BUILDING YOUR NETWORK OF INFLUENCERS

Why All the Best Brands Invest

in Influencer Marketing

INTR

OD

UC

TIO

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Mae KarwowskiFounder and CEO, Obviously@maewow

Bette Ann SchlossbergDirector of Influencer Marketing, Lyft@just_call_me_ba

SETTING LYFT’S INFLUENCER STRATEGY

that builds our brand

STORYTELLINGwith a focus on micros

INFLUENCER MIXthat share the same values

PARTNERS

INFLUENCER TIERS

is high and an important factor of these relationships.

Audiences are Still effective for amplification, especially within a niche.

High-value content, high performance.

Best to build long-term, real relationships. Great brand ambassadors.

WHY MICROS?

LYFT CELEBRATES PRIDEPeople should no longer have to define their gender by ticking one of only two boxes.

recognizes the beautiful and very real spectrum of LGBTQ+ humanity.

● Lyft is the first to include in the passenger app

●● Passengers have raised $3 million+ for

the Human Rights Campaign through Round Up & Donate

#TWOISTOOFEW

#TWOISTOOFEW SELECT COMMENTS

LYFT SUPPORTSIMMIGRATION RIGHTS

Everyone has a hand in defining what it means to be an American.

On Independence Day, Lyft drivers and influencers took a stand for immigration rights, sharing why is important to them.

● 35+ U.S. influencers ● Highlight

● Round Up & Donate to ACLU and

RAICES

THE AMERICAN DREAM SELECT COMMENTS

LYFT SUPPORTS GET OUT THE VOTELyft partnered with HeadCount to gift influencers rides and tickets to local concerts where they could register to vote and encourage their followers to do the same.

LYFT CELEBRATES EARTH DAYLyft partnered with the World Wildlife Fund to raise awareness and donations for conservation.

Educational campaigns

Real Relationships… Influencers are people, not ad units

Sincerity and authenticity contribute to constant buzz with time

Team buy-in is essential

KEY LESSONS

WHY SHOULD YOUR TEAM WORK WITH MICROS?

Hyper local

Essential to Scale

Steady Drumbeat

Invested, Engaged, Passionate

...and grow with you!

Micros are...

BUILDING YOUR NETWORK OF INFLUENCERS

Why All the Best Brands Invest

in Influencer Marketing