Who is AtBC? What does AtBC do? Aboriginal Travel...
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Transcript of Who is AtBC? What does AtBC do? Aboriginal Travel...
• Who is AtBC?
• Where is Aboriginal Tourism today?
• What does AtBC do?
• Aboriginal Travel Services
• How can you join the excitement?
“To provide training, awareness, experience development and marketing to support a sustainable authentic Aboriginal cultural tourism industry in BC while contributing to cultural preservation and economic development.”
“A prosperous and respectful Aboriginal cultural tourism industry sharing authentic experiences that exceed visitor expectations.”
• AtBC formed in 1997 as a registered non-profit
• Society is based on a Stakeholder model
• Funded by Provincial and Federal governments
– Blueprint Strategy (2005)
– The Next Phase (2012)
• Tourist visits have increased 97% between 2006-2010
• The Aboriginal market continues to be strong with one in four
• In order to develop more Market-Ready authentic Aboriginal cultural tourism experiences, AtBC offers programs which address a wide range of needs and levels of “readiness”
• AtBC’s marketing strategies are dedicated to raising awareness of the diverse and enriching Aboriginal tourism experiences available in BC
• Strategies are focused around key and emerging markets to create interest and drive business to Stakeholders
• AtBC is committed to promoting authenticAboriginal tourism to visitors
– Telling a local story, from the local place, by a local person
– Bringing home an Authentic souvenir created, produced and marketed by and Aboriginal person
• Aboriginal cultural tourism in BC can only grow, prosper and become sustainable through cultivation of partnerships
• Collaboration with partners to meet AtBC goals in training, development & marketing
• Other tourism organizations – local, national, international
• Education Institutions
• Gateway strategic partnerships
• Non-Aboriginal Partners
Created to:
– Align with Stakeholder goals
– Establish revenue strategy
– Create corporate sales channel
– Expand consumer awareness of AtBC product
– Leverage infrastructure
Scope:
– Full service agency
– Aboriginal-owned social enterprise
– Meetings & Events
– Packaging of cultural experiences
– Host agency partnership & compliance
• Experience is undeveloped but interested in exploring tourism
• Business is operating & meets Market-Ready criteria
• Business is operating but is not Market-Ready, gaps in terms of criteria
• Business is operating & meets Export-Ready criteria
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