Why And When To Bid For The ICCA Congress #ICCA12 TUESDAY 23/10/2012
ICCA Congress 2004 - Catalyst For The African Meeting Industry #ICCA12 TUESDAY 23/10/2012
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Transcript of ICCA Congress 2004 - Catalyst For The African Meeting Industry #ICCA12 TUESDAY 23/10/2012
51st ICCA Congress
International Congress and Convention Association.
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Session sponsored by:
ICCA congress 2004 - catalyst for the African meeting industry
International Congress and Convention Association.
Twitter: #ICCA12
• Same reasons as valid for our clients
– International recognition – Profiling your industry at home – Accelerating local experience levels– Putting destination ‘on the map’– Direct and indirect economic spin off– Creating new business opportunities
Why bidding for ICCA?
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More specific for Cape Town and SA:
• South Africa still undiscovered in 2004, 10 years after new democracy
• Country low on the ICCA ranking list• Three brand-new convention centres (incl. CTICC)• Momentum with government, accommodation
sector and other stake holders• Opportunity to expose staff to best global
practice, but also to demonstrate skills levels• Create positive media attention for city and
country
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• Increase global interest for meeting in Africa• Demonstrate that South Africa is a safe meeting
destination with state of the art facilities• Promote Cape Town as first choice in Africa• Promote the newly established CTICC• Increase professionalism in the African meeting
industry (ICCA membership)• Show stakeholders (e.g. government and SAA)
what international meeting industry is about• Change competitive environment into cooperative
Targets and objectives
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• Lobby competition in South Africa• Lobby ICCA members in Africa• Lobby ICCA international board• Lobby national and international trade media• Extensive PR around expected opening date CTICC• Appointment of PCO • Preparation of first budget• Provisional sponsorship arrangements• Prepare bid book• Present bid (Copenhagen, 2002)
Bidding preparation (2000-2002)
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• Strategic important for CTICC to host ICCA as early as possible
• ICCA board had to take decision based on trust; venue still under construction
Importance of PR
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The bid!
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Support from industry partners
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• Total expenditure: Euro 320 000.00
• Based on 475 delegates, 100 acc. persons and 15 guests -> 10% loss
• Break even as low as possible
• Risk with the host• Anticipated sponsoring• Reasonable delegate
fees
The budget
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Busan 2003
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ICCA members in Africa
99 00 01 02 03 04 05 06 07 08 09 10 11 12
Ethiopia 1 1 1 1 1 1 1 0 1 1 2 2 2 2
Kenya 1 1 0 0 0 0 0 1 1 2 2 2 2 5
M’zambique 0 0 0 0 0 0 0 0 0 1 1 1 1 1
South Africa 5 5 7 7 10 14 16 16 18 22 21 22 23 21
Tanzania 1 1 1 1 1 1 1 1 1 1 1 1 1 3
Uganda 0 0 0 0 0 0 0 0 1 1 1 1 0 0
Zambia 0 0 0 0 0 0 0 0 1 1 1 1 1 1
Zimbabwe 1 1 1 1 1 0 0 0 0 0 0 0 0 0
Africa 9 9 10 10 13 16 18 18 23 29 29 30 30 33
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25 October 2004!
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25 October 2004
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25 October 2004
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25 October 2004
International Congress and Convention Association.
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25 October 2004
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Delegate numbers
2003 Busan 496
2004 Cape Town 654
2005 Montevideo 415
2012 San Juan 700
Meeting the targets?
South African delegates
2003 Busan 10
2004 Cape Town 46
2005 Montevideo 14
2012 San Juan 24
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• ICCA 2004: 654 delegates (record outside Europe)• Profitable, because break even point
at 590 delegates• 46 South African
participants!
Meeting the targets (2)
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• Great media attention, both locally and international!
Meeting the targets (3)
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Leaving a legacy
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Congress surplus of Euro 75 000•One third used to sponsor future ICCA congresses•One third used to support African ICCA members to participate in ICCA research meetings•One third to create ICCA South Africa pre-financing fund – later re-allocated to the ICCA African Chapter. African client- supplier workshops.
Growing the industry
51st ICCA Congress
International Congress and Convention Association.
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Session sponsored by:
Thank you!