Whitepaper Facebook Marketing Pages Best Practice
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![Page 1: Whitepaper Facebook Marketing Pages Best Practice](https://reader036.fdocuments.us/reader036/viewer/2022081403/5571f37b49795947648e1aa5/html5/thumbnails/1.jpg)
FACEOOK MARKETING50 BEST PRACTICES FÜR PERSONALISIERTE FACEBOOK PAGES
November 2009
FACEBOOKMARKETING.DE
von Philipp Roth & Jens Wiese
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Neben gewöhnlichen Facebook Funktionen wie einem Statusupdate bietet Facebook für Unternehmen zusätzlich die Option an, auf der eigenen Page unterschiedliche Tabs selbst zu gestalten und mit Inhalten zu füllen. Dies bietet nicht nur die Möglichkeit das eigene Branding in den sonst starren Vorgaben zur Geltung zu bringen, sondern es können auch zusätzliche Funktionen angeboten werden. Die Inhalte reichen von einfachen Grafiken über interaktive Flashspiele bis hin zu Webshops. Wir haben in diesem Dokument 50 Facebook Marketing Beispiele für personalisierte Pages zusammengetragen und nach der Anzahl an Fans sortiert:
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Starbucks
Fans: 5.100.000
URL: http://www.facebook.com/Starbucks
FACEBOOKMARKETING.DE 3
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Coca Cola
Fans: 4.000.000
URL: http://www.facebook.com/cocacola
FACEBOOKMARKETING.DE 4
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Skittles
Fans: 3.500.000
URL: http://www.facebook.com/skittles
FACEBOOKMARKETING.DE 5
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Selena Gomez
Fans: 3.240.000
URL: http://www.facebook.com/Selena
FACEBOOKMARKETING.DE 6
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Disney
Fans: 2.400.000
URL: http://www.facebook.com/Disney
FACEBOOKMARKETING.DE 7
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iTunes
Fans: 2.280.000
URL: http://www.facebook.com/iTunes
FACEBOOKMARKETING.DE 8
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Adidas Originals
Fans: 2.150.000
URL: http://www.facebook.com/adidasoriginals
FACEBOOKMARKETING.DE 9
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FACEBOOKMARKETING.DEFACEBOOKMARKETING.DEFACEBOOKMARKETING.DEFACEBOOKMARKETING.DEFACEBOOKMARKETING.DEFACEBOOKMARKETING.DE
The Hangover
Fans: 1.880.000
URL: http://www.facebook.com/thehangover
FACEBOOKMARKETING.DE 10
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Where the Wild Things Are
Fans: 1.850.000
URL: http://www.facebook.com/wherethewildthingsare
FACEBOOKMARKETING.DE 11
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Red Bull
Fans: 1.600.000
URL: http://www.facebook.com/redbull
FACEBOOKMARKETING.DE 12
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Victoria's Secret PINK
Fans: 1.500.000
URL: http://www.facebook.com/vspink
FACEBOOKMARKETING.DE 13
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U2
Fans: 1.500.000
URL: http://www.facebook.com/u2
FACEBOOKMARKETING.DE 14
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Mc Donald´s
Fans: 1.450.000
URL: http://www.facebook.com/McDonalds
FACEBOOKMARKETING.DE 15
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H&M
Fans: 1.360.000
URL: http://www.facebook.com/hm
FACEBOOKMARKETING.DE 16
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Saw
Fans: 1.290.000
URL: http://www.facebook.com/Saw
FACEBOOKMARKETING.DE 17
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Puma
Fans: 1.270.000
URL: http://www.facebook.com/Puma
FACEBOOKMARKETING.DE 18
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Vitamin Water
Fans: 1.080.000
URL: http://www.facebook.com/vitaminwater
FACEBOOKMARKETING.DE 19
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Pizza Hut
Fans: 1.050.000
URL: http://www.facebook.com/PizzaHut
FACEBOOKMARKETING.DE 20
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Ben & Jerry´s
Fans: 980.000
URL: http://www.facebook.com/benjerry
FACEBOOKMARKETING.DE 21
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Dunkin Donots
Fans: 950.000
URL: http://www.facebook.com/DunkinDonuts
FACEBOOKMARKETING.DE 22
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Disney Pixar
Fans: 710.000
URL: http://www.facebook.com/DisneyPixar
FACEBOOKMARKETING.DE 23
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Verizon
Fans: 580.000
URL: http://www.facebook.com/verizon
FACEBOOKMARKETING.DE 24
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Porsche
Fans: 550.000
URL: http://www.facebook.com/porsche
FACEBOOKMARKETING.DE 25
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Ralph Lauren
Fans: 490.000
URL: http://www.facebook.com/RalphLauren
FACEBOOKMARKETING.DE 26
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GAP
Fans: 480.000
URL: http://www.facebook.com/gap
FACEBOOKMARKETING.DE 27
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Sony Ericsson
Fans: 390.000
URL: http://www.facebook.com/sonyericsson
FACEBOOKMARKETING.DE 28
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Audi
Fans: 385.000
URL: http://www.facebook.com/audi
FACEBOOKMARKETING.DE 29
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Harley Davidson
Fans: 345.000
URL: http://www.facebook.com/harley-davidson
FACEBOOKMARKETING.DE 30
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Blackberry
Fans: 340.000
URL: http://www.facebook.com/BlackBerry
FACEBOOKMARKETING.DE 31
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Chase Community Giving
Fans: 320.000
URL: http://www.facebook.com/ChaseCommunityGiving
FACEBOOKMARKETING.DE 32
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VW
Fans: 275.000
URL: http://www.facebook.com/VW
FACEBOOKMARKETING.DE 33
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Snickers
Fans: 270.000
URL: http://www.facebook.com/snickers
FACEBOOKMARKETING.DE 34
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Vodafone UK
Fans: 169.000
URL: http://www.facebook.com/vodafoneUK
FACEBOOKMARKETING.DE 35
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Levis
Fans: 150.000
URL: http://www.facebook.com/Levis
FACEBOOKMARKETING.DE 36
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New England Patriots
Fans: 145.000
URL: http://www.facebook.com/newenglandpatriots
FACEBOOKMARKETING.DE 37
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Hurley
Fans: 125.000
URL: http://www.facebook.com/Hurley
FACEBOOKMARKETING.DE 38
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Ebay
Fans: 120.000
URL: http://www.facebook.com/eBay
FACEBOOKMARKETING.DE 39
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VH1.tv
Fans: 120.000
URL: http://www.facebook.com/vh1
FACEBOOKMARKETING.DE 40
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Threadless
Fans: 95.000
URL: http://www.facebook.com/threadless
FACEBOOKMARKETING.DE 41
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Guinness 250 Ireland
Fans: 75.000
URL: http://www.facebook.com/GuinnessIreland
FACEBOOKMARKETING.DE 42
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Motorola
Fans: 65.000
URL: http://www.facebook.com/motorola
FACEBOOKMARKETING.DE 43
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DELL
Fans: 50.000
URL: http://www.facebook.com/dell
FACEBOOKMARKETING.DE 44
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Intel
Fans: 46.000
URL: http://www.facebook.com/Intel
FACEBOOKMARKETING.DE 45
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Toyota Prius
Fans: 45.000
URL: http://www.facebook.com/prius
FACEBOOKMARKETING.DE 46
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Mini
Fans: 38.000
URL: http://www.facebook.com/mini
FACEBOOKMARKETING.DE 47
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24h Fitness
Fans: 34.000
URL: http://www.facebook.com/24HourFitness
FACEBOOKMARKETING.DE 48
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Doritos Canada
Fans: 28.000
URL: http://www.facebook.com/DoritosCanada
FACEBOOKMARKETING.DE 49
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SAP
Fans: 16.000
URL: http://www.facebook.com/SAPSoftware
FACEBOOKMARKETING.DE 50
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Heavensgame
Fans: 1.000
URL: http://www.facebook.com/heavensgame
FACEBOOKMARKETING.DE 51
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Dogpatch Labs
Fans: 450
URL: http://www.facebook.com/dogpatchlabs
FACEBOOKMARKETING.DE 52
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Fehlt was? Schick uns weitere Facebook Pages für die nächste Version dieses Dokuments:
FACEBOOKMARKETING.DE 53
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FACEBOOKMARKETING.DE
Philipp Roth & Jens Wiese
Jetzt Fan werden:facebook.com/marketingde