK AND SOYMILK AND SOYBEVERAGES IN LATIN SOYBEVERAGES IN LATIN

AMERICAAMERICA

III.6. EXISTING III.6. EXISTING REGULATIONS FOR REGULATIONS FOR

SOYMILK AND SOYMILK AND SOYBEVERAGES IN LATIN SOYBEVERAGES IN LATIN

AMERICAAMERICA

Page 18: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

A.A. BRAZIL’S NTA – 36BRAZIL’S NTA – 36B.B. ASA SEAL OF ASA SEAL OF

QUALITY PROGRAM QUALITY PROGRAM STANDARDSSTANDARDS

A.A. BRAZIL’S NTA – 36BRAZIL’S NTA – 36B.B. ASA SEAL OF ASA SEAL OF

QUALITY PROGRAM QUALITY PROGRAM STANDARDSSTANDARDS

Page 19: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

III.6. How to deal with RegistersIII.6. How to deal with Registersfor Soymilk in the C.A. and for Soymilk in the C.A. and

Caribbean RegionCaribbean Region

III.6. How to deal with RegistersIII.6. How to deal with Registersfor Soymilk in the C.A. and for Soymilk in the C.A. and

Caribbean RegionCaribbean Region

Page 20: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

III.6.a.III.6.a. PaperworkPaperwork SettingSetting up a up a CompanyCompany PermitsPermits Trade Mark & Design Trade Mark & Design

RegisterRegister Phitosanitary PermitPhitosanitary Permit Certificate of Free SaleCertificate of Free Sale Sanitary Licences and Sanitary Licences and

Registers (Lab. Analysis)Registers (Lab. Analysis) FumigationFumigation FreightFreight Custom Duties and SealsCustom Duties and Seals Buyer Regulations & Buyer Regulations &

FeesFees Distribution AgreementsDistribution Agreements

III.6.a.III.6.a. PaperworkPaperwork SettingSetting up a up a CompanyCompany PermitsPermits Trade Mark & Design Trade Mark & Design

RegisterRegister Phitosanitary PermitPhitosanitary Permit Certificate of Free SaleCertificate of Free Sale Sanitary Licences and Sanitary Licences and

Registers (Lab. Analysis)Registers (Lab. Analysis) FumigationFumigation FreightFreight Custom Duties and SealsCustom Duties and Seals Buyer Regulations & Buyer Regulations &

FeesFees Distribution AgreementsDistribution Agreements

III.6.b. LabelingIII.6.b. Labeling No Curative Properties, No Curative Properties,

Preventive Qualities.Preventive Qualities. No Standard for No Standard for

Soyfoods (FDA, others).Soyfoods (FDA, others). Ingredient Label in the Ingredient Label in the

native language, Sanitary native language, Sanitary Register, Number and Register, Number and Distributor Name.Distributor Name.

Regulations as well as Regulations as well as name of ingredients vary name of ingredients vary for each country. for each country.

Expiration Date Label.Expiration Date Label.

III.6.b. LabelingIII.6.b. Labeling No Curative Properties, No Curative Properties,

Preventive Qualities.Preventive Qualities. No Standard for No Standard for

Soyfoods (FDA, others).Soyfoods (FDA, others). Ingredient Label in the Ingredient Label in the

native language, Sanitary native language, Sanitary Register, Number and Register, Number and Distributor Name.Distributor Name.

Regulations as well as Regulations as well as name of ingredients vary name of ingredients vary for each country. for each country.

Expiration Date Label.Expiration Date Label.

Page 21: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

III.6.c. Importing Raw Materials and Finished III.6.c. Importing Raw Materials and Finished Products?Products?

Obtain Certificate as authorized Importer and ExporterObtain Certificate as authorized Importer and Exporter Fumigation of Agricultural ProductsFumigation of Agricultural Products Lab AnalysisLab Analysis Phitosanitary CertificatePhitosanitary Certificate Free Sale CertficateFree Sale Certficate Freights and TaxesFreights and Taxes Custom Dutiies and sealsCustom Dutiies and seals Inspection and ReleaseInspection and Release Buyer Regulations and feesBuyer Regulations and fees

III.6.c. Importing Raw Materials and Finished III.6.c. Importing Raw Materials and Finished Products?Products?

Obtain Certificate as authorized Importer and ExporterObtain Certificate as authorized Importer and Exporter Fumigation of Agricultural ProductsFumigation of Agricultural Products Lab AnalysisLab Analysis Phitosanitary CertificatePhitosanitary Certificate Free Sale CertficateFree Sale Certficate Freights and TaxesFreights and Taxes Custom Dutiies and sealsCustom Dutiies and seals Inspection and ReleaseInspection and Release Buyer Regulations and feesBuyer Regulations and fees

Page 22: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

IV. A SOYMILK OPERATION STUDY

CASE IN GUATEMALA

IV. A SOYMILK OPERATION STUDY

CASE IN GUATEMALA

Page 23: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

IV.1. THE REVOLUTION OF IV.1. THE REVOLUTION OF SOYFOODSSOYFOODS

PROCESSING TROUGH NEW PROCESSING TROUGH NEW TECHNOLOGIESTECHNOLOGIES

AND INTERNATIONAL AND INTERNATIONAL COOPERATIONCOOPERATION..

IV.1. THE REVOLUTION OF IV.1. THE REVOLUTION OF SOYFOODSSOYFOODS

PROCESSING TROUGH NEW PROCESSING TROUGH NEW TECHNOLOGIESTECHNOLOGIES

AND INTERNATIONAL AND INTERNATIONAL COOPERATIONCOOPERATION..

Page 24: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

IV. 3.a. Processing IV. 3.a. Processing CapacityCapacityIV. 3.a. Processing IV. 3.a. Processing CapacityCapacity

Capacity to process up to 1800 Capacity to process up to 1800 ltslts/h with actual plant /h with actual plant configuración and can go up to 3600 lts/h adding up modules.configuración and can go up to 3600 lts/h adding up modules.

Capacity to process up to 1800 Capacity to process up to 1800 ltslts/h with actual plant /h with actual plant configuración and can go up to 3600 lts/h adding up modules.configuración and can go up to 3600 lts/h adding up modules.

Page 25: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

Sampling at La Fragua SupermarketSampling at La Fragua Supermarket

10.a. ¡SOY Soyaleche Soymilk• Growth : 235% Oct. 02/Jun.04• GuatemalaGrupo La Fragua

(50% Holding with Royal Ahold)Sales: US$750,000,000.00/Y

Stores in Central and South America

Unisuper• El Salvador All Supermarket Chains

(Nov. 2004 ,200 ml Tetra launch and Franchising in Mexico)

• Exports for US Latin Markets, Caribbean , C.A. and S.A.

10.a. ¡SOY Soyaleche Soymilk• Growth : 235% Oct. 02/Jun.04• GuatemalaGrupo La Fragua

(50% Holding with Royal Ahold)Sales: US$750,000,000.00/Y

Stores in Central and South America

Unisuper• El Salvador All Supermarket Chains

(Nov. 2004 ,200 ml Tetra launch and Franchising in Mexico)

• Exports for US Latin Markets, Caribbean , C.A. and S.A.

Page 26: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

OUR PRODUCTSOUR PRODUCTSOUR PRODUCTSOUR PRODUCTS

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Page 28: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,
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¡SOY! TEAM¡SOY! TEAM ¡SOY! TEAM¡SOY! TEAM

Page 32: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

IV.2. Education for GovernmentIV.2. Education for GovernmentAgencies, Importers, Processors,Agencies, Importers, Processors,

and Consumersand Consumers

IV.2. Education for GovernmentIV.2. Education for GovernmentAgencies, Importers, Processors,Agencies, Importers, Processors,

and Consumersand Consumers

Page 33: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

IV.2. Community Education IV.2. Community Education ProgramProgramIV.2. Community Education IV.2. Community Education ProgramProgram

LEARNING ABOUT SOYFOODS WITH BEANIELEARNING ABOUT SOYFOODS WITH BEANIE

Page 34: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

V. Our Social Arm V. Our Social Arm Association in Peace with Association in Peace with the Environment (EPA) the Environment (EPA)

V. Our Social Arm V. Our Social Arm Association in Peace with Association in Peace with the Environment (EPA) the Environment (EPA)

MISSION“MAKING A BETTER HABITAT FOR

HUMANS WITH SOY”

MISSION“MAKING A BETTER HABITAT FOR

HUMANS WITH SOY”

Page 35: SETTING UP A BUSINESS WISHH MW WORKSHOP 4. A Cultural Thing 4. A Cultural Thing Target Group Ethnic Groups and other segments rarely buy at Supermarkets,

V.1. Our ProgramsV.1. Our ProgramsV.1. Our ProgramsV.1. Our Programs

Our objective is to improve the physical and Our objective is to improve the physical and physiological condition of children with malnutrition in physiological condition of children with malnutrition in Guatemala through soy protein and provide them with Guatemala through soy protein and provide them with liquid soy foods ready to drink in an individual aseptic liquid soy foods ready to drink in an individual aseptic package and promote the development and the package and promote the development and the generation of richness by supporting Sustainable Social generation of richness by supporting Sustainable Social Feeding Programs with US soy beans; and through Feeding Programs with US soy beans; and through “Soy for Soy for Soy” concept to provide isolated “Soy for Soy for Soy” concept to provide isolated communities the potential for human growth so this communities the potential for human growth so this communities and their public schools can become self communities and their public schools can become self sufficient by themselves using our patented Mini Soy Cow sufficient by themselves using our patented Mini Soy Cow Machine, thus creating a consumer base for soyfoods in Machine, thus creating a consumer base for soyfoods in the short term.the short term.

Our objective is to improve the physical and Our objective is to improve the physical and physiological condition of children with malnutrition in physiological condition of children with malnutrition in Guatemala through soy protein and provide them with Guatemala through soy protein and provide them with liquid soy foods ready to drink in an individual aseptic liquid soy foods ready to drink in an individual aseptic package and promote the development and the package and promote the development and the generation of richness by supporting Sustainable Social generation of richness by supporting Sustainable Social Feeding Programs with US soy beans; and through Feeding Programs with US soy beans; and through “Soy for Soy for Soy” concept to provide isolated “Soy for Soy for Soy” concept to provide isolated communities the potential for human growth so this communities the potential for human growth so this communities and their public schools can become self communities and their public schools can become self sufficient by themselves using our patented Mini Soy Cow sufficient by themselves using our patented Mini Soy Cow Machine, thus creating a consumer base for soyfoods in Machine, thus creating a consumer base for soyfoods in the short term.the short term.

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V.2. Our Partners in Social WorkV.2. Our Partners in Social WorkV.2. Our Partners in Social WorkV.2. Our Partners in Social Work

ASAASA Ministry of Education of GuatemalaMinistry of Education of Guatemala Ministry of Agriculture of Guatemala (LOI)Ministry of Agriculture of Guatemala (LOI) WISHH(Cooperation Agreement) WISHH(Cooperation Agreement) CARE(Cooperation Agreement)CARE(Cooperation Agreement) Christian Relief Services (LOI)Christian Relief Services (LOI) Tetrapak (LOI)Tetrapak (LOI) NSRL/INTSOYNSRL/INTSOY Leyenda S.A.(Cooperation Agreement)Leyenda S.A.(Cooperation Agreement)

ASAASA Ministry of Education of GuatemalaMinistry of Education of Guatemala Ministry of Agriculture of Guatemala (LOI)Ministry of Agriculture of Guatemala (LOI) WISHH(Cooperation Agreement) WISHH(Cooperation Agreement) CARE(Cooperation Agreement)CARE(Cooperation Agreement) Christian Relief Services (LOI)Christian Relief Services (LOI) Tetrapak (LOI)Tetrapak (LOI) NSRL/INTSOYNSRL/INTSOY Leyenda S.A.(Cooperation Agreement)Leyenda S.A.(Cooperation Agreement)

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MINI SOY COW MACHINE AB-MINI SOY COW MACHINE AB-40I40I

MINI SOY COW MACHINE AB-MINI SOY COW MACHINE AB-40I40I

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MINI SOY COW MACHINE AB-40IMINI SOY COW MACHINE AB-40IMINI SOY COW MACHINE AB-40IMINI SOY COW MACHINE AB-40I

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Microsoy Corporation, USA

Microsoy Flakes Manufacturer

Japanese Technology

US Soybeans

Microsoy Corporation, USA

Microsoy Flakes Manufacturer

Japanese Technology

US Soybeans

Perfecta Curitiba, Brazil

Machinery for Baked Goods

Mechanical Cow Manufacturer

600 Machines insatalled up to

date

Perfecta Curitiba, Brazil

Machinery for Baked Goods

Mechanical Cow Manufacturer

600 Machines insatalled up to

date

Dipamaq, Brazil

Distributor and Developer of

Soymilk Flavors with Degussa

Flavor & Fruit Systems do

Brazil

Dipamaq, Brazil

Distributor and Developer of

Soymilk Flavors with Degussa

Flavor & Fruit Systems do

Brazil

Leyenda S.A., Guatemala C.A.

Soyfoods Processor

¡SOY! Soyaleche Soymilk

Social Programs with sister

NGO

Leyenda S.A., Guatemala C.A.

Soyfoods Processor

¡SOY! Soyaleche Soymilk

Social Programs with sister

NGO

American Soy Bean AssociationFarmers AssociationMarketing and PromotionASA Seal of Quality Program

American Soy Bean AssociationFarmers AssociationMarketing and PromotionASA Seal of Quality Program