Why And When To Bid For The ICCA Congress #ICCA12 TUESDAY 23/10/2012
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Transcript of Why And When To Bid For The ICCA Congress #ICCA12 TUESDAY 23/10/2012
51st ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA12
Session sponsored by:
Why and when to bid for the ICCA Congress
23 October 2012
International Congress and Convention Association.
Twitter: #ICCA12
• Germany hosted ICCA Congress twice before 2011 (1974 Munich, 1984 Berlin)
• #1 in Europe, #2 World (ICCA statistics)• Very strong German ICCA community
– Only numberwise?– Is there a lobby for Germany inside ICCA?
• Germany was bidding in 2006 together with Biarritz and Florence and lost!
• WHY?
Why and when to bid?
International Congress and Convention Association.
Twitter: #ICCA12
• How can we find out why? (Ask the CEO!)• When would be a chance bid again?• Germany started immediately after we got beaten
– To prepare a new bid– To learn the lessons– To create a professional, efficient bid– To form a German team around a destination– To bring in emotion
• Be prepared to do the unexpected!
Why and when to bid?
International Congress and Convention Association.
Twitter: #ICCA12
• Why?– After 1989 Germany has changed, Europe has changed,
the World has changed– Show a new and different Germany– Fullfill all stereotypes about Germany (expected)– Implement innovation and emotion (unexpected) – Strategic plan!
Why and when to bid?
International Congress and Convention Association.
Twitter: #ICCA12
• When?– Your country is prepared– You understand the ICCA Community– You are known in the ICCA community – You did smaller meetings for ICCA
• Chapter Meeting• Client Supplier Workshop
– You become active inside ICCA• Regional activities (chairperson)
• Who?– Leipzig because– 100 % fullfillment of criteria set up in our strategic plan
Why and when to bid?
International Congress and Convention Association.
Twitter: #ICCA12
• Anything else?– Be prepared to lose – Be prepared to step into a long and tough bidding process– Be prepared to spend money– Be prepared that there are 3 steps
• Emotional bid book (attract attention)• 3 day site inspection by the CEO (improve)• Live presentation in front of the Board (convince)
– Be prepared that there are bidding rules– Be prepared that it is a team effort– …,
Why and when to bid?
International Congress and Convention Association.
Twitter: #ICCA12
• But there is help!– Communicate with Martin and his team– Take their needs and advice seriously– Contact ICCA members who won and lost
– Compared to sports:
Your are bidding for the Olympic Games!
Why and when to bid?
International Congress and Convention Association.
Twitter: #ICCA12
• Is it worth it?– 3 year marketing campaign after the decision
• Inside your company• Inside your destination• In the whole world
– PR campaign
Why and when to bid?
International Congress and Convention Association.
Twitter: #ICCA12
Media coverage
International Congress and Convention Association.
Twitter: #ICCA12
• Is it worth it?– It goes on and on afterwards
• 3 speakers (2 clients) with Leipzig background invited to the congress
• Leipzig „Green Traffic“ project (CSR report, GMIC)• Board of directors• …
• „Please go for it!“
Why and when to bid?
51st ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA12
Session sponsored by:
Thank you!